UNGA - 24h challenge

1. Unga: Dc super
heroes
The case - How can we sell 1,000,000 plush Dc
super eggs before july 2018

2. Your mission = Putting a
smile on every childs face

4. Charity = Good brand image
● It Boosts Employee Morale and Can Attract
Top Talent
● Sponsorship Doubles as Marketing
● Increased Network Opportunities
● Generate Positivity Around Your Brand
● customers are 85 percent more likely to buy
a product that is associated with a charity.

5. The power of Online
platforms in terms of
immediate sales

6. Types of platforms?

7. Why?
1. Has a big audience
2. Low costs
3. Immediate
4. Can create a hype or use current
trends to make sales
5. Stay relevant

8. example of going
viral

9. In the numbers...
What if we sell the product for 1$, 10$, 20$?
Via 9gag we have a reach of 150.000.000, if 75.000 people
(0,05%) buys the product.
We will make a revenue of:
1$ 75.000
10$ 750.000
20$ 1.500.000
He has his visiting customers speak their camera issues into the app.

10. Meet Stefanooooo!

11. Some of Stefanos interests

12. What is Lootcrate ?
Loot Crate™ is a worldwide leader in fan-
commerce whose mission is to unite the
world through the shared celebration of
fandom.

13. Examples of crates

14. Similar companies

15. In the numbers again
Lootcrate approx.
1.000.000 subscribers
$13.95 per box
1,50$ = 1.500.000 Revenue
0,80$ = 800.000 COGS
Profit = $700.000

16. He also loves collecting toys

17. Collecting stuff?
This sold on eBay for $100,000

18. Only 3 million in the world ….
Makes it exclusive for the
customers.
Different prices for sealed
and unsealed…. More $$$

19. Another good
example

20. Recap….
1. Make Cool video & do Charity
2. Creates Good brand image
3. Video goes viral on online platforms e.g. 9gag
4. Creates hype/trend ASAP
5. Then Supply lootcrate & Sell for higher prices
6. Make it a collectable! Only 3 milli made
7. Price increases even more
8. Make EVEN MORE MONEY !!
9. Pay us ;)

21. Thank you!......
See you at the office on monday ;)