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1. Helping parents to guide their children in education choices
Media Kit
2016
Parents’ Guide® Asia (www.parentsguide.asia) serves as a valuable resource for parents, providing them with advice
and information they need to choose the right institution, scholarships and programmes for their child. The website is
useful also for parents who wish to embark on their own continuing education journey.
Build strong awareness about your brand and services
by showcasing your organisation profile and star students/
notable alumni on our website. The information can be updated
dynamically to reflect changes in fees, schedules, deadlines, etc.
Promote your upcoming events and activities in our “Events,
News & Updates” section
Stream corporate videos (parents’ testimonials, student
interviews, campus tours, etc.) from your profile page to enhance
the stickiness of your content.
Showcase your organisation profile in the Parents’ Guide®
Directory, to be published in April and October every year. The
Directory will be available for unlimited downloads online,
giving you double the exposure with the same ad spend.
Share your insights into education and parenting issues
withour members and visitors. Contributed articles featured on
the Web and in the print edition will be given the appropriate
credit mention and a link back.
Reach out to parents and students in our database via our
targeted email blasts
Connect with a growing number of fans on our Facebook Page
Get invited to exclusive Parents’ Guide® Groups to interact
directly with parents. Join the panel of experts to answer
queries from parents regarding education and parenting issues
and build brand equity for your offerings
Participate in “Meet the Parents” sessions for face-to-face
interactions with parents and prospective students
Enjoy economies of scale when your profile is promoted across
our regional websites (phase 2 development)
10 ways yoU caN bENEFit:
why advErtisE?
Our website is structured in such a way because we realise that a typical family nucleus will
have children at different stages of learning and therefore will have different information
needs. By having content that serves the varying needs of a family nucleus, it allows us to
effectively target our audience (without having to pigeonhole a specific type of parents to
reach out to) and stay relevant to them as their children progress to the next learning stage
(all the while maintaining their mindshare).
We believe this approach is better compared with other parents-related web properties
that focus on a narrow niche (e.g. enrichment providers) or attempt to cover everything
under the sun (e.g. from marital sex to restaurant reviews). Our focus is very much on
education, with parenting as an extension of it.
Mailing List : More than
115,000 parents and students
age groups
Below 20 : 6,104
21 to 35 : 48,133
36 to 55 : 59,527
Above 55 : 2,085
Number of children per parent
One : 30,725
Two : 61,324
Three or more : 25,031
EdM open rate : 25.7%
EdM click rate : 8.6%
Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: info@blueoceanmarketing.biz
oUr rEach (as of Dec 2015)
www.parentsguide.asia parentsguidesingapore

2. PackagEs
UNit
PricE
sPEciaL
discoUNt
rENEwaL
PLEasE
tick
sUbtotaL
LOnG-TErM CAMPAiGn
1-year online organisation listing
1 x corporate banner a,d
2 x profiles (students/alumni/parents)
1 x corporate video b
3 x EDM broadcasts c,E
4 x article contributions with credit mention and link back
2 x event highlights in “Events, news & Updates” section
3 x boosted posts on Parents’ Guide® Facebook Page
1-page organisation listing in the Parents’ Guide® Directory: g
4,000 3,000
ShOrT-TErM CAMPAiGn
3-month online organisation listing
1 x corporate banner a
2 x profiles (students/alumni/parents)
1 x corporate video b
1 x EDM broadcast c,E
1 x boosted post on Parents’ Guide® Facebook Page
1,500 1,000
AD hOC CAMPAiGn
12-month online organisation listing only 1,800 1,440
Leaderboard Banner (rotation)a,d,h
DefAulT PAGes lAnDinG PAGe
Duration: 3 months
1,500 1,200
Side MPU Banner (rotation) a,d,h
DefAulT PAGes lAnDinG PAGe
Duration: 3 months
800 640
Top navigation Banner (fixed)
Duration: 3 months
1,000 800
Sponsored Post F
500 n/A
PrinT CAMPAiGn
1-page organisation listing in the Parents’ Guide® Directory: g
2,000 1,600
1-page advertisement in the Parents’ Guide® Directory: g
2,500 2,000
Advertising
OptiOnS
select the section(s) followed by the advertising option(s) you wish to
book by ticking the appropriate boxes.
* All prices are quoted in SGD
higher Education scholarshipscontinuing Education
Enrichment Programmes international/Private schools
APril OcTOber (please choose one)
Grand ToTal SGD
APril OcTOber (please choose one)
APril OcTOber (please choose one)

