1. This front cover is of the Empire cinema magazine. Aside from the obvious header at the top
and the buzzwords used like “massive” and “special”, this magazine has been developed with
small specific detail, and does so to attract a certain type of reader, or even viewer.
For example, the use of the pull quote “Bloody Hell!” to attract the readers attention. The term
“Bloody Hell!” is a term that most people associate with Ron Weasley in Harry Potter,
therefore people who are Harry Potter fans will be attracted to this and flip straight to the

2. article (especially since their attention would have originally been pulled in by the picture of
Harry Potter on the front.)
Aside from the theme of Harry Potter, there are also various plugs of other movies on show,
along with some graphic features. This is done so that not only the Harry Potter fans are
engaged with the magazine, but the whole primary audience too. We could suggest that
Empire has gathered quantitive evidence that shows Harry Potter to be the most popular film
at the point the magazine was created.
Furthermore, there is use of buzz words in the phrase “46 movies you need to know about
right now!”. The style this is written in gives the reader a sense of urgency – that these are
THE new movies that you NEED to know about.

3. Vibe is a completely different target audience looking for an entirely different UPB. Eminem is
shown as the central image to the front cover of the magazine and looks relatively menacing.
This is to appeal to the primary audience of rap-hungry adolescents/young men. I would make
an educated guess of the target audience being from about 15-23. Instead of using lots of

4. exciting g buzz words like ‘fantastic’ or ‘special’, Vibe seems to mention more realistic and
down to earth words “valium” and “died” to give the reader juicy pieces of information that
intrigue. A high class celebrity like Eminem is sat next to buzzwords like “Valium” and pull
quotes like “literally almost died” to provoke a sense of worry from the target audience (people
who saw Eminem’s face on the cover.) They could also be classed as teasers, as they
provoke a sense of worry and therefore interest in the reader. In addition to this, small
techniques like the alliteration from “COMES CLEAN” gives the reader a feeling that the
answers in this interview are legitimate and in no way a lie.
We could imagine Vibe being the magazine at the forefront of rap and the one that would
supply the most coverage to the countries rap-loving population.