The document outlines a proposed music video treatment for the song "Did You Have To" by Jagwar Ma. It will not follow a typical performance-based format but rather a concept-based narrative video inspired by Wolf Alice's "Don't Delete The Kisses." The video may feature abstract shapes moving to the beat like Len Lye's experimental films. It will be filmed over a festival weekend in Leeds, Oxfordshire, and London utilizing a Samsung camera and on-location in Southend if more footage is needed. Local talents Maisie, Millie, and Lauren are suggested for the video since they have similar interests and lifestyles to the target audience.
2. • ‘Did You Have To’ by Jagwar Ma
• My music video will not conform to the performance-based video
proposed by Sven E Carlsson, which is similar to the music video for
’T-Shirt Weather’ by Circa Waves. I would like my music video to
adhere to a concept-based video with narrative. I was inspired by the
music video for ‘Don’t Delete The Kisses’ by Wolf Alice
• Jagwar Ma • Don’t Delete The Kisses - Wolf Alice
3. Representation of existing band
• Their music video for ‘Come Save Me’ does not adhere to typical conventions, as it
involves abstract shapes moving to the beat on screen. This is similar to Len Lye’s
‘Kaleidoscope’ & ‘A Colour Box’, said to be the first ever music video, where shapes
would be painted directly onto film
• They have a unique psychedelic sound with an undertone of indie house
4. Talent
Maisie, Millie & Lauren
Why are they suitable?
• same psychographic & demographic (explorers & E) - similar aspirations & lifestyle
• easily accessible
