Social media,hypes and facts

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Community, Social Media, Digital Marketing stuff. A presentation by Yinka Olaito

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Social media,hypes and facts

  1. 1. SOCIAL MEDIA: DISTINGUSHING FACTS FROM HYPES<br />YinkaOlaito<br />www.yinkaolaito.com<br />1<br />
  2. 2. NOTE THAT<br />Having accounts online means nothing<br />2<br />
  3. 3. JUST LIKE<br />An uncultivated farm is ...<br />3<br />
  4. 4. TO GET IT...<br />Customers’ communications preferences are changing<br />4<br />
  5. 5. TO GET IT...<br />Engaged crowds are the new force. <br />5<br />
  6. 6. TO GET IT...<br />Customers now place emphasis on interaction<br />6<br />
  7. 7. TO GET IT...<br />Corporate social media responsibility is the new green.<br />7<br />
  8. 8. TO GET IT...<br />They expect dialogue, sharing.<br />8<br />
  9. 9. THE QUESTION...<br />What is our goal?<br />9<br />
  10. 10. EFFECTIVE SOCIAL MEDIA CAMPAIGN(A case study of ELC 2009)<br />YinkaOlaito<br />www.yinkaolaito.com<br />10<br />
  11. 11. WHAT IS SOCIAL MEDIA? <br />It encompasses millions of tools, sites and applications which enable consumers to share video, photos, comments, opinions and personal experiences on the web.<br />11<br />
  12. 12. STRATEGY DEVELOPMENT FOR ELC 2009<br />Goal: Brand awareness and visibility<br />Strategy: development of interactive website<br />Internal audience involvement<br />12<br />
  13. 13. WHAT IS SOCIAL MEDIA CAMPAIGN?<br />A planned action steps that has specific goals, properly executed within a time frame with measurement parametre and is rooted through social media platforms <br />13<br />
  14. 14. STRATEGY DEVELOPMENT FOR ELC 2009<br />Goal: Brand awareness and visibility<br />Strategy: development of interactive website<br />Internal audience involvement<br />14<br />
  15. 15. TACTICS AND EXECUTION OF ELC 2009 SOCIAL MEDIA CAMPAIGN<br />Members and Facebook<br />Twitter account<br />E-mails<br />15<br />
  16. 16. MEASUREMENT OF RESULT/ROI<br />ELCDAYSTAR<br /> <br />16<br />
  17. 17. THANK YOU<br />17<br />
  18. 18. CONVERSATION CONTINUES<br />Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito<br />Tel: 234 7029778785<br />18<br />

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