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Content Repurposing - The Ultimate Influence Strategy

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Getting your content spread out over the web fast and efficiently is the key to building influence and authority in your niche. Put these practical, powerful tips from five well-known internet marketing experts to work on your content starting right now! Get the entire article, with a complete list of useful links and resources at http://bit.ly/GetLeverage

Published in: Business

Content Repurposing - The Ultimate Influence Strategy

  1. 1. Content RepurposingThe Ultimate Influence StrategyDr. Ellen BrittMarketingQi.com
  2. 2. High Quality Content Information that is current Content that is ‘actionable’ Concepts that are clearly explained Communicated in an engaging and entertaining style…
  3. 3. For Solopreneurs… Prospect of churning out reams of content is daunting Widespread content distribution must occur so you can…
  4. 4. Influence Extend your Reach Be seen as an Authority Spread your Influence…
  5. 5. Content Repurposing Strategically done High Quality One piece of superb content at a time Repurposed in different formats…
  6. 6. Denise WakemanDeniseWakeman.com
  7. 7. Denise Wakeman Audioboo Repurpose blog posts into audio tips with AudioBoo.fm Audio tips are syndicated to iTunes Opportunity to reach audience who prefers to get content aurally Social sharing options mean that you can extend the life of your content…
  8. 8. Kathleen GageKathleenGage.com
  9. 9. Kathleen Gage Teleseminars Deceptively simple, but very powerful strategy Teleseminar is recorded and then transcribed Use ‘as is’ or turn into any # of items, i.e. articles, blog posts, tweets, reports and/or ebooks Allows for multiple streams of revenue…
  10. 10. Marnie PehrsonMarniePehrson.com
  11. 11. Marnie Pehrson Webcam Interviews Conduct webcam interviews with experts Use Oovoo.com – has recording option Upload videos to YouTube for storage Share on Facebook and Pinterest Offer the audio downloads for a fee or as a bonus item…
  12. 12. Nicole DeanNicoleOnTheNet.com
  13. 13. Nicole Dean Affiliate and JV Partners Blog post into a report affiliates use to insert their links and at the same time, promote you Create a training video and encourage affiliates to embed the video on their blogs with affiliate link underneath it to your products Free interview, then turn transcript into content affiliates can spread around, with their affiliate link embedded inside…
  14. 14. Ellen Britt, PA, Ed.D. MarketingQi.com
  15. 15. Ellen Britt Related Article Expand a subsection of your blog post into a related article Post on the major content marketing sites such as EzineArticles.com or SelfGrowth.com Direct your readers back to your blog post to get the rest of your content…
  16. 16. More Repurposing Ideas Make Powerpoint slides from your blog post points Use these slides as image quotes on Facebook and Pinterest Upload to slide sharing services such as Slideshare with a link back to your site Record a screen capture video of you reading your blog post and upload to YouTube…
  17. 17. Even More Ideas Turn your written content into a PDF file and upload to sites such as DocStock Include a link back to your site Take the major points from your content and turn it into a List.ly list Invite your friends and colleagues to contribute to the list…
  18. 18. And More… Turn your blog post into a special report you can upload to Amazon’s Kindle Price it at 99 cents and use it as a lead generator for your business Transform your content into an infographic, using free tools such as Wordle or Piktochart…
  19. 19. More…
  20. 20. Yes, Even More… Search the ‘answer’ sites (such as Quora) for the question your blog post or article answers Provide some of your content on the site to answer the question Email your content to your list as a valuable ‘special edition’ newsletter. Write a press release using much of the content from the article or post itself…
  21. 21. Solopreneur? If you have a non-existent or small team, don’t try to do too many of these Write your content, then pick three to five you are attracted to, then… implement! As you grow, hand these off to your team…
  22. 22. Experienced Biz Owner? Combine these strategies into a powerful content distribution process Put into place automatically by your team after each piece of content is produced And finally…
  23. 23. Let Me Publish YOUR Content! What are YOUR most innovative and effective content repurposing strategies? Go over to my blog post (at the link below), leave your repurposing tips as a comment and I will use the best ones in an updated post and possibly even in my next report! http://marketingqi.com/blog/2012/10/content- repurposing/

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