Assignment

1. The masthead on this magazine has been placed towards the
top left of the magazine. This is because typically the audience
looks from the top left to the bottom right this is called a z
line, this is when people read a magazine, webpage etc. they
typically look left to right and top to bottom. This is why
magazines tend to have the most important information
within the z line so that people can see the best information.
The mast head (XXI) is highlighted In a bold white text it also
has a red background surrounding the text this makes the
masthead stand out more and with it being in bold it makes
the it stand out to the audience more. White Is also a gender
neutral color which suggests that the magazine is directed
towards a male audience as well as a female audience
The dominant image is a image of the rapper Juice WRLD
otherwise known as (Jared A. Higgins) the image is a mid-shot
of him looking towards the camera from a side angle. The
image of him is shot in high key lighting this is shown by the
light which you can see reflecting on the back of his coat this
suggests quite a upbeat/happy mood. This suggests that the
audience will become happy if they read this magazine, Juice
WRLD is also somebody who Is positive and tries to create
happiness within his music. The image of Juice WRLD is
appealing to the target audience (hip hop enthusiasts) as Juice
WRLD is quite a big influence in modern day rap/hiphop and is
somebody which is looked up to from young teens and also a
majority of adults.
The sub head “Hip-Hops new heroes” is placed under the the
dominant image this has a white background with black text
this is used because black stands out against white suggesting
that the “new artists” will stand out from the rest this draws in
the target audience because they will want to read about the
new artists. Each word also uses a different font which could
suggest each artist is different to another and “Heroes” is in
bold text this stands out from other fonts which again tries to
entice the target audience to buy the magazine.
The subline is a list of upcoming hip hop artists this would
entice hip hop fans to buy the magazine because they
would want to read about the new hip hop stars on the rise.
The reader can also read unreleased news about upcoming
projects which these artists may have in the making
The pull quote is a quote from Juice WRLD the quote “I
wanna change the world” this is a line out of one of recent
songs (Legends) which is dedicated to rappers (lil peep
and XXXTENTACION) who were successful artists before
there deaths. This entices the target audience because
they will want to read and understand the meaning behind
the quote. Just above the quote It has Juice WRLD in a
large text this Is because juice WRLD is the face of the
dominant image this entices the target audience as some
people may recognize the name and want to buy the
magazine.
The 2nd pull quote is a quote from LIL BABY ”I feel like its
already written” this is a reference to his future in the hip hop
scene this is wrote in white text in the top right corner of the
magazine this could be because white is a color which usually
stands out
The main purpose of this magazine is to appeal to as many
fans of hip hop as possible this has done a good job in
appealing to hip hop fans by using big artists at this current
time. The magazine also uses roses as the background this
suggests that the magazine will make you happier if you read it
the roses could’ve also been used because one or juice WRLD’s
new tracks is named roses. The magazine also uses bright
colors such as red , blue and white which give a happy/upbeat
feeling which will attract a wider audience.
Digital

2. Digital
The subhead “How High?” has two meanings,
the word High could suggest he is high on
cannabis which it’s a well known fact the Wiz
Khalifa smokes cannabis as he is seen smoking
“Joints” in quite a lot of his music videos the
word high could also play of as being how high
he is in the music industry as he has earned
multiple achievements within the music industry.
This suggests that we will understand the actual
meaning by ”high” when we continue to read the
article
The article uses a yellow drop cap this is used to draw the
readers attention and to stand out from the rest of the text. As
when the reader reads through the article their attention will
instantly be drawn to the drop cap this is because the drop cap
is in yellow text which stands out from the black text which is
used in the rest of the article
The by line is used to let the audience know
how wrote the article this is important for two
reasons as the audience could use this to find
other articles written by that specific author. It
is also important for the author as they could
use this to build up a portfolio
The title of the article is “WK” which stands for wiz Khalifa
this is used to make the title shorter, bolder and also make
it look more snappy it also means that there is more room
on the page than had they used his real name. Wiz Khalifa is
also known world wide especially after his song “See you
again” in dedication to the late Paul Walker. The article also
uses a picture of him meaning that the audience will
recognise him via the picture. The title “WK” is also wrote in
two different colours with the W being wrote in black and K
being wrote in yellow. This could be a suggestion to one of
his biggest hits “Black and yellow” starring Snoop Dog.
The dominant image is a image of
American rapper Wiz Khalifa
otherwise known as Cameron
Jibril Thomaz. who was one of the
leading hip hop artists in his prime
in 2015. The image also shows
smoke coming out of his mouth
this suggests the use of cannabis
which is something that he is
known for as in a lot of his videos
you can see him smoking. The
black background could suggest
that the magazine is for males and
females however it mainly applies
to a male audience this is because
the majority of the hip hop
audience is male’s. This image is a
close up mid shot which is shot in
high key lighting which could
suggest happiness which could
entice the reader to purchase the
magazine. The image also shows
smoke coming out of his mouth
this could have been used to
attract the hip hop audience as a
lot of known artists in the hip hop
industry openly smoke cannabis
and wiz khalifa is also a well
known advocate for the
legalisation of cannabis in the us.
Khalifa’s facial expression portrays
him as being quite laid back this
could be used to portray hip hop
artists as being laid back aswell.
The use of the smoke could also
suggest to the audience that the
article is going to be about
cannabis which wiz is open about.
This article has been structured so that the text is at the
bottom of right page. The text has been organised into
two separate paragraphs besides each other this make
the article look neat and tidy rather than messy with
text scattered all over the page which some magazines
do. This also makes the reader be able to understand
what the article is about easier.

