The story of the travel brand "AWAY"

1. Founded in 2016 by Jen Rubio and Steph Korey
Anchi Hsin | Creative Founder FALL 2018

2. Jen Rubio
Co-founder of AWAY
President/ Chief Brand Officer

3. Steph Korey
Co-founder of AWAY
CEO

4. $625 $1,135$550$37 $79

5. Travellers
Only have low quality
luggages that breaks easily
or high quality luggages that
are super expensive
Functional/affordable
Luggages that enhance
users experience

6. Direct-to-consumer
Cutting out retailers
Constant customer’s feedback

7. Direct-to-consumer
Cutting out retailers
Constant customer’s feedback
Reduce products price
Better serve consumers

9. $625 $1,135$550$37 $79 $225

10. $79 $550$225

11. The Carry-on

12. The Places We Return To

13. New ModelOld Model

14. $81M in total
Aug 17, 2015
Sep 8, 2016
May 19, 2017
See Round
Series A
Series B
$2.5M
$8.5M
$20M
Accel, Forerunner Venture
Global Founders Capital
Global Founders Capital
Sold 500,000 luggages
Jun 28, 2018 Series C $50M Global Founders Capital
Make profit under 2 years

15. Thank you.

16. Sources:
•https://en.wikipedia.org/wiki/Away_(luggage)
•https://www.forbes.com/sites/tanyaklich/2018/06/28/luggage-startup-away-raises-50m-in-series-c-and-hits-
profitability-within-two-years/#6e2de7877760
•https://www.fastcompany.com/40590583/up-up-and-away-the-luggage-upstart-taking-on-industry-giants
•https://www.inc.com/diana-ransom/30-under-30-2017-away.html
•https://www.wgsn.com/blogs/away-travel-company-content-brand-story/
•https://www.prnewswire.com/news-releases/away-raises-50-million-announces-it-reached-profitability-in-under-two-
years-300673673.html