Blog your way to a best seller


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7 Key Steps for Creating a Great Blog

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Blog your way to a best seller

  1. 1. Blog your Way to a Bestseller Arvind Devalia
  2. 2. Story of my blog <ul><li>Launched my main blog in Jan 2007 </li></ul><ul><li>Only seriously blogging since Sep 2009 – 6 months ago. </li></ul><ul><li>Blog is to help up “Make It Happen” for a better you and a better world </li></ul><ul><li>Subscribers were just 300 or so in Sep 2009 </li></ul><ul><li>Just reached 1,000+ subscribers this week! </li></ul><ul><li>At the point of monetising my blog through ebooks etc </li></ul>
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  4. 4. Why “Make It Happen?” <ul><li>My intention is to help people improve their lives and make a difference to the world at the same time. </li></ul><ul><li>This ties up with my 2 main books which are on this theme:- </li></ul><ul><ul><li>Get the Life you Love </li></ul></ul><ul><ul><li>Personal Social Responsibility </li></ul></ul><ul><li>I started off as “Words and Thoughts of Arvind Devalia” – but soon realised – who cares?! </li></ul>
  5. 5. A beautiful blogging success story <ul><li>Leo Babaunta of Zen Habits:- </li></ul><ul><li>Started blogging in Jan 2007 (same as me!) </li></ul><ul><li>His blog is now in the best 20 blogs of the world. </li></ul><ul><li>Over 170,000 subscribers </li></ul><ul><li>He is now financially free and makes ££££ per month via Ebook sales </li></ul><ul><li>http://www.ZenHabits.Net </li></ul>
  6. 6. Zen Habits Blog shot
  7. 7. Minimal Technical Requirements for creating a great blog <ul><li>1. Own Domain Name </li></ul><ul><li>- Must be relevant to your chosen sector </li></ul><ul><li>2. Hosting </li></ul><ul><li>- Self hosted (and not at ) </li></ul><ul><li>3. Platform </li></ul><ul><li>- Wordpress (rather than Blogger, TypePad or anything else) </li></ul>
  8. 8. 7 Steps for creating a great blog <ul><li>1. Very useful content </li></ul><ul><li>2. Great headlines </li></ul><ul><li>3. Stunning images </li></ul><ul><li>4. Use-ability </li></ul><ul><li>5. Design </li></ul><ul><li>6. Guest posts </li></ul><ul><li>7. Social media </li></ul>
  9. 9. 1. Great Content (slide 1) <ul><li>1. Must be extremely useful or must solve a problem </li></ul><ul><li>2. Also be remarkable that people will share on social media </li></ul><ul><li>3. Easy to read and scannable </li></ul><ul><li>4. Written in plain, concise and common sense style </li></ul>
  10. 10. 1. Great Content (slide 2) <ul><li>5. Write a strong lead otherwise you will lose readers straightaway </li></ul><ul><li>6. Put yourself into your writing – write from the heart, be vulnerable, reveal yourself - find your voice </li></ul><ul><li>Creating useful posts is the most important skill to develop as a blogger. </li></ul><ul><li>Unofficial tip – rip off other writers! Learn from the best and see what they are doing! </li></ul><ul><li>(Personal note - I have finally found my voice and niche – it takes time) </li></ul>
  11. 11. 2. Great Headlines <ul><li>The most important part of a blog post! </li></ul><ul><li>Craft your headline before even writing your post. </li></ul><ul><li>An example:- </li></ul><ul><li>“ 6 Key Lessons in Life from a 140 year Old Man” </li></ul><ul><li> </li></ul>
  12. 13. 3. Stunning Images <ul><li>Choose clear and professional looking images. </li></ul><ul><li>Shots of people work best. Pets are good too. </li></ul><ul><li>Images must be relevant to the post! </li></ul><ul><li>Buy them via Istockphoto:- </li></ul><ul><li>2. Get them from Flickr using Creative Commons:- </li></ul><ul><li> </li></ul><ul><li>You must acknowledge the source of the image. </li></ul>
  13. 14. 4. Use-ability <ul><li>- Easy to navigate around – no fluff </li></ul><ul><li>- Easy to read - make your posts scannable </li></ul><ul><li>- Keep your blog minimalist but functional </li></ul><ul><li>(Zen Habits is very minimalist, but this may not appeal to everyone or be appropriate for your chosen sector) </li></ul>
  14. 15. 5. Design <ul><li>Get the best design you can </li></ul><ul><li>- WordPress has 1,000s of Themes you can choose from. </li></ul><ul><li>- Even better, buy a premium theme such as Thesis or Frugal </li></ul><ul><li>In the long term you may want to get a bespoke design </li></ul><ul><li>For example:- </li></ul><ul><li> </li></ul><ul><li>(who has a very popular free ebook) </li></ul>
  15. 17. 6. Guest posting <ul><li>- Writing articles for other blogs is the fastest way of growing your subscribers </li></ul><ul><li>Write your best stuff for other bloggers </li></ul><ul><li>For example:- </li></ul><ul><li> </li></ul><ul><li>My traffic went up 12 fold in one day! </li></ul><ul><li>And 395 new subscribers in just 5 days </li></ul><ul><li>Stats:- </li></ul>
  16. 19. 7. Social Media <ul><li>As soon as you have built up some highly useful posts and your design is presentable, start promoting on:- </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Delicious </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Others </li></ul>
  17. 20. What I would do differently if I was starting today <ul><li>- Use a different domain name e.g. MakeItHappen </li></ul><ul><li>Post 2 to 3 times each week </li></ul><ul><li>Make each article extremely useful and relevant </li></ul><ul><li>At least 1 guest post every week </li></ul><ul><li>Network a lot more with other bloggers, offline and online </li></ul><ul><li>Focus on building my “tribe” of followers </li></ul><ul><li>Look for JV opportunities </li></ul><ul><li>“ Plug” my books and coaching more often </li></ul><ul><li>Learn at every opportunity (such as this seminar) </li></ul>
  18. 21. What’s next for me and my blog? <ul><li>Continue to build my following now that I have reached 1,250 subscribers </li></ul><ul><li>Opportunity to promote my books – both paper copy and ebook formats </li></ul><ul><li>Membership Website e.g. Make It Happen Club </li></ul><ul><li>JVs with other bloggers </li></ul><ul><li>Support and help budding bloggers like you </li></ul>
  19. 22. How Can I help you with your own Blogging and book success? <ul><li>I will work with you 1 to 1 for 3 months </li></ul><ul><li>We will build your blog, get started with </li></ul><ul><li>social media </li></ul><ul><li>Grow your database so you can generate </li></ul><ul><li>Prospects </li></ul><ul><li>Sell more books </li></ul><ul><li>This is worth at least £997 but for a special offer for now - only £397. </li></ul>
  20. 23. Good luck with your blogging and books <ul><li>Contact me any time for further ideas and support:- </li></ul><ul><li>[email_address] </li></ul><ul><li>(And remember to subscribe to my blog  ) </li></ul>
  21. 24. Let’s do the Gratitude Dance!