Powerpoint presentation on Underdog Records

1. By Alana Stevens
UNDERDOG RECORDS
6181 Youngstown-Hubbard Rd.
Hubbard, Ohio 44425

2. What makes this an EP Record?
Found All The Parts
by Cheap Trick
• EP is also known as “Extended Play”
• An EP is a short studio album that is usually around
2-9 songs long.
• They are usually under or around 30 minutes in
length.
• This record is considered an EP because it has four
full-length songs on it and runs under 30 minutes in
length.
• Valenzuela, M. (2022). What Is An EP In Music?
Retrieved October 5, 2022, from: https://
hiphopmakers.com/what-is-an-ep-in-music

3. What makes this an LP Record?
Greatest Hits by
Journey
• LP stands for “Long Play”.
• LP’s are longer than EP’s, most require two vinyls.
• They can have up to 20 songs or more per release.
• Their length time is longer than 30 minutes.
• This record is considered an LP due to it having two
vinyls included. There is only 16 songs featured, with
four songs on each vinyl side.
• Marshall. (2019, October 8). EP’s, LP’s, Albums and
Mixtapes. Retrieved October 5, 2022, from: https://
marshall.com/live-for-music/moving-on-up/eps-lps-
albums-and-mixtapes

4. • Do you o
ff
er consignment to indie artists? -
“Yes.”
• How often do marketing reps visit from
record labels? - “Nowadays, not that many.
In the past almost everyday there was a new
marketing rep in here. I don’t really get
many now, since a lapse in the industry, bad
times for me.”
• He didn’t go into detail about the lapse in
the industry, or the information on
consignment to indie artists.
Sunny.
Underdog Records store owner of 47 years.

5. Record Store Day
Events

6. • Sunny didn’t
have any
exclusives for
Record Store
Day. He said
due to the lack
of marketing
reps he barely
gets any, but he
still celebrates
RSD like any
other shop.
Exclusives

7. Sunny didn’t have any current “SWAG”,
but let my friend and I both have a
business card to take home.
SWAG

8. Promos
• No current promo pieces, but de
fi
nitely
a lot from the past.

9. Would you use this store for a local indie artist’s album release?
Re
fl
ection
If we are being honest, at
fi
rst I was going to say no. The reason behind me saying no is
because Sunny said he barely gets marketing reps into the store anymore. I felt that if I
was going to hold an event for a local indie artist, that maybe his shop wouldn’t be the
one to promote their work. Then I thought it over and changed my decision, if I contacted
marketing reps and promoted this event properly, then maybe it will all work out. I would
hold an in-store event, possibly in the summer time to have the band play outside due to
how small the shop actually is. I would leave samplers for marketing reps and guests to
help get the word out about the band. Lastly, if business picks up for Sunny, I would
consign their album to his shop. I felt that saying no at
fi
rst was rude, and changing my
answer to yes was the better option.

10. References
• Underdog Records - 6181 Youngstown-Hubbard Rd. Hubbard, Ohio 44425
• Valenzuela, M. (2022). What Is An EP In Music? Retrieved October 5, 2022, from: https://
hiphopmakers.com/what-is-an-ep-in-music
• Marshall. (2019, October 8). EP’s, LP’s, Albums and Mixtapes. Retrieved October 5,
2022, from: https://marshall.com/live-for-music/moving-on-up/eps-lps-albums-and-
mixtapes
• Sunny, store owner. 330-534-2241