3. The masthead of this magazine is (XXI) this is in a large
white font which has a red background around the text.
The red background makes the white text stand out which
makes it easier for the reader to notice this when to look
at the magazine. This masthead is located at the top left
of the page this is done as stereotypically the audience
skim read front covers of magazines from the top left to
the bottom right this Is called a z line This is also why the
majority of company’s include the main information about
the magazines within the z line. the 2 colours used in the
masthead are considered to be gender neutral this
suggests that the magazine is aimed towards both male
and female it also could suggest that both genders enjoy
hip hop music
The dominant image is of rapper Tupac Amaru Shakur this
image is shot In greyscale this is used to suggest a element of
realism this could be because Tupac was somebody who
used to speak what was on his mind and he used to rap about
topics which we usually not spoke about. The greyscale also
suggests a sense of history which could be used to show that
Tupac will be somebody who will be remembered in history.
The lighting also could suggest how Tupac is a legend of his
time and is somebody who is well respected. The image of
Tupac takes up the majority of the page and also overlaps
the masthead which could suggest that Tupac is the main
sell of the magazine rather than the actual title, the size of
the image also could suggest how big Tupac was in the
music/hip hop industry as he is somebody who many people
look up to due to the fact that he used to speak his mind
rather than hold back. The image draws the readers
attention through the use of Tupac because a lot of people
people look up to him this is something which (XXL)
magazines do a lot as the find somebody who people look up
to for example in some magazines they use Juice WRLD who
is a modern day rap artist. The XXL produces find artists who
the majority of the audience may be able to relate with in
one way or another. The image also shows him looking
directly into the camera this could draw the readers
attention as it could make them feel like he is there.
This magazine uses taglines of people who are featured in the
exclusive interview which his magazine provides this helps to
sell the magazine as a lot of people who are fans of Tupac will
want to see a interview with his family and close friends this
also is used to make to make the XXL magazines stand out as
it shows that they can get exclusive interviews unlike other
magazines which can not. This is also placed towards the
bottom right of the magazine this is because of the z line
where the audience typically read from the top left to bottom
right which is the reason why important information is usually
placed within the z line. The text is also in white writing with a
black border around it this is something which XXL use a lot as
white stands out from black which could suggest that this
brand stands out from a lot of other brands
This magazine uses a sell line “Special Tribute Free” is
used to help sell the magazine because it sows if you
purchase this magazine then you will receive a special
Tupac tribute for free this is something which most
magazines don’t offer which will create a wider
audience for the XXL brand as they offer something
which a lot of other brands don’t
The subline “R.I.P TUPAC SHAKUR” and “2PAC BACK”
is used to attract people to the magazine because it
has been 15 years since his death meaning that people
will want to read about Tupac's memorial. This has
also been wrote in large black text in the middle right
of the screen this is to draw the readers attention and
the large text suggests that it is a important part of the
magazine .
This magazine consists of 3 colours red , black and white this is a change from other
XXL magazines which usually use a range of bright colours to create a happy effect
to the audience. These colours could have been used to create a historic feeling to
the audience.
Print

