- Video content is important for travelers deciding where to go on holidays, with almost 50% using online video and 65-67% using video for various trip planning and purchasing decisions. - Shoot2Share is a mobile app that makes it easy for users to create and publish videos through guided storyboards and automated editing/publishing to share on social media and YouTube from their phone. - The app is being proposed for use by Turkish Airlines partners like travel bloggers to quickly create video reviews of hotels, restaurants, activities and other travel experiences to help promote destinations.

1. Video is exploding on digital platforms & social media

2. WTM London 2015
Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax
and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding
where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing
decisions – 65% when they are thinking about taking a trip, 67% when choosing a
destination, 67% when looking for ideas for activities, 63% when deciding on
accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about
what companies to book with and find it hard to differentiate between them.

3. Creating and sharing digital video is easy……or so they say!

4. First you need to create a storyboard for your video,
prepare a shot list and then get a film crew together.

5. Once you’ve filmed, you need to do some digital editing -
which can be a bit more complicated than initially thought!

6. Once you’re finished editing, you then need to export your video
in the correct formats to share across social media platforms.

7. There are loads of filming & editing apps
available, but they don’t cover the full process.

8. All a bit too complicated????

9. What if there was a much easier way to create
and share video, using only your smartphone?

10. Shoot2Share
Shoot2Share is a guided video creation, automated editing and publishing app,
which enables users to very easily create videos using pre-formatted storyboards
and to publish directly to a YouTube Channel, share via social media platforms or
via an email link, all from their mobile phone. Shoot2Share offers brands the
opportunity to create their own videos and to capitalise on influencer marketing
and user generated content by making it easy for users to create and share videos.
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11. Proposal
Turkish Airlines mission is to become the preferred leading European air carrier and currently fly to over
170 destinations globally and inspire people to widen their world. As travellers seek video content to
assist them with their travel choices, Shoot2Share will allow travel journalists, travel bloggers,
TripAdvisor contributors, travellers and the Turkish Airline bloggers to create videos quickly and cost
effectively with just their mobile phones. While travelling to a destination for five-day trip, a traveller could
create up to 45 videos covering:
• 2 x airport reviews
• 2 x airline reviews
• 1 x airport arrival video
• 5 x hotel reviews
• 15 x restaurant / meal reviews
• 5 x local drinks reviews
• 10 x activity / shopping / experiences / entertainment reviews
• 3 x travel tips
• 2 x travel tech tips

12. GETTING STARTED
• Download the free app
• Launch the app
• You’re ready to go…..
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14. What do want to film?
Video for Brands
Videos Ads
Video Review

15. What do want to film?
Turkish Airlines
Pam Golding Properties
Taste of Cape Town
Builders Warehouse DIY
Nedbank Money Minute
Design Indaba

16. What do want to film?
Hotel Review
Restaurant Review
Experience Review
Tour Review
Shopping Review
Airport Review
TURKISH AIRLINES

17. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record

18. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected,
deselected or can be locked

19. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged
before or after shooting by
dragging them into a new
position

20. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
When ready, touch
‘Record’ to start

21. Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start

22. Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record

23. After filming the first shot
Discard and reshoot
Save shot
Preview
Trim

24. Trim top and tail of the shot & save
Save after trimming
Preview
Trim top
Trim
tail

25. SHOT #02 - after saving shot #01
Lobby, bar & restaurant
Does the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.

26. SHOT #03
The room
Show us the room you’re in.
Do a pan shot of the room.

27. COMPLETE THE SHOT LIST
SHOT #04
Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05
The view……How about the view, is it any good?
SHOT #06
Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07
Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08
Conclusion…….Share your thoughts about the hotel. What was the service like? Would you
recommend it?

28. FINAL PREVIEW & SUBMIT
Hotel Review

29. AUTOMATED EDIT & ENCODING PROCESS
Introduction
Lobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with
music, together with title slides between each shot and edits it all together.
Hotel Review

30. VIEW & SHARE VIDEO ONCE PUBLISHED
Hotel Review
Hotel Review stanley@platypus.co.za

31. LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to
unlock the channel
• Videos can also be made private and only be made
public after being approved
HOTEL REVIEW

32. TX!
We’re sure you’re super keen to get started so please give us a
shout and we’ll get you shooting and sharing in no time!
Stanley Edwards
Mobile: 082 458 3356
Email: stanley@platypus.co.za
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