Bestofcannes12

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A personal interpretation of what Cannes Lions 2012 teached us.

Published in: Entertainment & Humor, Sports
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Bestofcannes12

  1. #CannesLions best of 2012
  2. 33.301 entries1.028 33
  3. 33.3011.028 lions 33
  4. 33.3011.028 33
  5. WE ARE NOT INTHE AD BUSINESSWE ARE IN THEINDUSTRYOF MAKING THINGSRELEVANT
  6. Creativity isnt about producingart. Its about solving problems.Relevance means ad value topeoples life, not make themwant to buy #ddb#amirkassaei
  7. THECONSUMERHASCONTROL
  8. WIN THEM OVERBY MAKINGTHEM PARTOF YOURCONVERSATION
  9. http://www.youtube.com/watch?v=d3e7_NJznNY GRANDPRIX CYBER
  10. CREATERELEVANTTRUTH
  11. AWARENESS ≠RELEVANCE
  12. http://www.youtube.com/watch?v=EV5YnRFiCeI GRANDPRIX MEDIA
  13. DELIVER ITIN A FRESHWAY
  14. http://www.youtube.com/watch?v=TyWQrmiRoLE SHORTLIST MEDIA
  15. #Facts
  16. DEFINE THE PROBLEM CORRECTLY#1 AND YOU LL ALMOST HAVE THE SOLUTION
  17. THE BEST ADVERTISING#2 DOESN T LOOK LIKE ADVERTISING
  18. http://www.youtube.com/watch?v=WxfZkMm3wcg GRANDPRIX CYBER
  19. TREAT PEOPLE AS FRIENDS#3 NOT AS A TARGET GROUP
  20. http://www.youtube.com/watch?v=45Z-GevoYB8 GRANDPRIX MOBILE
  21. #AanraderGoogle Project Rebrief
  22. GIVE MEANING AND THEYLL#4 BECOME THANKFULL
  23. http://www.youtube.com/watch?v=ocCYlqvJKC4 GOLD PROMO&ACTIVATION
  24. http://www.youtube.com/watch?v=rIYHjs1vEAo GRAND PRIX PROMO&ACTIVATION
  25. THINK INDIVIDUAL#5 NOT ONLY MASS MEDIA
  26. http://www.youtube.com/watch?v=wpJVtFCoO-w GRANDPRIX CREATIVE EFFECTIVENESS
  27. http://www.youtube.com/watch?v=kluDArvfUhw&feature=related GOLDCYBER
  28. DIGITAL IS NOT A MEDIA#6 IT S AN INFRASTRUCTURE
  29. http://www.youtube.com/watch?v=ouAkCenbWyc GOLDCYBER
  30. http://www.youtube.com/watch?v=F3I8yGcEUOo SILVERCYBER
  31. http://www.youtube.com/watch?v=F-5lH1A1DyI
  32. STOP TALKING ABOUT#6 SOCIAL MEDIA IT S A NETWORK
  33. http://www.youtube.com/watch?v=lg_jbSP-F2o SILVERCYBER
  34. ADEPT THE TECHNOLOGY#7 TO THE IDEA NOT VICE VERSA
  35. http://www.youtube.com/watch?v=RYZpS2OWfrI&feature=related GRANDPRIX RADIO
  36. THE BRAVERY OF THE CLIENT#8 IS CENTRAL OF DOING GREAT WORK DAN WIEDEN
  37. http://www.youtube.com/watch?v=5NTRvlrP2NU
  38. http://www.youtube.com/watch?v=eqoLeCXzio8&feature=results_main&playnext=1&list=PLF35E492DE1D764BC GOLD DIRECT
  39. ADVERTISING#9 80% IDEA EXECUTION
  40. http://www.youtube.com/watch?v=NScs_qX2Okk GOLD FILM CRAFT
  41. #10 KEEP IT SIMPLE
  42. GRANDPRIX OUTDOOR
  43. A BRAND =THE SUM OFALL YOUREXPERIENCES
  44. #Showtime
  45. #2nd screen
  46. # film
  47. http://www.youtube.com/watch?v=3393O1uD_w8
  48. http://www.youtube.com/watch?v=aMfSGt6rHos
  49. http://www.youtube.com/watch?v=3xIgq13mX3A
  50. #Cases
  51. http://www.youtube.com/watch?v=gHl8IqCqza8 GOLD PR
  52. http://www.youtube.com/watch?v=uHWfFFi1k9Y GRAND PRIX OUTDOOR
  53. #gocreaterelevance!FilipTeerlinck JonasBoets KoenKreynen TijlSacré
  54. @kkreynen

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