1. Purpose
The productwas made to promote the mad hatters tea party and to make
companies/businesses fund money towards the charity/fundraiser. the video does
well to promote the party as it shows all the different props used in the video such
as the bouncycastle , make-up , balloons, masks costumes , toys etc.also the video
is appealing as the video has lots of children, parents, and teachers talking about
the party. Also the video does a montage to show that there are a lot of things
going on in this party.so in overall the video makes it seem that if these companies
provide money that in favor they will help provide all these accessories and more
for these disabled/handicapped children.
Genre
This video is a promo for the mad hatters tea party.
Content
The video captures a lot of what is going on in this party. from doing wide shots to
get a view of a variety of children doing certain activities and close ups to the kids,
teachers and parents when giving back feedback on how they are liking the
party.the video also shows a variety of transitions to show us around the place of
this party to get a picture of how big and fancy the party looks. the whereabouts of
the place is at Telford, Shropshire golf centre and this is where all the activities
such as hat making, face painting and a bouncy castle etc. take place. there is
scripted voice over dialogue explaining everything about the whereabouts of the
party and the fundraiser itself.
Format
5 mins
Video
Meaning
The productis conveying that if these business/companies donate they will help
provide happiness for these children. Most of these kids have been through a tough
time living life disabled/handicapped so with business/companies helping
providing money to this charity they will do a morale thing in society eyes and also
they will be helping these kids have a have a fun time in this party.
Target Audience
Socio-economic grouping – B, C2, C1, D
Primary audience- business people
