11 quick tips to optimize YouTube videos: 1. Keep videos short, 1-2 minutes and hook viewers in the first 10 seconds to keep their attention. 2. Use descriptive titles and filenames with keywords. 3. Write good titles and descriptions that tell a story using keywords and include a link back to your website. 4. Tag videos consistently with keywords your audience may use.

1. Quick Tips
11 Quick Tips to Get Your YouTube Videos
Found More, Watched More, & Ranked Better

2. Sharing - Optimizing
Just uploading a video
to YouTube isn’t
enough if you want it
to get found and get
seen

3. 1. Keep it Short
Shorter videos are better -
1-2 minutes.
Hook viewer in first 10
seconds.
Expect to lose 20% of your
audience within first 10
seconds of playback.
Check your YouTube Insight
Hot Spots to find where
you're losing people.

4. 2. Filename Matters
The filename of the video
you upload can matter. Use
a descriptive word(s)

5. 3. Use Good Descriptive Titles
Choose a good descriptive title for your
video with good keywords. Use terms
like “how to,” “why does,” etc.
When you blog about your video, make
the blog title the same as the video title.
When ranking videos, Google primarily
considers the match between search
keywords and the video title. Google
likes it when the title tag of the page
matches the title of the video, and will
give a higher weighting for results
where this is the case.

6. 4. Write a Good Description
Don't just put a few words
in the description of the
video. Tell a story using
your keywords. Add your
whole site URL at the very
top of the description,
including the http://. This
puts a link back to your site
in the description.
Transcribe the video.

7. 5. Tag Consistently
Use keywords for you tags.
Tag consistently using
keywords that you think
your audience may use
when searching.

8. 6. Use Annotations
Use Annotations to link to
your other YouTube videos.
Link your videos together.

9. 7. Thumbnails
YouTube takes the
thumbnails at the 1/4, 1/2
and 3/4 points in the video.
Try to have good imagery at
those points in the video.

10. 8. Post at Right Time
Stay away from weekends
and Friday afternoon (when
there’s a lot of viewing but
heavy competition).
Mornings are good and
Tuesday is a heavy
consumption day.

11. 9. Engage
Respond to comments.
Encourage interactions- get
people commenting and,
like Facebook, your YouTube
video will rise higher.
Listen and talk back to your
audience.

12. 10. Promote
Jump start views on other
social-media channels like
Facebook and Twitter.

13. 11. Analyze
Look at your Insights to see
who is watching, where
they're being referred from,
where they're watching,
how long they're watching
for. Incorporate what you
learn into future videos.

14. Twitter.com/DigitalSplash