2. • ‘Did You Have To’ by Jagwar Ma
• My music video will not conform to the performance-based video
proposed by Sven E Carlsson, which is similar to the music video for
’T-Shirt Weather’ by Circa Waves. I would like my music video to
adhere to a concept-based video with narrative. I was inspired by the
music video for ‘Don’t Delete The Kisses’ by Wolf Alice
• Jagwar Ma • Don’t Delete The Kisses - Wolf Alice
3. Representation of existing band
• Their music video for ‘Come Save Me’ does not adhere to typical conventions, as it
involves abstract shapes moving to the beat on screen. This is similar to Len Lye’s
‘Kaleidoscope’ & ‘A Colour Box’, said to be the first ever music video, where shapes
would be painted directly onto film
• They have a unique psychedelic sound with an undertone of indie house
4. Talent
Jamie Haste & Elliot Smith
Why are they suitable?
• same psychographic & demographic (explorers & E) - similar aspirations & lifestyle
• easily accessible, as they are both sixth form students at SHSG
