NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project. www.nidmindia.com

1. The Ultimate Guide to
E-Commerce Marketing:
From Clicks to
Conversions
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2. 01
06
02
07
03
08
Importance of E-
Commerce Marketing
Leveraging Social Media
Understanding Your
Audience
Email Marketing
Strategies
Building a User-Friendly
Website
Conversion Rate
Optimization (CRO)
04 05
Optimizing for Search
Enginess
Crafting Compelling
Content
Table of content
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3. IMPORTANCE OF E-COMMERCE
MARKETING
• E-Commerce's exponential growth
• The critical role of effective marketing in
turning clicks into conversions
• Establishing a connection between website
traffic and loyal customer acquisition
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4. Know Your Audience
• Importance of understanding your target
demographic
• Creating buyer personas to tailor marketing
strategies
• Aligning products and messaging with
audience needs and desires
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5. Building a User-Friendly
Website
• The website as a digital storefront
• Design and layout considerations
for optimal user experience
• Strategies for navigation and
seamless interaction
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6. OPTIMIZING FOR SEARCH ENGINES
(SEO)
• Fundamentals of SEO for E-Commerce
• Keyword research and implementation
• Technical SEO tips for improved
website visibility
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7. CRAFTING COMPELLING
CONTENT
• Content's role in attracting and retaining
visitors
• Crafting engaging product descriptions
• Developing a blog strategy to showcase
expertise and engage the audience
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8. • Building a brand presence on major
platforms
• Strategies for content creation and
engagement
• Social media advertising and influencer
partnerships
LEVERAGING SOCIAL
MEDIA
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9. Email Marketing Strategies
• B u i l d i n g a n d n u r t u r i n g a n e m a i l
s u b s c r i b e r l i s t
• C r a f t i n g e f f e c t i v e e m a i l c a m p a i g n s
• I m p l e m e n t i n g a u t o m a t i o n f o r
p e r s o n a l i z e d c u s t o m e r j o u r n e y s
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10. • Understanding the principles of CRO
• A/B testing for website elements
• Creating compelling calls-to-action
and landing pages
Conversion Rate
Optimization (CRO)
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11. ANALYTICS AND
MEASUREMENT
• The importance of data in decision-making
• Key performance indicators (KPIs) for E-
Commerce
• Utilizing analytics tools to track and analyze
user behavior
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12. CASE STUDIES OF NYKAA
• Company Background and Founding
• Product Range Diversity
• Digital-First Strategy
• Private Label Development
• Marketing and Branding Initiatives
• Customer Loyalty Programs
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13. ANALYTICS AND
MEASUREMENT
• The importance of data in decision-making
• Key performance indicators (KPIs) for E-
Commerce
• Utilizing analytics tools to track and analyze
user behavior
www.nidmindia.co
m

14. Thank You
For Watching
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