Community engagement process book

1. Anchi Hsin | Design research spring 2018
Exploratory Research
Community engagement of Chinese-only Speakers

2. Conduct research to help our client, The Neighbor Project, identify ways to increase
community engagement in the Potrero neighborhood.
Use exploratory research methods to understand the context and goal of an
underrepresented segment of the community and then communicate your findings in a
way that inspires empathy.
Instructor: Amy Bickerton
Course: Design research
Timeline: 8 weeks
Team members: Sherrie Guan, Will Liang
Anchi Hsin | Design research spring 2018
Brief

3. Research plan
Surveys
Secondary
research
Interviews
Prepare a research plan Execute on the plan Synthesize findings
Mental
model
Semantic
profile
920 3
Anchi Hsin | Design research spring 2018
Objective

4. Anchi Hsin | Design research spring 2018
Insights Persona/Behavior modes
To create

5. Prepare a research plan
Anchi Hsin | Design research spring 2018

6. Anchi Hsin | Design research spring 2018
Questions for the Linguistically Isolated Community

7. Language: Mandarin-only speakers
Location: Potrero Hill
Survey collecting: websites likes Nextdoor & Meetup
Recruit participants: Chinese restaurants/ website like Nextdoor & Meetup
Outcome: A short documentary that follows Mandarin speakers throughout their day
Anchi Hsin | Design research spring 2018
Original research plan summary

8. English Speaking Level among Chinese-speaking community
Less than “Very Well”
“Very Well”57%
43%
San Francisco Potrero Hill
50%
Percentage of people living in households
in Potrero Hill
42.6%
198
57.4%
267
64.3%
92.6k
35.7%
51.3k
Secondary research infographic
Chinese Spoken as the Only Language at Home in San
Francisco (From 1808 Respondent Households)
PercentageofChineseadults18
andover
Noncitizen
71.8
100
80
60
40
20
0
55.8
5.5
Naturalized Citizens U.S.-Born
Anchi Hsin | Design research spring 2018

9. Anchi Hsin | Design research spring 2018
Execute a research plan

10. Anchi Hsin | Design research spring 2018
Mandarin-only speakers Cantonese speakersLanguage:
Mandarin speakers migrates for work/education Not linguistically isolated
Cantonese speakers migrates for better living quality linguistically isolated
SF city
Very small Chinese community in Potrero Hill
Chinese people who live in Potrero Hill go to Chinatown for social events
Potrero HillLocation:
Problems we faced and our solutions

11. Anchi Hsin | Design research spring 2018
Recruitment:
Older generations have no internet access due to language barrier
Online Chinese communities are organized by Americans
who are learning Mandarin
CostcoRestaurents/ Website like Nextdoor and Meetups
Outcome: Audio record/Notes
Participates not willing to be on camera due to insecurity
Restaurants staffs are too busy for interviews
Problems we faced and our solutions
A short documentary

12. Anchi Hsin | Design research spring 2018
Survey results highlights
What age range do you fall into?
How satisfied are you with the accessibility of completing
daily tasks (groceries, commuting, transportation)?
How satisfied are you with the accessibility of community
engagement (socializing, making friends, attending events)?

13. Anchi Hsin | Design research spring 2018
Interviewees
Expert:
Jennifer from Mission Creek Adult day care center
Hugo from Mercy Housing
Jennifer from Catholic Charities
Ms. Zhu
Ms. Liu
Ms. Chen
Mr. Xie
Mr. Mei
Mr. Liang
Experts:
Community members:

14. Anchi Hsin | Design research spring 2018
Synthesize findings

15. Anchi Hsin | Design research spring 2018
Reason for Immigrating
Life in US vs. Home Country
Reasons for Choosing Their Community
Suggestions/Dislikes about Their Community
Community Engagement
Language Barrier
Family
Employment
Categories in mental model

16. Anchi Hsin | Design research spring 2018
Semantic Profile

17. Anchi Hsin | Design research spring 2018
Final deliverable (poster)

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22. Anchi Hsin | Design research spring 2018
Thank you.