1. Also in the masthead, ‘THIS WEEK’ is in
a large font. This tells the reader that Sub-headings are
‘NME’ continues the house style the magazine is published weekly so if a used to enable
used on the front cover inside the new reader was to open the magazine, the reader to see
magazine. This keeps continuity they would know straight away that what this week’s
throughout and ensures that NME is NME is issued weekly. issue contains. It
always recognised. also allows the
reader to skip to
sections of the
magazine they
are interested in
easily.
Smaller sub-
headings are
used beneath
the main
A band index is
headings which
used on the
narrow down
contents page
each story in
so that when
this issue and
readers first
again make it
open they
even easier for
magazine, it is
the reader to
easy for them
find specific
to skip to
info.
certain pages
based on the A main cover line is
band/artist highlighted by
they want to being put into a
read about. large red arrow at
the bottom of the
page to attract the
reader. Although
this is effective in a
way, the arrow is
placed in the
terminal area,
meaning it isn’t
always the first
place the reader
will look. However,
by making the
Using a completely shape bright and
An extract of the cover story is the stand out, it is
different colour scheme
main feature of the contents page more likely that the
for the box with
and gives the reader more of an
subscription information in reader will look at
insight into what the main story will it even though it is
makes it stand out to the
be about. This encourages them to placed in the
reader, which makes it
carry on reading the magazine to get
more likely that they will terminal area.
to the full story.
read it and subscribe to
the magazine.