Book tracking plan nudge

1. Daily reminder No Nudge
+
Control Group
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

2. Testing Group 1
Last report
Daily reminder Daily graph of their own reading progress
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

3. Last report
Testing group 2
Daily reminder Daily graph of their own reading progress
+ Participants’ average reading time
+
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

4. Post-research Survey + Interview
How did the
participants feel about
the nudges?
How did the nudges
influence our
participants’ behaviors?
Study starts
11/14 11/2511/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53

5. By sending visual line graph of
people’s daily reading progress
and competitive analysis of
peoples’ average reading time,
the people who have reading
habits or inclined to read that
are in the same reading
community will have a higher
chance to read more frequently.