Content marketing is a form of marketing that involves a strategic approach focusing on creation and distribution of valuable and relevant materials aim at attracting and retaining a defined audience and ultimately driving profitable customer action.

1. Inbound and Social Medial Marketing Assignment 5 | Theresa Hamilton #76926913

2. Content marketing is a form of marketing that involves a strategic approach focusing on creation and
distribution of valuable and relevant materials aim at attracting and retaining a defined audience and
ultimately driving profitable customer action by using any of the following methods;
* Blogs * Videos * Podcasts * E-books
* Infographics * Websites * Newsletters
* Social media

3.  Blogs boots SEO, they also
strengthen and develop
relationship with new and existing
customers. It also establishes your
business as a leader, connects your
brand to people thereby creating
opportunity for sharing.
 Blogs are also useful in advertising
destination guides and vacation
planners in the travel industry,
which is ideal for perspectives
visitors planning for their
vacation.
 Blogs also allows your audience
the opportunity the have a close
connection with your brand.

4. Example One – Tripadvisor Travel Blog
Tripadvisor uses a travel blog as part
of their content marketing strategy
which incorporates three categories
consisting on inspiration, stories and
tips for their audience to take full
advantage of.

5. Example Two – Skyscanner Blog
Skyscanner is a travel websites which give travel comparison information on cheap flights, hotels and car hire
deals to travelers which, offers them peace of mind.

6. Example Three – Airbnb Blog
Airbnb is a website that offers travel information on vacation rentals, homes and hotels, accompanied by
inspiration and company news.

7. Photographs can tell a story that engages your audience which
helps to influence their travel decision and therefore gain new
customers.
Videos boots your conversion rates, also great for email
marketing campaigns and builds trust and credibility and
encourages social shares.
Photographs and Videos

8. Example One – Tripadvisor Video
Tripadvisor has a Youtube page which
allows guest to upload their videos of their
experiences and reviews of destinations
visited.

9. Example Two – Skyscanner Video
Skyscanner videos or Youtube channel offers insights on the latest travel news and tips on how to make your trip better.

10. Example Three – Airbnb Video
Airbnb video channels on Youtube allows their audience the
opportunity to hear and see stories of visitors who has visited
homes and hotels advertised by Airbnb.

11. Podcasts
 Podcast makes information personal
 Podcast provides convenience for easy listening
 Podcast helps to cut cost
 Podcast is also a time efficient way of communication

12. Example One – Tripadvisor Podcast
Tripadvisor Podcast offers information on news around the world with travel updates for various locations which allows
their prospects to stay in tune and up to date.

13. Example Two – Skyscanner Podcast
Skyscanner podcast is an entertaining, useful and travel theme podcast which give insight into people and culture
around the world at listeners convenience which has proven to be very effective and efficient.

14. Example Three – Airbnb Podcast
Airbnb has a 7 steps podcast which give information on how
to boost your business by offering tips and tricks while
helping you stay abreast of industry trends and latest news.

15. Source List
Tripadvisor
https://www.tripadvisor.com
https://www.youtube.com/user/TripAdvisor
https://www.tripadvisor.com/blog
Skyscanner
https://www.skyscanner.net
https://www.youtube.com/channel/UC9Jmrhksk3pRpYSoX6Kg1dw
https://www.skyscanner.net/company-news/skyscanner-travel-podcast-we-are-now-recording
Airbnb
https://www.airbnb.com
https://www.youtube.com/user/Airbnb
https://www.avalara.com/mylodgetax/en/blog/2018/07/7-airbnb-podcasts-to-help-boost-your-
business.html

16. References
Image 1 – ‘Flight above Heart shaped Island’[Online] Available at: https://i.pinimg.com/originals/74/f0/c0/74f0c0ecdb055d698d3dadc21d2cd211.jpg [Accessed 6
October 2020]
Image 2 – ‘Seven ways Blog can help your business right now’ [Online] Available at: https://cdn.searchenginejournal.com/wp-content/uploads/2020/08/7-ways-a-
blog-can-help-your-business-right-now-5f3c06b9eb24e-1280x720.png [Accessed 6 October 2020]
Image 3 – ‘ Photographer prints of her Wildlife’ [Online] Available at: https://www.tripadvisor.com/blog/this-photographer-is-selling-prints-of-her-wildlife-photos-
to-benefit-guides-in-the-masai-mara [Accessed 9 October 2020]
Image 4 – ‘Tripadvisor Blog’ [Online] Available at: https://www.tripadvisor.com/blog [Accessed 9 October 2020]
Image 5 – ‘Skyscanner’ [Online] Available at: https://www.skyscanner.net [Accessed 11 October 2020]
Image 6 – ‘Airbnb’ [Online] Available at: https://www.airbnb.com [Accessed 11 October 2020]
Image 7 – ‘Woman tourist selfie near Eiffel Tower’ [Online] Available at: https://image.shutterstock.com/image-photo/woman-tourist-selfie-near-eiffel-600w-
519799885.jpg [Accessed 11 October]
Image 8 – ‘Tripadvisor Youtube’[Online] Available at: https://www.rankranger.com/www-img/web/docs/docs_1/youtube-tripadvisor-channel.png [Accessed 12
October 2020]
Image 9 – ‘Tripadvisor Youtube’[Online] Available at: https://venngage-wordpress.s3.amazonaws.com/uploads/2018/09/tripadvisor.png [Accessed 12 October 2020
Image 10 – ‘Skyscanner Youtube’ [Online] Available at: https://i.ytimg.com/vi/MLMRFYHyYpo/hqdefault.jpg [Accessed 2 November 2020]
Image 11 – ‘Airbnb Youtube’ [Online] Available at: https://i.ytimg.com/vi/yetFk7QoSck/hqdefault.jpg [Accessed 2 November 2020]
Image 12 – ‘Podcast’ [Online] Available at: https://www.impactbnd.com/hubfs/Podcast-Revenue-Ads-min.jpg [Accessed 2 November 2020]

17. Image 13 – ‘Flyer FM’ [Online] Available at: https://player.fm/en/podcasts/tripadvisor [Accessed 4 November 2020]
Image 14 - ‘Skyscanner Podcast’[Online] Available at: https://www.skyscanner.net/news/top-culture-travel-podcasts [Accessed 4 November 2020]
Image 15 - ‘Skift Podcast’ [Online] Available at: https://podcast.skift.com/wp-content/uploads/2016/12/Stefan-Kaufer-1024x683-1024x580.jpg [Accessed 4
November 2020]
Image 16 – ‘Skyscanner Podcast’ [Online] Available at: https://www.skyscanner.net/news/top-culture-travel-podcasts [Accessed 4 November 2020]