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DOVE EVOLUTION
(aDVaNcEmENT) OF a BRaND
GROUP MEMBERS
ARSALAN GULZAR
FAHAD ALI BAKRI
HIRA
ARSALAN HIRANI
GROUP MEMBERS
ARSALAN GULZAR
FAHAD ALI BAKRI
HIRA
ARSALAN HIRANI
 From long-established names like Lifebuoy, Sunlight and
Pond’s to new innovations such as the Pureit affordable water
pu...
 With more than 400 brands focused on health and wellbeing,
no company touches so many people’s lives in so many differen...
1995—2013
Exchange of
Dove’s range of
products
1995—2013
Exchange of
Dove’s range of
products
Vision
Mission
MARKETING STRATEGIES
1) camPaIGN OF DOVE .
2) POSITIONING .
3) PRODUcT caTEGORIES ( aDVERTISING )
1) camPaIGN OF DOVE :
THE ADVERTISE CAMPAIGN
CAMPAIGN “1”
CAMPAIGN “2”
CAMPAIGN “3”
Only 5%
DISCUSSIONS
BECAUSE
Women is too much Talkative.
Two types of Communication are fastest in the world
1) Email. 2) Female.
Dove encoura...
SUCCESS OF THE CAMPAIGN
• The results are 700% sales increase in firming
products in Europe.
• Sales of products in advert...
VIDEO
• http://www.youtube.com/watch?
v=qhib8XiDc9Y
• http://www.youtube.com/watch?
v=J903VaYiKVM
• --DOVE Self esteem fund in 2006
• The promotional video of dove was seen by over 3Million
internet user on the YouTube.
...
CURRENT CAMPAIGN
• http://www.youtube.com/watch?
v=XpaOjMXyJGk
IS DOVE CAMPAIGN ARE BENEFICIAL
FOR UNILEVER ?????
NOYES
• http://www.dove.us/social-
mission/campaign-for-real-beauty.aspx
2) POSITIONING
195O “S TO CURRENT CAMPAIGNS195O “S TO CURRENT CAMPAIGNS
MARKETING & ADVERTISING
DIFFERENT POSITIONING STATEMENT USE
FOR ADVERTISING
PRODUCT CATEGORIES
NOW MEN+CARE
• NOW DOVE EXTEND THEIR NICHE TARGET MARKET
IN ALL OVER THE WORLD
• DOVE INTRODUCE LINE EXTENSION & BRAND
EXT...
VIDEOS
• FIND THAT VIDEO & SEND TO MY EMAIL
• http://www.youtube.com/watch?v=df-
gsd7IMjc
• http://www.youtube.com/watch?
...
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
Arsalan dove pp tpptx
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Arsalan dove pp tpptx

  1. 1. DOVE EVOLUTION (aDVaNcEmENT) OF a BRaND GROUP MEMBERS ARSALAN GULZAR FAHAD ALI BAKRI HIRA ARSALAN HIRANI
  2. 2. GROUP MEMBERS ARSALAN GULZAR FAHAD ALI BAKRI HIRA ARSALAN HIRANI
  3. 3.  From long-established names like Lifebuoy, Sunlight and Pond’s to new innovations such as the Pureit affordable water purifier, our range of brands is as diverse as our worldwide consumer base.  Unilever has more than 400 brands, 12 of which generate sales in excess of €1 billion a year.  Many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty.  We’ve also won a wealth of advertising industry honours at the prestigious Cannes Advertising Awards, including being named 2010’s Advertiser of the Year.
  4. 4.  With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.  Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.  We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.
  5. 5. 1995—2013 Exchange of Dove’s range of products 1995—2013 Exchange of Dove’s range of products
  6. 6. Vision Mission
  7. 7. MARKETING STRATEGIES 1) camPaIGN OF DOVE . 2) POSITIONING . 3) PRODUcT caTEGORIES ( aDVERTISING )
  8. 8. 1) camPaIGN OF DOVE :
  9. 9. THE ADVERTISE CAMPAIGN CAMPAIGN “1”
  10. 10. CAMPAIGN “2”
  11. 11. CAMPAIGN “3”
  12. 12. Only 5%
  13. 13. DISCUSSIONS
  14. 14. BECAUSE Women is too much Talkative. Two types of Communication are fastest in the world 1) Email. 2) Female. Dove encouraging women Self—esteem & concept of
  15. 15. SUCCESS OF THE CAMPAIGN • The results are 700% sales increase in firming products in Europe. • Sales of products in advertisements increased by 600% in the first 2 months of the campaign. • $1Billion in sales the year the campaign was launched (far exceeding company expectations). • Dove models appeared in 618 newspaper clippings across Asia (PR), Overall sales in Asia Pacific countries increased by 26%.
  16. 16. VIDEO • http://www.youtube.com/watch? v=qhib8XiDc9Y • http://www.youtube.com/watch? v=J903VaYiKVM
  17. 17. • --DOVE Self esteem fund in 2006 • The promotional video of dove was seen by over 3Million internet user on the YouTube. CAMPAIGN “4”
  18. 18. CURRENT CAMPAIGN • http://www.youtube.com/watch? v=XpaOjMXyJGk
  19. 19. IS DOVE CAMPAIGN ARE BENEFICIAL FOR UNILEVER ????? NOYES
  20. 20. • http://www.dove.us/social- mission/campaign-for-real-beauty.aspx
  21. 21. 2) POSITIONING
  22. 22. 195O “S TO CURRENT CAMPAIGNS195O “S TO CURRENT CAMPAIGNS
  23. 23. MARKETING & ADVERTISING
  24. 24. DIFFERENT POSITIONING STATEMENT USE FOR ADVERTISING
  25. 25. PRODUCT CATEGORIES
  26. 26. NOW MEN+CARE • NOW DOVE EXTEND THEIR NICHE TARGET MARKET IN ALL OVER THE WORLD • DOVE INTRODUCE LINE EXTENSION & BRAND EXTENSION FOR MEN
  27. 27. VIDEOS • FIND THAT VIDEO & SEND TO MY EMAIL • http://www.youtube.com/watch?v=df- gsd7IMjc • http://www.youtube.com/watch? v=JinFMkOkXoQ&list=PLCFB8EC909F2A36A9 • FUNNY ADD • http://www.youtube.com/watch? v=RcSo1pdUCpU

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