1. Image
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----------------------------Talk in an informal mode of
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-------------Try and be a mixture of informing, funny,
---------------and interesting----------------------------
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Image
Image
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Break the text up so that---------------------------------
it seems less boring---------------------------------------
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-------Engage the reader
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BODY COPY
BODY COPY
BODY COPY
2. Interesting catchy title for the double page spread - something that will
provoke the reader to continue (question the reader in the title?)
Big Picture covering the whole side of one page
Possibly another pull quote or two.
By-line by the author
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