Different examples of content marketing that could be used for a travel related website.

1. ALEXANDRA TANU
Travel
S T U DEN T N U M B E R
7 6 7 187 8 7
2 0 1 8

2. Content Marketing
Content Marketing is a marketing strategy to attract customer`s interest by delivering good quality content which
is interesting and valuable to customer`s, using text, pictures, videos and more, and delivering it to all the digital
channels out there.
About

3. Examples of Content Marketing
Task 1
1. Engaging Text: is needed so the customers
understand what you stand for.
TripAdvisor Latest Reviews, Lowest Prices, is the
first information we see and its eye catching.
TripAdvisor Want To Save Money? Who doesn`t?
We all want to travel and save money.
TripAdvisor
TripAdvisor

4. Shorefield
1. Engaging Text: is needed so the customers
understand what you stand for.
Trivago

5. 2. Pictures : Visuals are important and can trigger
the want in all of us.
TripAdvisor
TripAdvisor

6. 2. Pictures : Visuals are important and can trigger
the want in all of us.
AirBnB use of pictures of apartments or houses on
different locations in the world we can travel to.
AirBnB use of detailed pictures of apartments or
houses.
AirBnB
AirBnB

7. 2. Pictures : Visuals are important and can trigger
the want in all of us.
AirBnB Restaurants. Pictures of restaurants and
the food they are serving as well as reviews from
previous customers
AirBnB

8. 2. Pictures : Visuals are important and can trigger
the want in all of us.
Shorefield, pictures with description
TripAdvisor, pictures of hotels

9. 3. Videos
TripAdvisor, Youtube channels, posting videos of
different locations we can travel to.
https://www.youtube.com/watch?v=4nWJ_WJPOMM
https://www.youtube.com/watch?v=6P93MEOakeg

10. 3. Videos
AirBnB`s more personal story videos
https://www.youtube.com/watch?v=nSMrzwDLEAk
https://www.youtube.com/watch?
v=2aKTNDewtrs&list=PLe_YVMnS1oXZBnR77wN6
GHF_w2vnmVTqD
AirBnB`s more personal story videos, based on real
reviews and stories

11. 3. Videos
In every Trivago add there is a man or a women that explains to
us, how we can use Trivago`s website to compare hotel prices.
Women for Australia on the left and man for India on the right.
https://www.youtube.com/watch?v=Zv9UbMFWxnM https://www.youtube.com/watch?v=eA5MNQ4f1uc

12. 4. Blog
TripAdvisor, a blog by travelers. People share their pictures and
tips on what to do and where to travel.
TripAdvisor Blog

13. 4. Blog
AirBnB Blog with pictures and tips for every host and traveler as well as different
stories from the travelers.
AirBnB BlogAirBnB Blog

14. Trivago`s Blog, is a
Business Blog to help hotels
improve their services.
4. Blog
Trivago Business Blog
Shorefield`s Blog. We can read
about the latest community news
and stories from travelers.
Shorefield Blog

15. 5: User Generated Content for Reviews
TripAdvisor Reviews. The first thing everyone is
doing, is to read the reviews. These are I believe
the most important part before we decide our trip.
TripAdvisor Reviews
ShoreField Reviews.
ShoreField Reviews

16. 6. Social Media Presence
TripAdvisor Social Media Postings. Up to date pictures
and videos as well as catchy content on their social medias.
TripAdvisor Twitter
TripAdvisor Facebook

17. 6. Social Media Presence
AirBnB`s more personal social Media. Up to date pictures and
videos of what AirBnB believes in.
AirBnB Facebook
AirBnB Twitter