Treatment

1. Treatment for music
video
Amy Taylor

2. • ‘A Young Understanding’ by Sundara Karma
• I chose this song as I immediately thought of visuals that create
meaning for the lyrics and the opportunities I have to film
• My music video will adhere to similar conventions in ‘Vivienne’ by
Sundara Karma & ’Never Enough’ by The Hunna but will not conform
to the performance-based video proposed by Sven E Carlsson, which
is similar to the music video ’T-Shirt Weather’ by Circa Waves

3. Representation of existing
band
• Their music videos for ‘Explore’ and ‘A Young Understanding’
adhere to typical conventions, as they tend to be low-budget.
They are often shot in parks and backstreets, which are easily
accessible. I will adhere to this convention, as I will be filming at
various locations, including Hill Farm in Oxfordshire & Finsbury
Park in London
• They are inspired by literature and philosophy, for example:
‘Flame’ is influenced by Plato’s Allegory of the Cave &
‘Loveblood’ is influenced by Oscar Wilde. Sundara Karma are
represented as intellectual and artistic. Most of their videos are
performance-based, whereas their most recent video released is
concept-based. I will be filming a concept-based video, as I want
to convey a narrative to the audience

4. Talent
Why are they suitable?
• same psychographic & demographic (explorers & E) - similar aspirations & lifestyle
• interested in the same genre of music, therefore they are motivated & enthusiastic
• androgynous characteristics
• available to record - 1st July, 21st-24th July

5. Equipment &
props
• Samsung Galaxy 2 camera
• Mise-en-scene - clothes,
accessories
Asking for
permission

6. Filming locations
• Leeds
• Hill Farm, Oxfordshire
• Finsbury Park, London

7. • I plan to film during Summer in Southend if I do not have
enough footage from the festival weekend.