3. NotEs oN advErtisiNg PackagEs:
A. The Parents’ Guide® Asia website is built with responsive web design (rWD),
so it will automatically adjust to fit the screen resolution of various computing
devices (including tablets). however, leaderboard, MPU and corporate
banners will not be displayed on smaller mobile devices.
B. Selected corporate videos will be shared on the Parents’ Guide® Asia YouTube Channel.
C. Two weeks’ notice is required to avoid conflicting schedules for the EDM blast.
D. new banner designs may be supplied every month for campaigns longer than one month.
E. Artwork in JPEG / PDF / TiFF format with 300dpi resolution, or hTML file with link to all necessary
image files.
F. Sponsored Posts will be featured on the homepage slider for up to one month.
G. The e-version of the Directory will be available for downloads from the Parents’ Guide® Asia
website.
h. Leaderboard and MPU advertising rotates at a 10s interval throughout the site, refreshing every
time the browser moves to a new page. Each banner has a share of voice of up to 25% (up to four
advertisers per banner).
Advertising
specificAtiOns
itEMs sPEciFicatioNs dEvicEs
Corporate Banner 1050 pixels (w) by 318 pixels (h)
Leaderboard Banner 1050 pixels (w) by 318 pixels (h)
Side MPU Banner 240 pixels (w) by 200 pixels (h)
Top navigation Banner 460 pixels (w) by 122 pixels (h)
Sponsored Post Words: 500
images: 640 pixels (w) by 480 pixels (h)
Home Higher Education Continuing Education Scholarships Enrichment Programmes International/Private School Parenting
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Helping parents to guide their children in education choices
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EVENTS,NEWS & UPDATES
LATEST
TOP NAVIGATION BANNER
SIDE MPU BANNER
LEADERBOARD BANNER
Often, past students will contact me to
ask for the clip notes of a "sermon"
concerning writing I used to deliver to
all of my new cohorts. So here,
abbreviated from that ... read more
Higher Education
Guidelines to writing
reports/assignments
The PAssion Children's Football (PACF)
programme is held weekly across 30
Community Sports Clubs (CSCs), for
children aged 5 to 12. It aims to let
children... read more
Enrichment Programmes
PAssion Children's Football
(PACF) Programme
The Lorem Ipsum International School
opened its doors in 1890 and has
always focused on excellence in all
facets of education. We believe that
through years of .. read more
International/Private School
Lorem Ipsum International
School
Often, past students will contact me to
ask for the clip notes of a "sermon"
concerning writing I used to deliver to
all of my new cohorts. So here,
abbreviated from that ... read more
LATEST
Events,News & Updates
ourne est e o eceit
ate 25 2September 2015
Time 25 Sep (10.30am 2pm) 2 2Sep (2pm pm)
enue EsplanadeTheatre Studio
Tickets sualS 22 FamilySpecial S 20 each (with minimum purchase of four
or more tickets)
Web of eceit is a fascinating tale from ourney to the West, where the monk
aster... read more
Helping parents to guide their children in education choices
Higher Education
Guidelines to writing
reports/assignments
The PAssion Children's Football (PACF)
programme is held weekly across 30
Community Sports Clubs (CSCs), for
children aged 5 to 12. It aims to let
children... read more
Enrichment Programmes
PAssion Children's Football
(PACF) Programme
The Canadian International School
(CIS) opened its doors in 1990 and has
always focused on excellence in all
facets of education. We believe that
through years of .. read more
International/Private School
Canadian International
School
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LEADERBOARD BANNER
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read more
SP NS P ST
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Helping parents to guide their children in education choices
LATEST
Events,News & Updates
Often, past students will contact me to ask for the
clip notes of a "sermon" concerning writing I used to
deliver to all of my new cohorts. So here,
abbreviated from that... read more
Higher Education
Guidelines to writing reports/
assignments
Home
Register Login

4. BOOKing
cOnfirMAtiOn
tErMs & coNditioNs:
● invoices will be issued upon receipt of booking confirmation.
● Prices do not include production.
● All accounts must be settled within 14 days of presentation of invoice or before the launch of web campaign /
advertising, whichever comes first.
● no cancellation is accepted after receipt of booking confirmation.
● Web campaign/advertising will not go live until payment is received. Campaign/advertising period will not be
extended if client delays on making payment or submitting materials.
● All advertisement materials are to be submitted in soft copy according to our advertisement specifications.
● We reserve the right to reject any advertisement which may be deemed offensive, obscene, immoral, unethical
or inappropriate.
● Payment can be settled by:
1. Crossed cheque made payable to “Blue Ocean Marketing Services LLP”
2. Bank transfer to DBS Bank Account number: 003-933058-8. Please email acknowledgement advice and/
or reference number together with your invoice number to payment@blueoceanmarketing.biz.
Helping parents to guide their children in education choices
To confirm the booking of your campaign on Parents’ Guide® Asia, please indicate your advertising options on the
previous page, complete and sign the table below and email both pages to stephen@parentsguide.asia. if you have any
queries, please feel free to call stephen Yeo at +65 9824 4682.
coMPaNy dEtaiLs
Company/Organisation :
Name of Contact Person :
Designation :
Date :
Total Campaign Amount : SGD
Signature & Company Stamp
Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: info@blueoceanmarketing.biz