4. The dominant image on this article is a mid/long shot of the rapper Eminem this is shot in high key lighting which makes the image
brighter and creates an optimistic/upbeat reaction. This image shows Eminem wiping down a knife which has some blood on it whilst
he is shown to have blood on a white apron and on his face and arms. This entices the audience because they will question why he
has blood all over him and they will be interested and want to read what the article is about. The article has structure this to make it
one of the first things which the reader will recognise due to the majority of readers typically reading from the top left to bottom
right. The Vibe magazine has used Eminem because he has a very big name within the hip hop industry and is a figure who a lot of
people recognise whether or not if they are fans of hip hop. The dominant image which shows Eminem holding the knife covered in
blood suggests death this links back to the article as it is based around when Eminem nearly died
This article uses a pull quote which is located in
the top left of the article meaning that it will be
one of the first things that the reader will see
when they look at the article. The typography
appears in quite a clean looking font which is
easy for the readers to understand. The
typography is also enlarged which makes the
quote stand out to the audience. The pull quote
“I ALMOST DIED AND I STILL WENT BACK TO
USING” Is based on Eminem’s drug overdose
which he suffered after taking a number of
different drugs towards the end of 2007
In the bottom right corner of the article it has “EMINEM” with
the E being placed backwards and being highlighted in red.
This has been purposely been positioned here because of the z
line meaning that this will be something which the audience
will see after they see the image of Eminem meaning that if
the reader does not recognise him from the picture then his
name is just to the right of that. The typography stands out
due to the size and also the font which is different to the
standard fonts used in magazines
The simplicity of this article will draw the readers attention due
to the fact that the text Is separated into 3 separate columns with
1 positioned to the left of the dominant image and the other 2
being on the right side of the image this makes this magazine
unique because the article has been split it could also suggest
that the first paragraph is based on Eminem’s life before his
overdose and the the next to paragraphs are about what
happened after the overdose this is in contrast with the pull
quote being positioned directly above the first paragraph. This
also entices the reader because the layout of the article Is easy
for the reader to understand unlike some articles which make it
difficult for the readers to understand.
This article uses the colours red , black and white. The red and black create contrast with the white
background due to black and white being completely opposite. These colours also keep the article
plain and simple rather than having a huge range of different colours and background images. The
colour red is used within this magazine as it has connotations with death this links back to the pull
quote “I ALMOST DIED”

5. Opportunity's and Limitations – Digital and print magazines
The pro’s which come with digital magazines is that they can be shared around between friends easily as you can just copy and paste a link and
send it to your family , friends or colleagues.This makes digital magazines more intractable than print magazines as print requires you to actually
go to a store and buy a copy of the magazine where digital doesn't’t. However print magazines means that the reader can actually read the
magazine freely without being bombarded by advertisements from the websites in which you get the magazine from.
Other Pro’s with digital magazines could include how website can give advertise magazines in which you are actually interested in as on websites
after you read a magazine it usually pops up asking if you enjoyed that magazine this means that the website can advertise magazine to you based
on the topics you enjoy. However this doesn't’t really happen with print magazines as it can specifically target topics which you enjoy. Digital
magazines also appeal to wider audience the print as pretty much anybody can access digital magazines as the majority of people in modern day
society own mobile phones, computer and laptops etc. meaning that as long as you have internet you can access digital magazines.The majority of
people would also rather use digital as they can not be ruined where as print magazines can be ruined if ripped accidently or has water spilt on it.
Digital magazine however still have cons as you have to use mobile data when you are reading the magazines out of your home meaning that if
you don’t have a lot of data then you are more than likely going to use up all of your data preety quickly. Digital magazines also creates less jobs as
print magazines require somebody to write the magazines up and also somebody to print the magazines out this means that less jobs are required.
Some cons of print magazines would be that sometimes stores might not sell the magazine which you want meaning that you may have to buy a
copy from websites like amazon etc. meaning that it will more than likely cost more as you will have to pay postage fees etc. where as this problem
doesn't’t arise with digital magazines as you read them from your phone rather than reading them from a paper magazine. Print magazines can
also be easily forgot about as usually once you read it you usually put it in a drawer somewhere which means that they are easily forgot about
where as with digital magazines once you read the magazine it usually remains on a already bought page on the website meaning that you can
read back at the old magazines at any point in time
Pro’s with print magazines are that as long as you have around 5 pound spare you can go along to a shop and buy a magazine where as digital
requires constant internet connection meaning if your internet is down in your home for whatever reason then you can not view digital magazines
also print magazines are also useful for people who do not have a whole lot of mobile data and who use public transport to work
Anouther pro with print is that you are more likely going to remember what certain parts are about because it is in first hand where as with digital
ads sometimes pop up which can throw of your attention to the magazine

