Google's marketing strategy

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Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!

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Google's marketing strategy

  1. 1.          GOOGLE WORLD GOOGLE PRODUCTS AND SERVICES GOOGLE STRATEGY RECENT ARTICLES ABOUT GOOGLE STRATEGIC EVALUATION( MISSION, VISION & OBJECTIVES) FIVE FORCES MODEL SWOT ANALYSIS BCG FOR GOOGLE PRODUCTS CONCLUSION
  2. 2.  SEARCH ENGINE,CLOUD COMPUTING, SOFTWARE AND ADVERTISING TECHNOLOGIES  LARRY PAGE AND SERGEY BRIN IN 1998  PAGE RANKING NO.1 IN THE WORLD  OVER 1 BILLION SEARCH REQUIREMENTS DAILY  46421 EMPLOYEES  RATED NO.1 OF ‘BEST COMPANY’S TO WORK FOR’ IN THE WORLD  RANKING NO. 2 OF THE TOP 100 BRANDS IN THE WORLD  MAY 2012, DOMINATE THE SEARCH ENGINE WORLD, MARKET SHARE OF 87.6%  TOTAL REVENUE MORE THAN $50 BILLION,2012  PRIMARY REVENUE SOURCE: ADVERTISING (97%)
  3. 3. GOOGLE PRODUCTS AND SERVICES 194 WEB BASED 110 MOBILE APPLICATIONS 44 OPERATING SYSTEMS 3 HARDWARE 17 Google glass still in development DESKTOP APPS 15 SERVICES 5
  4. 4.  82 PRODUCTS SINCE 2006 UPTO DATE  GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB 07, 2014
  5. 5. To make search engines so powerful they would understand “everything in the world”
  6. 6. To organize the world’s information and make it accessible and useful.
  7. 7. FOCUS
  8. 8.  FOCUS on SEARCH ENGINE marketing. Indexing every website on the web, giving faster results with accuracy.  GOOGLE’S Ad-Sense and Ad-Word helped google to generate GOOGLE huge revenue from the internet market  DIFFERENTIATION FACTORS: ’S  Robust data centers around the world MARKET  Unique page search algorithm ING  Ad-Sense & Ad-Word STRATE GY DIFFERENTIATION INNOVATION
  9. 9.  Google’s secondary strategy is to focus on other related segments with innovative product development like- Social Media, Gmail, Google books, mobiles & cloud computing etc.  Growth strategy: Mergers & Acquisitions( youtube, android, motorola, fibre ) This strategy is preferred because it allows google to quickly adopt new technologies and process rather than to develop them internally. DIFFERENTIATION INNOVATION
  10. 10. ACTION PLAN  To accelerate innovation and strengthen brand loyalty through transformational changes while creating an open source environment
  11. 11. Google Unveils Smart Contact Lens Project to Monitor Glucose By Brian Womack - Jan 17, 2014 The Mountain View, California-based company said in a blog post yesterday that it’s testing an ocular device that’s designed to measure glucose levels in tears. Google is expanding beyond its core search-engine business by investing in new technologies that can lead to new business opportunities, including the Google Glass devices, driverless cars and high-altitude air balloons to provide wireless Internet access. The contact lenses could address the challenges of diabetes, including the process of getting readings from blood, the company said in the post.
  12. 12. Web search Chrome Gmail Youtube Images Blogger Google Drive Maps Picasa Mobiles Cloudprint Docs Toolbar Calender Groups Orkut News Books Translate
  13. 13. FOCUS ON THE SEARCH ENGINE BUSINESS SERVICE QUALITY  PORTAL BUSINESS IS NOT AN OPPORTUNITY REINFORCE ITS CORE COMPETENCIES  CUTTING EDGE SEARCH TECHNOLOGY  HIGHLY QUALIFIED WORKFORCE<==>INNOVATION <<COMPETITION IS ONLY ONE CLICK AWAY>>

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