Book tracking results

1. RFR of control group in first 8 days: 51%
Daily reminder with no nudge

2. RFR of control group in last 4 days: 50%
Daily reminder with no nudge

3. “…sometimes it reminds me of how much I really do
want to read.” -Megan Totah
“I feel pressured when people ask me about my
reading time, but actually it helped me to read
more.” -Shin Jiang
“Discuss my reading time with someone motivates me
to read more. ” -Bijun Huang
Feedback from control group’s participants
Daily reminder with no nudge
While the participants
thought that they had
read more frequently,

4. Amountofparticipantswhoread
0
1
2
3
4
5
6
7
8
9
10
Date
11/1411/1511/1611/1711/1811/1911/2011/2111/2211/2311/2411/25
No nudge; nudge for other
50%51%RF
Control group
Daily reminder with no nudge
their reading frequency
mostly remained the same.

5. RFR of test group 1 before nudge: 55%
Daily reminder with their own reading progress

6. RFR of test group 1 before nudge: 39%
Daily reminder with their own reading progress

7. “Even when I am tired, I will still force myself to
read because I don’t want to see “0” on my
graph. ” -Samantha Chen
“I feel mentally pressured but still behave the
same way.” -Yu Chyng
“It wasn't drastic but I could see if I haven't read
for long and then I would tell myself I have to
read. ” -Greta Day
Feedback from test group 1’s participants
Daily reminder with their own reading progress
While the participants
thought that they had read
more frequently or at least
remained the same,

8. Amountofparticipantswhoread
0
1
2
3
4
5
6
7
8
9
Date
11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/21 11/22 11/23 11/24 11/25
Nudge
55 39RF
Test group 1
Daily reminder with their own reading progress
their reading frequency
actually dropped.

9. Readingtime(mins)
0
15
30
45
60
75
90
Date
11/11 11/12 11/13 11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/11 11/12
Nudge
Case Study from test group 1
Daily reminder with their own reading progress
Participant 5 read
significantly less after
the nudge.

10. RFR of test group 2 before nudge: 62%
Daily reminder with their own reading progress + participants’ average time

11. RFR of test group 2 after nudge: 69%
Daily reminder with their own reading progress + participants’ average time

12. “I feel more motivated when I see the whole
group’s data…” -Calvin
“…There’s no huge change in terms of the amount of
my reading time -- but it helps to increase the
frequency of my reading & shapes a healthy and
lasting reading behavior…” -Chinggyuan
“When I see my reading time was above average, I
felt excellent; when I saw it was lower than
average, I want to read more.” -Sammi
Testing Group 2: Daily reminder with their own reading progress + participants’ average time
The participants thought
that they had read more
frequently,

13. Amountofparticipantswhoread
0
1
2
3
4
5
6
7
8
9
Date
11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/21 11/22 11/23 11/24 11/25
Nudge
62% 69%RFR
Test group 2
Daily reminder with their own reading progress
which matched the data—
their reading frequency
increased.

14. Readingtime
0
12.5
25
37.5
50
Date
11/14 11/15 11/16 11/17 11/18 11/19 11/21 11/22 11/23 11/24 11/25 11/26
Nudge
Case Study: participant 9 from Testing group 2
Participant 5 read
significantly more
after the nudge.

15. Comparison of All Groups
Testing group 1
-16%
Visual feedback of self reading progress:
Reading frequency decreased
Control group-1%
Only daily reminder:
Reading frequency remains the same.
Testing group 2
+7%
Visual feedback of self reading progress +
competitive analysis:
Reading frequency increased By sending visual feedback and
competitive analysis of the
readers who have reading habits
or inclined to read that are in the
same reading community, they
will have a higher chance to read
more frequently.