Book tracking plan

1. Participants

2. Target audience: People who have leisure reading habits
Demographics: People in the U.S. and Taiwan
Ideal participants numbers: 28 people

3. Timeline

4. Study starts
11/14 11/2511/21
Recruitment
11/9
Test length: 12 days total
Study endsNudgesGroup forming
11/20
On-boarding survey Daily reminder Assigning people
into groups based
on their reading
frequency
Post-research surveyAssigning
different nudges
to different
groups
Before nudge: 7 days After nudge: 5 days

5. Execution

6. Study starts
11/14 11/21
Recruitment
11/9
Study endsNudges
Present the survey
to our friends and
Facebook reading
groups and got 28
participants
Group forming
11/20
1 2 3 4 5
To filter out people
who have no reading
habits
To understand their current
reading habits
To know their reading goals
during our test
11/25

7. Email/text
participants to
report their
reading time(mins)
everyday
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

8. Categorize
participants as high,
medium, low profiles
based on their
reading frequency
6-7 days /week
Participant A
3-5 days /week
Participant B
less than 2 days /week
Participant C
H M L
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25

9. Divide 28
participants into
3 groups to make
each group
balanced
H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25

10. H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Control Group Testing group 1 Testing group 2Assign different
nudges to different
groups
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

11. Daily reminder No Nudge
+
Control Group
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

12. Testing Group 1
Last report
Daily reminder Daily graph of their own reading progress
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

13. Last report
Testing group 2
Daily reminder Daily graph of their own reading progress
+ Participants’ average reading time
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

14. Post-research Survey + Interview
How did the
participants feel about
the nudges?
How did the nudges
influence our
participants’
behaviors?
Study starts
11/14 11/2511/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53