Examples of content Marketing from travel-related companies.

1. C O N T E N T
M A R K E T I N G
E X A M P L E S O F
F O R T R A V E L W E B S I T E S

2. Attract new customers
Acquire their custom
Engage their interest"
"Content marketing is
the process of creating
valuable, relevant
content to:
( C O N T E N T M A R K E T I N G : S T R A T E G Y + D E F I N I T I O N | M A R K E T O E N G A G E , 2 0 2 2 )

3. V I D E O
C O N T E N T

4. https://youtu.be/XbAXMjcwCc4 time: 1:00
Qantas - video content on Youtube
The 'we've all been there' moment of be away from family
and missing events due to travel connects the audience with
this content.

5. Contiki - Video content on Youtube
Contiki targets travelers between 18-35 years old and attracts
them by showing people of a similar age sharing similar
hobbies. They also introduce a tag line of 'social travel' with
can shared on other platforms.
https://www.youtube.com/c/contiki time: 1.12

6. Trip advisor - Video content on Youtube
https://www.youtube.com/watch?v=UlwPIZJvCUM time: 0:37
Trip Advisor creates a series of short video content specific to
a place or holiday destination, whilst the video is short it then
directs views to tripadvsior.com for more info. Engaging with
the traveler in the initial research stages of their journey.

7. W R I T T E N
C O N T E N T

8. E M B R A C E A
F O U N D A T I O N O F
S T O R Y T E L L I N G
Blogs range from travel tips, to experiences and even reads.
Qantas has a separate sections called 'The travel insider' the
above 2 options show 2 written blogs targeted at 2 separate
audiences. Parents with a lot of luggage and alternately
those with less travel, likely corporate travel.

9. Conitki publishes a wide range of written content through
a section called six-two and has filters for easy access. All
content still aimed at their target audeince through slang
filters: Travel Porn, Munch etc. The written content tone of
voice is very casual and content very spaced out and easy to
consume.
U N D E R S T A N D T H E
B U Y E R S J O U R N E Y

10. A N S W E R Y O U R
C U S T O M E R S
Q U E S T I O N S
Trip advisor hosts over 700 travel articles. Under each article the
read time is listed to indicate length of article. Inside each article
many static images are also show which makes for interactive
reading.

11. P H O T O
C O N T E N T

12. Q A N T A S
I N S T A G R A M
JOIN THE CONVERSATION
ENGAGE YOUR AUDIENCE
INTERACTIVE POSTS

13. C O N T I K I
I N S T A G R A M
CREATIVE THINKING
BE MEMORABLE
USE COMEDY IN
CONTENT MARKETING

14. P O D C A S T S I N
T H E T R A V E L
I N D U S T R Y

15. Friendly tone of voice to listen
to
Connect with your audience
about topics that interest them
Share stories about contiki
travels to excite potential
customers
Collaborative approach
Looks at Qantas as an organisation
and industry leader rather than just
service or product provider

16. K N O W A N D U N D E R S T A N D Y O U R A U D I E N C E
M A K E U S E O F V A R I O U S O N L I N E P L A T F O R M S
E D U C A T E A N D E N G A G E Y O U R A U D I E N C E
J O I N T H E C O N V E R S A T I O N
C O N T E N T M A R K E T I N G
B E S T P R A C T I C E S

17. References
2022. Which airport in London should you fly into? Strategies and tips for an easy landing. [online] Available at:
<https://www.tripadvisor.com/Articles-lpRHH16GZ3mY-London_airports.html> [Accessed 24 July 2022].
Forsey, C., 2022. The Ultimate Round-Up of Content Marketing Tips. [online] Blog.hubspot.com. Available at:
<https://blog.hubspot.com/marketing/content-marketing-tips> [Accessed 23 July 2022].
Kim, L., 2021. Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh. [online] WordStream. Available at:
<https://www.wordstream.com/blog/ws/2014/09/10/comedy-in-content-marketing> [Accessed 24 July 2022].
Marketo.com. 2022. Content Marketing: Strategy + Definition | Marketo Engage. [online] Available at: <https://www.marketo.com/content-
marketing/?tstamp=70269ad7b3e4cbb172ced010250c574e4bbfe30f> [Accessed 23 July 2022].
Oliver, D., 2022. The ultimate (sustainable) Europe packing list. [online] six-two by Contiki. Available at: <https://www.contiki.com/six-two/the-
ultimate-europe-packing-list/> [Accessed 23 July 2022].
Oliver, D., 2022. What are the best jobs for digital nomads?. [online] six-two by Contiki. Available at: <https://www.contiki.com/six-two/best-jobs-for-
digital-nomads/> [Accessed 23 July 2022].
Qantas, 2015. Feels Like Home Qantas. [image] Available at: <https://youtu.be/XbAXMjcwCc4> [Accessed 23 July 2022].
Qantas.com. 2022. Here’s What the Qantas Editors Never Fly Without. [online] Available at: <https://www.qantas.com/travelinsider/en/travel-
tips/carry-on-packing-tips-plane.html?dicbo=v2-7d8f5c5ec377c13c9f7b42391fb0da79> [Accessed 21 July 2022].
Qantas.com. 2022. The Essential Baby and Toddler Travel Gear Checklist. [online] Available at:
<https://www.qantas.com/travelinsider/en/experiences/with-kids/things-you-need-for-travel-with-toddlers-and-babies.html> [Accessed 21 July
2022].
Todorov, G., 2020. Guide: How to use podcasting in your content marketing campaign. [online] Search Engine Watch. Available at:
<https://www.searchenginewatch.com/2020/06/25/how-to-use-podcasting-in-your-content-marketing-campaign/> [Accessed 24 July 2022].
Trip Advisor. 2022. 3 unforgettable ice caves in Iceland and where to find them. [online] Available at: <https://www.tripadvisor.com/Articles-
liacCmu4v5bg-Ice_caves_iceland.html> [Accessed 24 July 2022].