Squared Online, Module 2 Project by Group 15 (June 2017 intake)

1. Group 15
Module 2 Project Submission

2. GreenX
Tracks individual user carbon footprints
Trading of footprints within the community

3. GreenX
Alex
Carbon footprint:
0.05 metric tons
Carbon footprint:
> 0.033 metric tons
Company X

4. Traders Badge
Super Saver Badge
Green Business Badge
Make a trade to lower your
carbon footprint
Reduce your carbon footprint
month on month
Sustainable business earn a
badge

5. Brand Mission
Creating a better tomorrow by reducing
your carbon output today!

6. Green Millennial Evangelists

7. Business Framework
Problems
How to unite brands
and individuals in the
fight to realize zero
carbon emissions
[existing alternatives -
carbon offset
programme
sponsored by brands
and participated by
individuals
Customer
Segments
Millennials
Unique
Proposition
A mobile transactional
platform that allows
users to monetize
their green choices
and brands to ‘buy’ or
sponsor savings in
carbon footprint
[High-level concept -
Reward the fight
against carbon
emissions]
Solution
Create a marketplace
for brands to reward
individuals for
proactive choices to
reduce individual
carbon footprints
Key Metrics
• Number of active
users
• Amount of carbon
emissions reduced
Unfair
Advantage
Aggregated
consumer data
analytics
Channels
• Distribution: Google
Play and Apple Store
• Promotion: Customer
social media
platforms, branded
consumer
Cost Structure
• Application build and engineering
• Prototype of wearables
• Data analytics
• Costs of customer/brand acquisition
Revenue Streams
• Commission fees from each reward exchanged by brand
• Sponsorship revenue from highlighted brands (e.g.
monthly spotlights)

8. COWS SAVEDPEOPLE JOINED
Global warming? Together we can make a change with this app!
CARBON FOOTPRINT TRADED
GreenX

9. More than 2/3 of the population
- Convenient
- Live data for decision
- Immediate call to action
Mobile
Consumers
Change
Behaviors
Connecting mobile consumers and change behaviour
- Save Fuel
- Eco-friendly diet
- Sustainable for all
- Socializing
- High consumer engagement
Consumption patterns
Mobile Presence to Generate Results

10. Home Bill
Transportation
Diet
Diet Plan
How Vegan Diet make a difference?
The most powerful step that individual
can take to halt climate change is to
stop eating meat, eggs and diary foods.
Fuel: $300
Electricity:$200
People: 2
Fuel Efficiency:
20 mi/gal
Mileage: 500
mi/yr
People: 2
Meat Lover
Average
No Beef
Vegetarian
Vegan
Footprint
Basic:
1.9 tons/year
Averag
e
So far traded:
- 0.3 ton
Badges
What’s on
App Design

11. Measurement of success:
Number of impressions
Through:
Dynamic paid social on Facebook
Creating
Awareness
Measurement of success:
Customer journey
Through:
Influencers
Content
Marketing
Social Strategy

12. • CO2 reduction is a global issue
• While the idea of tracking individual’s
carbon footprint and exchanging credits
may start off as a grassroots initiative, as a
concept the idea has legs on it and can be
scaled as large as is demanded.
How Can We Scale?
Scalability

13. Corporates /
Businesses
Individuals
(Current
model)
Governments
Our Vision for Scalability

14. • Carbon footprint is also massively on big corporate agenda.
• Coca-Cola, for instance, aims to slash its emissions one-fourth by 2020.
• Unilever aims to cut emissions in half by 2020.
• DHL has become the first logistics player to commit to operating emissions-
neutral by 2050, with interim 2020 targets.
• This app allows corporates to not just look at their operations and facilities, but
also their people.
• Leveraging the app, corporates can develop internal ‘people targets’ in their
carbon footprint reduction strategy.
• The app can be tweaked specifically for corporates to use as a bespoke Employee
Engagement tool, tracking their combined improvements year on year and
reporting it accordingly in their annual reports.
Scaling for Corporates

15. • While there are a number of emissions policies and
reduction targets that various countries are already
adhering to, in the same way that people targets can also
apply to the idea for corporates above, the app can be
pitched to governments as well.
• Again, the app can include specific innovations for the
‘client’ ie the government body in question.
• The objective: To become the global benchmark (apples
to apples comparison in defining a country’s individuals’
carbon footprint
Scaling Globally