Introduction to increasing Facebook fans and managing the page.

2. Story So Far :
From 446 Likes on page to current 1699
From 16 people talking about it to current 567
From a post in 4 days to almost daily post on fan page
How it was done :
Installing App on page to invite friends
Uploaded pictures of products with links to website
Used FB Sponsored stories and Ads to boost page reach and generate fans
Monitored Best post types and promoted using FB tools to fans
Ran campaign with LP as FB page and website , driving traffic to both
Monitored CTR , changed display pics or Discontinued Ads with CTR < 0.5%

3. Getting engagement :
Promoted blog posts on FB page
Content engagement through insights and information about Indian heritage history
Replying queries and appreciation messages posted by fans
Creating occasion specific custom messages like 15th August
Posting based on time when maximum fans are online
Complementing word posts with pictures when necessary
Insights:
Creating engaging content using trivia, history and less known facts
See what type of content is getting maximum likes, create similar content
Keep changing Ads display and text when CTR starts dropping, if budget is same