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Social Media and its Role in College Admissions Decisions
- 1. Part 1 “The Science” How the College Admissions Process Has Moved Beyond GPA and Test Scores.
- 2. Does the traditional college application deliver the data colleges need to make informed business decisions?
- 3. Selectivity, Enrollment, and Matriculation to Graduation Form the Heart of the Economic Engine That Drives Universities. Lower Acceptance Rates Increase Enrollment Yield Increase Matriculation and Graduation Rates Copyright 2018 Social Assurity LLC. All rights reserved
- 4. These Metrics Impact the Way Admissions Decisions Are Made 4 - 6 Year Matriculation = Predictable Revenue Character Fit Increased Yield = Lower Acceptance Rates Early Decision Demonstrated Interest More Applicants = Lower Acceptance Rates Test Optional Holistic
- 5. Social Media Review Impacts Several Phases of the College Admissions Process • Achievements • Service • Activities • Story Initial App Review • Engagement • Algorithms • Fit • Interest Enrollment Yield • Character • Citizenship • Values • Leadership Scholarships and Merit Aid Copyright 2018 Social Assurity LLC. All rights reserved Social Media Helps Students Convey Their Character, Commitment, Creativity, and Credentials to Admissions Officers, Enrollment Managers, and Financial Officers.
- 6. Over 75% of Colleges Monitor Social Media As Part of Their Admissions/Merit Aid Decisions AACRAO July 2017 Does your institution monitor social media at any stage of the admissions decision process? At what stage, or stages, of the admissions decision process do you monitor social media? Copyright 2018 Social Assurity LLC. All rights reserved 78% 22% Yes No 40% 42% 44% 46% 48% 50% 52% 54% Prospect Application Admission Enrollment Percentage
- 7. When asked whether Harvard looks at applicant social media, William R. Fitzsimmons, Harvard’s Dean of Admissions, said: “If someone sends us a link of any kind, it doesn’t have to be from some company or some organization, if it seems relevant to making the best possible case for that person’s admission, we will certainly take a look at it.”
- 8. High Mid Low High Mid High “Traditional Metrics” (Large Public) “Character & Fit” (Elite Public/Private) “Holistic/Test Optional” (Small Private) Initial App Review (Student Invite or Triggered Interest) Enrollment Yield (CRM Algorithmic & Engagement) Scholarships (College Interest) The Likelihood of Social Media Review (Low to High)
- 9. Part 2: “The Art” How Can I Help My Students See Social Media as an Asset?
- 10. Teens Need Their Safe Social Media Space
- 11. Three Essential Rules of “Social” Social Media Anonymity is a Myth All Posts Are Discoverable Posts Never Disappear
- 12. Create Separate Social Media Channels for Future Audiences
- 13. The Three Social Media Review Triggers Social Media Review Interesting Applicant Student Invitation Online Engagement
- 14. Colleges Are Inviting Students to Connect on Social Media
- 15. Christina DeCario Facebook Twitter Instagram LinkedIn College Admissions and Enrollment Officers Are Digital Natives Too
- 16. LET GOOGLE DO THE HEAVY-LIFTING
- 17. Get Their “Digital DNA” Ready for Engagement With A Well Crafted Digital Profile Students Can Effectively Engage Socially
- 18. Learn to Leverage the Persuasive Powers of Facebook
- 19. Even Private Facebook Profiles Tell a Story
- 20. Let Your Students Choose Their Narrative Platforms
- 21. The 6 Elements of Digital Leadership® Digital Leadership® Digital Literacy Optimized Google Presence Digital Portfolio Creation Personal Branding and Reputation Management Social Media Engagement Strategies & Skills Digital Content Alignment