Anna Kainer<br />International Marketing Manager<br />SEOWEB-Facebook<br />
Real Life Facebook Guide <br />
Agenda <br /><ul><li>Facebook Policies and Guidelines
Facebook Identities
How to create successful Facebook Page
Page Insides and Stats
Post publishing and “buzz”
How to increase the number of fans
Learn from other success
How to set goals and how to measure
Don’t do it at Facebook
Integration </li></li></ul><li>Facebook Policies and Guidelines <br />Do you                 me ? <br />Or how to enter to...
Facebook Policies and Guidelines <br />Facts about Facebook that you should know:<br />Facebook interest is to deliver to ...
Facebook Policies and Guidelines <br />What is interesting content by Facebook ?<br /><ul><li>Interesting content will be ...
Feedback is
The number of likes
The number of comments
The number of “shares”
Any new content delivered first to the focus group ( up to 10% of your page members)
If your content generate some feedback your post will appear to the next focus group
If your content generate more than 50% is will appear at the “Top News”
If your content will generate high feedback precent is will apreal at third party users </li></li></ul><li>Facebook Polici...
Facebook Policies and Guidelines <br />3 of my Friends “likes” my non friend Photo Album <br />
Facebook Policies and Guidelines <br />1 Famous  Friends “likes” my non friend “Shared” Link<br />
Facebook Identity<br />
Facebook Identity<br />
Facebook Identity<br />Facts about Facebook that you should know:<br />Facebook Profiles is for real persons only <br />Fa...
Facebook Identity– Groups <br />
Facebook Identity– Groups <br />
Facebook Identity– Groups <br />
Facebook Identity– Pages <br />
Facebook Identity– Pages <br />
Facebook Identity– Pages VS Groups<br />
How to create successful Facebook Page<br />
How to create successful Facebook Page<br />Rules <br />Page Name <br />Page “Welcome” Tab <br />Page “About” Tab <br />Pa...
How to create successful Facebook Page<br />Page Name <br /><ul><li>Include your name
Include keywords – Use Google keyword tool
Write it in your audience language
Make is short
Make it reasonable
Search Facebook using this keywords </li></li></ul><li>How to create successful Facebook Page<br />
How to create successful Facebook Page<br />
How to create successful Facebook Page<br />Page “Welcome” Tab <br /><ul><li>Explain in a few words about the page
Explain in a few words why should any user “like” your page
 What is the benefits of becoming your “fan”
Make a killer “call to action”</li></ul>Remember that the goal of this tab is to press “like”<br />
How to create successful Facebook Page<br />Page “About” Tab <br /><ul><li>Tell the users about you and you page
Explain in a few words what kind of activity you are going to publish
What should fans can expect from you </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans your...
How to create successful Facebook Page<br />Page “Discussion ” Tab <br /><ul><li>Use it for FAQ
Start a few threads about major subjects
Invite People to contact you there </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans sure t...
How to create successful Facebook Page<br />Page “Contact us ” Tab <br /><ul><li>Add all your contact info
Allow users to submit contact us form
Write about the time to response </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans sure tha...
How to create successful Facebook Page<br />Page Design <br /><ul><li>Should be similar to your site design
Use all you knowledge about websites to your facebok page </li></ul>Remember that the goal of this tab is <br />to make yo...
