Earth Accounting's mission is to provide consumers with the best possible, transparent, product life cycle information on products so they can make better decisions while shopping.

1. Empowering
consumers to
give Earth a
chance
EarthAccounting.com

2. EarthAccounting.com
What if consumers could...
● ...get the complete environmental and social footprint of a product
● ...compare product attributes with personal sustainability preferences
● ...compare different products and different manufacturers
● ...tell manufacturers why they bought or not their products

3. EarthAccounting.com
Current Situation
• Consumption represents 70% of the economy of industrialized
nations and 60% of the global economy
• Consumers are aware of the impact of their purchases on the
environment and between 15 and 50% are willing to pay more for
products that promote sustainability according to studies
• With an expected world population of 9 billion by 2050
sustainable practices are essential

4. EarthAccounting.com
Current Attempts at Environmental Impact
• Corporate sustainability
• Sustainable communities
• Government initiatives
• Environmental and social justice activism

5. EarthAccounting.com
More than 500 existing ecolabels

6. EarthAccounting.com
Product oriented apps
Buycott
Products and
campaigns
How Good
Food and
nutrition
Buy
Partisan
Manufacturers
and politics
Open Label
Product social
media
GoodGuide
Ratings and
policies
PowerfulMe
Manufacturers
and
sustainability
ThinkDirty
Cosmetics
Ingredients

7. EarthAccounting.com
What is lacking
• Full life-cycle data on environmental impact of any product at point
of purchase
• Consumer initiated feedback to producers and retailers identifying
desired product changes affecting environmental impact
• A system which allows retailers, manufacturers or suppliers to
monitor and compare the effectiveness of their sustainability
strategies
• Ability of consumers to determine personal environmental impact

8. EarthAccounting.com
Earth Accounting System
• Earth Accounting has designed and filed two patents for a comprehensive
system that gives consumers the ability to determine the full
environmental and social impact of any product at the point of purchase
• The Earth Accounting system will empower manufacturers, retailers and
suppliers to confirm and highlight the sustainability of their products over
others

9. EarthAccounting.com
Earth Accounting's
Life Cycle Framework

10. EarthAccounting.com
Browser Extension

11. EarthAccounting.com
Smart Phone Application

12. EarthAccounting.com
Alliance for Consumer Empowerment and Sustainability
ACES Coop

13. EarthAccounting.com
Ecolabel Letters of Intent

14. EarthAccounting.com
Earth Accounting is an idea whose time has come
• It changes the economy from the consumer down
• It empowers consumers and eco-friendly companies
• The technology is established
• The intellectual property strategy is in place
• Several go-to market strategies are possible

15. EarthAccounting.com
Business Models
• Affiliate marketing
• Freemium for personal preferences
• Voluntary subscription fee
• Database access subscription fee and renewable
software license fee to manufacturers, government
agencies and environmental organizations

16. EarthAccounting.com
Go-to-market Strategy
• Form alliance of environmental organizations, green
manufacturers and technology providers and retailers
• Select initial product categories that favor early
adopters and facilitate supply chain information
gathering
• Initial one year freemium
• Expand product categories

17. EarthAccounting.com
Phase I
• Complete design, development and launch of initial
version of browser extension, app and website
• Complete design of final version
• Launch information cooperative
• Establish key alliances
• Obtain funding to launch initial product categories
demonstrating credibility and attractive user experience

18. EarthAccounting.com
Phase II
● Design, develop and launch initial life cycle framework
components and product categories
● Write business plan for Phase III
● Obtain funding for Phase III
Phase III
● Design, develop and launch complete life cycle
framework with additional product categories
● Achieve positive cash flow

19. EarthAccounting.com
Our Team
Bruce P. Hector M.D.
Chairman and Founder
Accounting for the “real world” impact of human transactions
Alberto Saavedra
CEO and Co-Founder
A. Michael Marzolla
Chief Environmental Officer
Mare'ka Enright
Director of Business Development
Woodrow Clark II PhD.
Chief Science Officer
David Evans
Executive VP
Contact: AlSaavedra@EarthAccounting.com
Phone: 1-818-730-1785