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The Dos and Don'ts of Digital: Using Social Media for Professional Advancement


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Social media sites have become powerful and important tools for public health as they have grown in popularity and they also offer many features that can be utilized for professional development and advancement. When used wisely and prudently, social media sites and platforms offer great potential for professional development by building and cultivating professional networks, as well as sharing information to increase one’s recognition and improve one’s reputation. They also provide a medium for increasing one’s knowledge and awareness of timely news and trends by following important organizations, opinion leaders, and influential professionals. When used unwisely and imprudently, there is the potential to delay, damage, or even destroy one’s professional and personal life. In this webinar, Dr. Bernhardt will offer recommendations for using Facebook, LinkedIn, and Twitter for professional development and caution against online behaviors that may have negative professional consequences.

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The Dos and Don'ts of Digital: Using Social Media for Professional Advancement

  1. 1. The Dos and Don'ts of Digital: Using Social Media for Professional Advancement Jay M. Bernhardt, PhD, MPH Professor, Health Education and Behavior Director, Center for Digital Health and Wellness College of Health and Human Performance & College of Public Health and Health Professions, University of Florida Student Assembly Webinar 11.12.13 @jaybernhardt
  2. 2. Special Thanks to These 2.0 Gurus • • • • • • • • • • Julia Alber, University of Florida Gari Clifford, Oxford University Erin Edgerton Norvel, Danya International BJ Fogg, Stanford University Persuasion Lab Bob Gold, University of Maryland Mandi Hall, University of Florida Craig Lefebvre, RTI International & socialshift Lyrissa Lidsky, UF Levin College of Law Seth Noar, UNC Journalism and Mass Comm. Josh West, BYU Department of Health Science @jaybernhardt
  3. 3. @jaybernhardt
  4. 4. @jaybernhardt
  5. 5. @jaybernhardt
  6. 6. Social Media Use by Age in US, 2005-2012 @jaybernhardt
  7. 7. Adult Gadget Ownership, 2006-2013 @jaybernhardt
  8. 8. New Media and Social Media Trends Decreasing Screen Sizes Increasing Participation;,;; http:/; @jaybernhardt
  9. 9. @jaybernhardt
  10. 10. •More than 1 Billion Users •Free to use and share content •Highly targeted ads @jaybernhardt
  11. 11. • Profile should be accurate, creative, and professional • Check/recheck privacy settings • See what is searchable by nonfriends • Untag and hide private content @jaybernhardt
  12. 12. Despite privacy settings, virtually everything is shared with everybody @jaybernhardt
  13. 13. Facebook Epic Fails @jaybernhardt
  14. 14. Facebook Epic Fails @jaybernhardt
  15. 15. • Join groups and like pages for timely updates • Group visits and memberships are public! • Add likes and comments carefully • Learn to self filter @jaybernhardt
  16. 16. Facebook for Professional Advancement • Check your settings and content often – Quickly Remove and Un-Tag Content as Needed • Choose your friends wisely – Should you friend your co-workers? Acquaintances? – Label friends by category and lists – Hiding vs. “unfriending” annoying feeds • Write your posts and comments thoughtfully – Share and be interesting (but don’t share TMI) – No one cares what games you play or songs you like @jaybernhardt
  17. 17. More than 250M professional users including companies, groups, orgs @jaybernhardt
  18. 18. Public and Self View of Profiles @jaybernhardt
  19. 19. @jaybernhardt
  20. 20. @jaybernhardt
  21. 21. LinkedIn for Professional Development • Complete profile as much as possible – Be accurate but take credit for accomplishments – Solicit/offer recommendations/endorsements • Grow your network by adding contacts – Personalize requests when appropriate – Join groups in your areas of interest • Write professional posts to show expertise – Share content interesting to your network • Great place for recruitment and job searching – Benefits for paid “premium” memberships @jaybernhardt
  22. 22. Twitter Image Slide • More than 500 Million Users and Growing • Tweets = 140 Character Notes Sent to your Followers • Can be “retweeted” through followers’ own networks • Can include photos, videos, links • Hashtags (e.g., #apha13) help you find topics of interest @jaybernhardt
  23. 23. Extremely Brief Twitter Primer 1. 2. 3. 4. 5. 6. 7. Set up an account Build a community Learn the language Understand the symbols But tweet like a person Organize your feed Tell others Twitter Illiterate? Mastering the @BC’s @jaybernhardt
  24. 24. @jaybernhardt
  25. 25. Twitter for Professional Development • Don’t get discouraged if you get confused – Twitter has a learning curve. Don’t give up! • Make profile clear, create, and professional – Choose your username carefully (name is best) • Follow people, organizations, thought leaders – But remember that everything on Twitter is public including who you follow and who follows you – Organize who you follow into lists by topic – Decide if you will re-follow all who follow you @jaybernhardt
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  28. 28. Twitter for Professional Advancement • Reading and organizing tweets – Find and follow hashtags (#publichealth, #apha13) – Use an aggregator like tweetdeck or hootsuite • Sending tweets – Retweet other people’s tweets (add your own voice) – Create and send tweets (proofread before sending) – Positive tweets, photos, videos get more retweets – Don’t accidentally send your DM to all your followers @jaybernhardt
  29. 29. Twitter Epic Fails (Don’t Do This!);; @jaybernhardt
  30. 30. Other 2.0 Resources for Advancement @jaybernhardt
  31. 31. Screen Time Photo credit: Jeremy Keith via Wikimedia via @jaybernhardt
  32. 32. Screen Time for Professional Development • In meetings, interviews, group meals, classes, presentations, hallways, waiting rooms, etc. – Turn off the volume and vibration on your device – Don’t keep checking your screen (like an addict) – Don’t take photos or vides without asking first – Don’t play candy crush, even on mute – Don’t show off your texting speed – Don’t linger in the bathroom checking screen • Be in the moment with strong eye contact! @jaybernhardt
  33. 33. Every career has ups and downs. Don’t ever give up or lose faith in yourself. “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” (Thomas A. Edison, 1847-1931) @jaybernhardt
  34. 34. Good luck and make a difference! @jaybernhardt