How to create successful Facebook Page<br />
How to create successful Facebook Page<br />
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Facebook Practice

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How to work with Facebook for your business

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Facebook Practice

  1. 1. Anna Kainer<br />International Marketing Manager<br />SEOWEB-Facebook<br />
  2. 2. Real Life Facebook Guide <br />
  3. 3. Agenda <br /><ul><li>Facebook Policies and Guidelines
  4. 4. Facebook Identities
  5. 5. How to create successful Facebook Page
  6. 6. Page Insides and Stats
  7. 7. Post publishing and “buzz”
  8. 8. How to increase the number of fans
  9. 9. Learn from other success
  10. 10. How to set goals and how to measure
  11. 11. Don’t do it at Facebook
  12. 12. Integration </li></li></ul><li>Facebook Policies and Guidelines <br />Do you me ? <br />Or how to enter to “Top News”<br />
  13. 13. Facebook Policies and Guidelines <br />Facts about Facebook that you should know:<br />Facebook interest is to deliver to you the most interesting content<br />Facebook wish to create a new connections between user and interesting people / brands and groups <br />Facebook fitting against SPAM and fake users <br />
  14. 14. Facebook Policies and Guidelines <br />What is interesting content by Facebook ?<br /><ul><li>Interesting content will be measured by feedback rate
  15. 15. Feedback is
  16. 16. The number of likes
  17. 17. The number of comments
  18. 18. The number of “shares”
  19. 19. Any new content delivered first to the focus group ( up to 10% of your page members)
  20. 20. If your content generate some feedback your post will appear to the next focus group
  21. 21. If your content generate more than 50% is will appear at the “Top News”
  22. 22. If your content will generate high feedback precent is will apreal at third party users </li></li></ul><li>Facebook Policies and Guidelines <br />10 of my Friends “likes” my other Friend Status <br />
  23. 23. Facebook Policies and Guidelines <br />3 of my Friends “likes” my non friend Photo Album <br />
  24. 24. Facebook Policies and Guidelines <br />1 Famous Friends “likes” my non friend “Shared” Link<br />
  25. 25. Facebook Identity<br />
  26. 26. Facebook Identity<br />
  27. 27. Facebook Identity<br />Facts about Facebook that you should know:<br />Facebook Profiles is for real persons only <br />Facebook Groups is for members<br />Facebook Pages is for brands and public figures <br />
  28. 28. Facebook Identity– Groups <br />
  29. 29. Facebook Identity– Groups <br />
  30. 30. Facebook Identity– Groups <br />
  31. 31. Facebook Identity– Pages <br />
  32. 32. Facebook Identity– Pages <br />
  33. 33. Facebook Identity– Pages VS Groups<br />
  34. 34. How to create successful Facebook Page<br />
  35. 35. How to create successful Facebook Page<br />Rules <br />Page Name <br />Page “Welcome” Tab <br />Page “About” Tab <br />Page “Discussions”<br />Page “Contact Us” Tab<br />Page Design <br />
  36. 36. How to create successful Facebook Page<br />Page Name <br /><ul><li>Include your name
  37. 37. Include keywords – Use Google keyword tool
  38. 38. Write it in your audience language
  39. 39. Make is short
  40. 40. Make it reasonable
  41. 41. Search Facebook using this keywords </li></li></ul><li>How to create successful Facebook Page<br />
  42. 42. How to create successful Facebook Page<br />
  43. 43. How to create successful Facebook Page<br />Page “Welcome” Tab <br /><ul><li>Explain in a few words about the page
  44. 44. Explain in a few words why should any user “like” your page
  45. 45. What is the benefits of becoming your “fan”
  46. 46. Make a killer “call to action”</li></ul>Remember that the goal of this tab is to press “like”<br />
  47. 47. How to create successful Facebook Page<br />Page “About” Tab <br /><ul><li>Tell the users about you and you page
  48. 48. Explain in a few words what kind of activity you are going to publish
  49. 49. What should fans can expect from you </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans your customers <br />
  50. 50. How to create successful Facebook Page<br />Page “Discussion ” Tab <br /><ul><li>Use it for FAQ
  51. 51. Start a few threads about major subjects
  52. 52. Invite People to contact you there </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans sure that you are there <br />
  53. 53. How to create successful Facebook Page<br />Page “Contact us ” Tab <br /><ul><li>Add all your contact info
