It is the best presentation of destination in tourism for a tourism student

1. PRESENTATION OF
DESTINATION
BY-ANIL
KUMAR(btm-1)

2. DEFINITION OF DESTINATION
 Main Destination: The main
destination of a trip is defined
as the place visited that is
central to the decision to take
the trip. See also purpose of a
tourism trip.

3. DEFINITION OF DESTINATION
 According to Bierman :
destination as a “country,
state, region, city or town
which is marketed or markets
itself as a place for tourist to
visit.”
Destination are naturally
formed or can be constructed

4. ThE NATurE AND rOlE OF DESTINATION
Destination is the
principal motivating
factor behind the
consumer’s decision
and expectations

5. TYPES OF DESTINATION
Three most basic types of
destination
 Coastal Destination
 Urban Destination
 Rural Destination

6. COASTAL DESTINATION
The coastline refers to the
boundary between the land
and the sea. The coastal
zone, a term which is often
used in a management
context, includes land and
sea up to a width of 50km –
this takes in coastal area
through to the open sea.
Other definitions to consider
are coastal tourism and
marine tourism

7. URBAN DESTINATION
Urban tourism is a term
describing multiple
tourist activities in which
city is main destination
and place of interest.
This form of tourism is
relatively old and very
complex.

8. RURAL DESTINATION
Rural tourism in Latvia is
a form of tourism
taking place in rural
areas or settlements,
providing employment
and income to local
population, and
offering individualized
holiday products to
consumers.

9. COASTAL deSTinATiOnS
 Goa
 Gokarna, Karnataka
 Ganpatipule, Maharashtra
 Marari, Kerla
 Gopalpur, Orissa
 Kovalam
 Havelock, Andaman
 Pondicherry
 Mahabalipuram
 Vizag

10. URBAn deSTinATiOnS
• Delhi
 Agra, Uttar Pradesh
 Amritsar, Punjab
 Kurukshetra, Haryana
 Udaipur, Rajasthan
 Shimla, Himachal Pradesh
 Darjeeling, West Bengal
 Haridwar, Uttarakhand
 Aurangabad, Maharashtra
 Hampi, Karnataka

11. RURAL deSTinATiOn
• Puttur, Andhra Pardesh
 Anegundi, Karnataka
 Theerthmalai, Tamil Nadu
 Shyam Gaon, Assam
 Chitrakote, Chhattisgarh
 Hodka, Gujarat
 Pipli, Odisha
 Lachen, Sikkim
 Ballabhpur Danga, West Bengal
 Aranmulla, Kerla

12. Key feATUReS Of TOURiST deSTinATiOn
 Logical geographical unit recognized by
visitors
 Containing significant visitor attractions
 Access or possible provision of access
Internal transport network
 Tourist infrastructure and superstructure
are present or can be developed
Administratively possible to plan and
manage

13. DESTINATION COMPETITIVENESS
 The competitiveness of a destination refer to ‘its
ability to complete effectively and profitability in
the marketplace, while the successful
management of a destination involves a balance
with an increasing need for sensitive
environmental management capabilities
 The comparative advantage of a destination
refers to a destination’s ability to manage its
natural and man-made resources effectively over
the long term
Destinations need to be aware of both demand
and supply factors in order to remain competitive

14. COMPONENTS Of DESTINATION

15. ThANk yOu