Book tracking plan

1. Hypothesis

2. By sending visual feedback and competitive analysis of the
readers who have reading habits or inclined to read that
are in the same reading community, they will have a higher
chance to read more frequently.

3. Participants

4. Target audience: People who have leisure reading habits
Demographics: People in the U.S. and Taiwan
Ideal participants numbers: 28 people

5. Timeline

6. Study starts
11/14 11/2511/21
Recruitment
11/9
Test length: 12 days total
Study endsNudgesGroup forming
11/20
On-boarding survey Daily reminder Assigning people
into groups based
on their reading
frequency
Post-research surveyAssigning
different nudges
to different
groups
Before nudge: 7 days After nudge: 5 days

7. Execution

8. Study starts
11/14 11/21
Recruitment
11/9
Study endsNudges
Present the survey
to our friends and
Facebook reading
groups and got 28
participants
Group forming
11/20
1 2 3 4 5
To filter out people
who have no reading
habits
To understand their current
reading habits
To know their reading goals
during our test
11/25

9. Email/text
participants to
report their
reading time(mins)
everyday
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

10. Categorize
participants as high,
medium, low profiles
based on their
reading frequency
6-7 days /week
Participant A
3-5 days /week
Participant B
less than 2 days /week
Participant C
H M L
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25

11. Divide 28
participants into
3 groups to make
each group
balanced
H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25

12. H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Control Group Testing group 1 Testing group 2Assign different
nudges to different
groups
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

13. Daily reminder No Nudge
+
Control Group
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

14. Testing Group 1
Last report
Daily reminder Daily graph of their own reading progress
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

15. Last report
Testing group 2
Daily reminder Daily graph of their own reading progress
+ Participants’ average reading time
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

16. Post-research Survey + Interview
How did the
participants feel about
the nudges?
How did the nudges
influence our
participants’ behaviors?
Study starts
11/14 11/2511/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53