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OGX GIP
OUR GROWTH PATH
Christopher Gary
MCVPe OGIP AIESEC in Indonesia
Our Growth Path in oGIP ?
Outgoing GIP
Performance
39
12 8
31
16 15
54
23 21
132
44 42
123
52 47
125
65
56
0
20
40
60
80
100
120
140
RAISE MATCH REALIZE
09/10 10/11 11/12 12/13 13/14 14/15
39
12 8
31
16 15
54
23 21
132
44 42
123
52 47
125
65
56
0
20
40
60
80
100
120
140
RAISE MATCH REALIZE
09/10 10/11 11/12 12/13 13/14 14/15
What happened in the evolution of the
RAISE NUMBERS ?
39
12 8
31
16 15
54
23 21
132
44 42
123
52 47
125
65
56
0
20
40
60
80
100
120
140
RAISE MATCH REALIZE
09/10 10/11 11/12 12/13 13/14 14/15
WHAT
CONCLUSIONS CAN
YOU DO looking at the
RA & MA ?
39
12 8
31
16 15
54
23 21
132
44 42
123
52 47
125
65
56
0
20
40
60
80
100
120
140
RAISE MATCH REALIZE
09/10 10/11 11/12 12/13 13/14 14/15
How do you explain
the GAP Between
MA & RE ?
Good Case Practices
PROMOTION
UNHAS SBY / BDG
Direct approach:
Promotion to friends
or classmates.
Roadshow:
(1) Infosessions/Cafes
Talks
(2) Universities Roadshow
SELECTION
SBY BDG/UGM
Strict Selection:
Focused Promotion (only
to certain specific
faculties) & Strict
evaluation of expectations
not only Skills
Initiative:
Innovation for SRB – FGD
led by psychologs
IR & MATCHING
UI PU
EP Marketeers:
Make our EPs our sellers to
Match more or to Re-Raise
TNs
Proactivity Online & SNS
Facebook Groups
EXPA
NATIONA
L
INITIATIV
ES?
REVERSE
GIP
I.T. MANIA
HAPPY INDIA
Classic MARARESystem
COUNTRY
PARTNERSHI
P
TN
SECURED
FOR
INDONESIA
PROMOTION
BASED ON
TN
RECRUITMEN
T &
SELECTION
BASED ON TN
Classic MARARESystem
COUNTRY
PARTNERSHI
P
TN
SECURED
FOR
INDONESIA
PROMOTION
BASED ON
TN
RECRUITMEN
T &
SELECTION
BASED ON TN
MARAREbased on Sales/CEEDership
MARKET
RESEARCH
COUNTRY
PARTNERSHI
P
PROMOTION
BASED ON
SKILLS &
SUBPROD.
SALES, RA &
MA BASED
ON EPs
I.T. MANIA
MAKING OGIP
GROWING BY
TAPPING IT
MARKET &
AIMING TO
BECOME 1ST
CHOICE
PARTNER FOR
IT TALENT
SUPPLY
GLOBALLY
MARKET
EXPANSION &
REACH OF NEW
MARKETS
THROUGH IT
REBRANDING
INDONESIAN
EPS TO THE
WORLD &
SHOWCASING
QUALITY OF
INDONESIAN
TALENTS
2 3
I.T. MANIA
MAKING OGIP
GROWING BY
TAPPING IT
MARKET &
AIMING TO
BECOME 1ST
CHOICE
PARTNER FOR
IT TALENT
SUPPLY
GLOBALLY
MARKET
EXPANSION &
REACH OF NEW
MARKETS
THROUGH IT
REBRANDING
INDONESIAN
EPS TO THE
WORLD &
SHOWCASING
QUALITY OF
INDONESIAN
TALENTS
3
I.T. MANIA
MAKING OGIP
GROWING BY
TAPPING IT
MARKET &
AIMING TO
BECOME 1ST
CHOICE
PARTNER FOR
IT TALENT
SUPPLY
GLOBALLY
MARKET
EXPANSION &
REACH OF NEW
MARKETS
THROUGH IT
REBRANDING
INDONESIAN
EPS TO THE
WORLD &
SHOWCASING
QUALITY OF
INDONESIAN
TALENTS
HAPPY INDIA
HAPPY INDIA
Ensuring a Fast
Growth for oGIP
HAPPY INDIA
Building
Sustainable
Partnership
Ensuring a Fast
Growth for oGIP
HAPPY INDIA
Building
Sustainable
Partnership
Ensuring a Fast
Growth for oGIP
HOW ?
HAPPY INDIA
Building
Sustainable
Partnership
Rebranding
India’s Image
Ensuring a Fast
Growth for oGIP
HOW ?
