Online scavenger hunt for Newbury Comics.

2. Originated in Boston, MA.
Started as a comic vendor.
"An independently-owned music and
pop culture company" (Newbury
Comics, n.d.).
BACKGROUND ON
NEWBURY COMICS

3. "An EP stands for an extended play
album. It is usually in reference to a
vinyl record but could also be a CD or
digital download. The listening format
isn’t what defines an EP but rather
how many tracks are included. It’s a
short album but has more songs than a
single" (EP Vs. LP: What’s the
Difference?, n.d.)
don't smile at me has a total of 8
songs and is promoted as EP.
EP

4. LP stands for Long PLaying Record
but also know as a full length
album.
"Over time, LP music became
synonymous with full-length album
music which continued in the CD
era. As music became available in
digital formats, LP music soon
referred to track numbers. In most
cases, an LP album is a 10 to 12-
track album" (What Is the
Difference Between a LP and EP?,
n.d.).
LP

5. I called the Newbury Comics location on Newbury Street
and spoke with Sam. She stated that reps go to that
location but visit the corporate office. I attempted to call
the corporate office for information but have not yet
received a call back.
How often do marketing reps visit from the record labels?

6. Newbury constantly holds events, performances,
and meet and greets for up-and-coming artists.
Fun Fact: I met Kendrick Lamar at Newbury Comics
in 2010 before he blew up!
EVENTS

7. You can see the RSD Essential tag on the side of the album in red.
Per RSD Essentials Website, "If you see the words *RSD ESSENTIAL* on a record, they are there to let you
know we think that record is essential. For a record store to have in their bins, and quite possibly for you to
have in your collection" (RSD Essentials, n.d.).
EXCLUSIVES

8. SWAG is defined as promotional items that are used to
promote the brand or music of an artist. Some example
of SWAG items are:
Keychains
Posters
Hats/T-Shirts
Bags
Clips/Pens
Example, I purchased VIP tickets to a Chris Brown
concert and received a swag bag with a hat, poster, and
a water bottle.
SWAG

9. PROMOTIONS
Beyonce Promtional Wall Display

10. I would absoultely use Newbury Comics as a store for an indie
artist to promote an album release. They are huge supporters of
indie artists and offer promotional events for them such as meet
and greets. You can also exclusively release an independent
album through them as well. An in-store event and consign of an
album would be ideal for this store.
Would you use this store for a local indie artist’s album release? If so, what would you do? For
instance, would you have an in-store event, consign their album, leave samplers, etc?

11. REFERENCES:
Beyoncé-Dangerously in love/the fighting Temptations-Counter/wall display 2003. (n.d.). eBay.
https://www.ebay.com/itm/295214877565
EP vs. LP: What’s the difference? (n.d.). Victrola. https://victrola.com/blogs/articles/ep-vs-lp-what-s-the-
difference
Newbury Comics. (n.d.). Newbury Comics. https://newburycomics.com
RSD essentials. (n.d.). RSD Essentials. https://www.rsdessentials.com/
Texas Music Awards Swag. (n.d.). My Texas Music. https://www.mytexasmusic.com/aaatma/swag/
What is the difference between a LP and EP? (n.d.). Fluance. https://blog.fluance.com/what-is-the-
difference-between-a-lp-and-ep/