6. Opportunity's and Limitations – Digital and print magazines (Part 2)
Overall I think that both types of magazines have opportunities and limitations due to the fact that the audience
may not all have access to the technology to buy digital magazines I believe that print magazines have an edge
on digital as of the moment due to the fact that anybody can get them from nearly everywhere which is more
suitable for quite a lot of people and especially for older people who may not understand the modern
technology where as digital magazines are aimed towards more of a younger audience for example teenagers
and younger adults where print is usually bought by older people.Which means that depending on the average
age of the target audience depends which magazine will be more popular

7. TechnicalConsiderations
technical considerations of print magazines: the size of the magazines are usually in a4.You also need to consider what size and style of fonts will be used in the
magazine as usually magazine use quite a clean and simple fond making it easy for the readers to understand the size of the text is usually rather small allowing more
information to be wrote. Print magazine also usually use the rgb color mode. Print magazines also use bleed lines to ensure that all of the text stays on the pageThey
also use gutter lines which separate the columns making it easier for the reader to navigate through the text.You also need to take into consideration how the reader
will navigate through the magazine most magazines use content pages which highlight what information is going to be on what page making it easier for the reader
to find what they want to read.You also need to take into consideration how the article is laid out as the readers of print magazines will be flipping through pages
rather than scrolling down a page meaning that you need to balance out the content on each page.The main consideration with print magazines is where the readers
will be able to purchase the magazine from as most print magazines are available from supermarkets local shops etc.
Technical considerations of digital magazines: With digital magazines you need to take the fact that not all applications fully support digital magazines meaning
that the layout of the magazine could have “Glitches” and not show the layout in which the author would have intended.You also need to take into consider the
fact that not all devices support digital magazines especially with digital magazines being rather new a lot of the older devices may not support digital magazines
which could possibly stop you seeing the magazine full stop or could make some buttons on the device will not fully sync with the magazine which could give the
reader a bad experience and cause frustration.Another consideration which needs to be took into consideration would be the fact that some colors and fonts
don’t fully translate over to digital magazine which could make the magazine look bad and throw the reader of the magazine it could also make the fonts
unreadable.You also must take into consideration how the reader will navigate through the magazine as you don’t want the reader to miss essential/important
information my accidently skipping past a pageYou also need think about how video files or images will be viewed as you want the reader to see images or
videos.You also need to take into consideration weather the reader will constantly have to keep zooming in and out to view certain parts of the magazine as this
can be annoying/ frustrating for the reader.

8. Distribution
The distribution of the magazine is important as they are usually distributed in supermarkets this is
because supermarkets are places where a lot of people go meaning when people are shopping they
may see the magazine and want to buy it they are also sold in newsagents which is useful for people
because newsagents are located near a lot of people this means that it will be easily accessible for a
lot of people regardless of age or gender. Print magazines can also be found in music gigs, festivals,
petrol stations, cinemas and also some magazine/book stores. However, one issue with print
magazine is the fact that the majority of the audience are moving to the digital format.This will lead
to loss of jobs for publishers as the print magazine will more than likely not sell as well as digital
magazines will. However some people prefer print magazines because you can purchase them from
nearly everywhere. And not everybody is able to purchase the technology which is required to view
digital magazines
Digital magazines are usually distributed using sites such as amazon and Barnes and noble which is
convenient to readers because amazon is a site which is visited by millions of people each day which
creates a bigger audience for the magazine. Using sites such as amazon also means that you could
see advertisements of the magazine meaning that people could be interested in the magazine and
purchase it. However some people may not be able to afford the technology to be able to buy digital
magazines. Digital magazines usually have advertisements which pop up when you scroll through
certain webites which is important because it will draw a bigger audience towards the magazine