What is the
biggest
national
SUB product?
STRENGTHS
DIVERSITY OF THE TALENT POOL
- BACKGROUNDS (MKT, IT, EDUCATION,
ENGINEERING)
- EDUCATION LEVELS (BACHELOR, MASTER)
- GRADUATES & UNDERGRADUATES
UNIVERSITIES WITH HIGH QUALITY IT STUDENTS
- ITB, BINUS, ITS
IR JAPINDO GETTING STRONGER
- 35+ MA HAVE BEEN DONE WITH JAPAN SINCE JULY
1ST.
STRENGTHS & SUPPORT of oGIP
TEachi
ng
MT
(Marke
ting)
IT
1
2
3
15
RE
21
RE
12
RE
HOW DOES
INTERNATIO
NAL
RELATIONS
WORK?
Local partnership
with LCs in India,
Vietnam, and
Japan
Invite CEEDer
from India
(HAPPY INDIA)
National
partnership with
MCs in Taiwan,
Russia, and
Malaysia
Send CEEDer to
Malaysia
IT MANIA
How does our
synergy work?
MARK
ETING
OGX
GIP
IT MANIA MASS PROMOTION
HAPPY INDIA PULL MARKETING
ICD PUSH MARKETING
(in local level)
CO- CREATION BRAND IIP
(INTERNATIONAL INTERNSHIP PROGRAMME)
AND ICD(INTERNATIONAL CAREER DAY)
STRENGTHS
WEAKNESS
OPPORTUNITIE
S
RESPONSES
SYNERGYMODEL :Marketing & oGIP
DifferentiateJobDescbetween
virtualandphysicalmarketing
Goodbrandrefreshmentswith
IIP
Bringhypedueto ICDevents
(manystudentsawarewithIIP)
TrainingforMarketeers
STRENGTHS
WEAKNESS
OPPORTUNITIE
S
RESPONSES
MAIN WEAKNESS
Low engagement and
partnership with
communities
Batch recruitment period
Low synergy in several
LCs
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
COMMUNITY
ENGAGEMENT
ASIA-AFRICA
CONFERENCE
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
COMMUNITY
ENGAGEMENT
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
EMERGING MARKET
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
COMMUNITY
ENGAGEMENT
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
ASEAN OFFICE, DEVELOPPMENT
PROGRAM FOR SEA WITH LOCAL
GOV (UCLG)
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
COMMUNITY
ENGAGEMENT
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
ASEAN OFFICE, DEVELOPPMENT
PROGRAM FOR SEA WITH LOCAL
GOV (UCLG)
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAINOPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
COMMUNITY
ENGAGEMENT
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
ASEAN OFFICE, DEVELOPPMENT
PROGRAM FOR SEA WITH LOCAL
GOV (UCLG)
TAP MORE SPECIFIC MARKET
WHICH HAVE CERTAIN
CAPABILITIES TO MATCH
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
EMERGING MARKET
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
ASEAN OFFICE, DEVELOPPMENT
PROGRAM FOR SEA WITH LOCAL
GOV (UCLG)
REACH OF NEW MARKETS BY
CAPITALIZING ON CEEDERSHIPS,
EP MARKETEERS
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
EFFECTIVENES
S
MAIN OPPORTUNITIES
PPI
ASEAN ECONOMIC
COMMUNITY
EMERGING MARKET
ASIA-AFRICA
CONFERENCE
REACH OF NEW MARKETS BY
CAPITALIZING ON INDONESIAN
ABROAD
ASEAN OFFICE, DEVELOPPMENT
PROGRAM FOR SEA WITH LOCAL
GOV (UCLG)
REACH OF NEW MARKETS BY
CAPITALIZING ON CEEDERSHIPS,
EP MARKETEERS
REACH OF NEW MARKETS BY
CAPITALIZING ON POLITICAL &
ECONOMICAL DECISIONS
(INVESTMENTS IN AFRICA)
STRENGTHS
CHALLENGES
OPPORTUNITIE
S
RESPONSES
CUSTOMERS/ APPLICANTS
Growth & Better Satisfaction
PARTNERS
Better Understanding, EwA
Better Support
Guest speaker in many events
STAKEHOLDERS
What have we learn from 1415?
LinkedIn
works
Work
more with
big
country
partners,
such as
Japan,
India,
Malaysia
Clear
CEEDER
SHIP
understan
ding &
planning
Push
digitalizati
on for
engageme
nt
Physical
marketing
team to be
strictly
educated
Visa flow
and
restriction
understan
ding
EST
Tracking
and
utilization
New SRB
guidelines

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