  54. 54. Allow users to submit contact us form
  55. 55. Write about the time to response </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans sure that you are there <br />
  56. 56. How to create successful Facebook Page<br />Page Design <br /><ul><li>Should be similar to your site design
  57. 57. Use all you knowledge about websites to your facebok page </li></ul>Remember that the goal of this tab is <br />to make your Facebook fans sure that you are there <br />
  58. 58. How to create successful Facebook Page<br />
  59. 59. How to create successful Facebook Page<br />
  60. 60. How to create successful Facebook Page<br />
  61. 61. Page Insides and Stats <br />
  62. 62. Page Insides and Stats<br />
  63. 63. Page Insides and Stats<br />
  64. 64. Post publishing and “buzz”<br />
  65. 65. Post publishing and “buzz”<br />Rules <br />1-3 posts every day <br />Post facts and knowledge <br />Invite people to start discussion “what do you think about”..<br />Share your news and updates “ we have a new office” “Happy birthday to Yonir”<br />“like” your post <br />Invite friends and colleagues to respond <br />“Share” post on your wall <br />“tag” friends <br />
  66. 66. Post publishing and “buzz”<br />
  67. 67. Post publishing and “buzz”<br />
  68. 68. Post publishing and “buzz”<br />
  69. 69. How to increase the number of fans<br />
  70. 70. How to increase the number of fans<br />Rules <br />Suggest you page to friends <br />Promote your page at other groups and pages at Facebook <br /><ul><li>Create and Manage a list of relevant pages and groups
  71. 71. Contact active users and offer them some reword for posting about your brand </li></ul>Invite your customers to become your fan <br />Suggest unique deals and offers for your fans <br />Create events <br />Ask fans to invite their friends to become a fan <br />Set a goals with your fans –( if we will reach 1000 fans 20% discount coupon will be posted) <br />Create polls “do your cat love you friends?” <br />Ask fans to create you next product or name for your product<br />Think think think  <br />
  72. 72. Learn from other success <br />
  73. 73. Learn from other success<br />Rules <br />Find 10 best pages in your niche<br />Follow they activity and get “inspired” <br />Use the same applications <br />Contact they most active users and ask to promote your product <br />
  74. 74. Learn from other success<br />
  75. 75. Learn from other success<br />
  76. 76. Learn from other success<br />
  77. 77. How to set goals and how to measure <br />
  78. 78. How to set goals and how to measure<br />Rules <br />One goal in a time! Choose from the following <br /><ul><li>Increase traffic to your website
  79. 79. Brand exposure
  80. 80. Increase seals
  81. 81. Build online community </li></ul>Set what is the desired result (according to your goal) <br /><ul><li>Growth in your traffic for X%
  82. 82. Growth in your name mentions and leads
  83. 83. Growth in your sales for X%
  84. 84. The number of your fans in 3 month will be X </li></ul>How can you measure ?<br /><ul><li>Using analytics tools
  85. 85. Using Google Alerts and similar
  86. 86. Using you Facebook Insides </li></li></ul><li>Don’t do it at Facebook <br />
  87. 87. Don’t do at Facebook<br />Rules <br />Don’t over spam the system <br />Don’t post to post – use content that really interesting <br />Don’t spam others groups and pages <br />Don’t tag your friends in photos <br />Don’t tag people that not your fans in posts <br />Don’t create competitions inside Facebook! <br />
  88. 88. Integration<br />
  89. 89. Integration<br />Facebook Badge <br />“Like” box to your site and posts <br />Create alias (smart URL)<br />Connect to Twitter <br />Connect to LinkedIn <br />Connect to YouTube <br />Connect to SlideShare <br />Connect <br />
  90. 90. Integration<br />http://www.facebook.com/badges/<br />
  91. 91. Integration<br />http://developers.facebook.com/docs/reference/plugins/like/<br />
  92. 92. Integration<br />http://www.facebook.com/username/<br />
  93. 93. Integration<br />http://www.facebook.com/twitter/<br />
  94. 94. Integration<br />http://apps.facebook.com/slideshare/slideshows/popular<br />
  95. 95. Integration<br />http://www.involver.com/<br />
  96. 96. Thank You! <br />Anna Kainer<br />Marketing Manager<br />www.annakainer.com<br />Anna Kainer<br />SEOWEB-Facebook<br />

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