Book tracking plan

1. Target audience: People who have leisure reading habits
Demographics: People in the U.S. and Taiwan
Participants numbers: 28 people

2. Study starts
11/14 11/2511/21
Recruitment
11/9
Test length: 12 days total
Study endsNudgesGroup forming
11/20
On-boarding survey Daily reminder Assigning people
into groups based
on their reading
frequency
Post-research surveyAssigning
different nudges
to different
groups
Before nudge: 7 days After nudge: 5 days

3. Study starts
11/14 11/21
Recruitment
11/9
Study endsNudges
Present the survey
to our friends and
Facebook reading
groups and got 28
participants
Group forming
11/20
1 2 3 4 5
To filter out people
who have no reading
habits
To understand their current
reading habits
To know their reading goals
during our test
11/25