8. NATIONAL INITIATIVES
1011 1112 1213 1314
OGX, Corp+ Non Corp
National Focus :
Exchange, X+L, MT TN
Raising
Initiatives :
Internship Fair to
Exchange Fair/XF
No restriction for XF
concept
EF almost become
our partner for XF
OGX, Comm
National Focus :
Exchange,
Brand, Corporate
Exchange
No specific
strategy for
oGCDP
OGCDP, Comm
National Focus : Brand,
Talent, Customer Centric
Initiatives :
oGCDP online
recruitment
First Trial of
combining TMP, TLP
and oGCDP
recruitment
oGCDP Focusing in
IR
First Concept of SU
(16 SU created)
OGCDP, Progmar
National focus :
Brand, Quality and
Exchange
First time
evolvement comm
into driving
program (OGX)
Leadership
packaging for
OGCDP (ex :
LEAD for EP)
18. STRENGTH
WEAKNESS
OPPORTUNITY
① Marketing & oGCDP’s role
of organization
② Marketing’s role support
focusing oGCDP operation
③ Some essential work
already done
④ Increasing matching
conversion
⑤ Collaboration space
⑥ Growing in small &
medium entity
RESPOND/RETURN
19. STRENGTH
WEAKNESS
OPPORTUNITY
RESPOND/RETURN
①Need more marketers with
sales skill
②oGCDP’s role in start up
entity
③Readiness of marketing
people to handle promotion
with only design background
④Change management for
timeline in case of oGCDP
operation
⑤Changing in university
timeline toward matching
period
20. STRENGTH
WEAKNESS
OPPORTUNITY
①Expanding market to outside
Java Island
②Strong IR partnership
③Engagement for senior
member
④No sustainability prediction for
the future’s chance
⑤More structure & investment
for expanding market
⑥Digital reach for market
optimization
⑦ASEAN packaging
⑧Ambassadorship mindset
switched to global citizen
RESPOND/RETURN
21. STRENGTH
WEAKNESS
OPPORTUNITY
RESPOND OR
RETURN
① Government & university
support to exposure of the
impacts of the program
② Acknowledgement of
government (to get VISA)
③ Long term: AIESEC visa
④ Awareness of World Citizen
concept
⑤ Giving the members who are
doing OGX operation &
promotion
⑥ High possibility of continuing
collaboration environment
23. MARKET EXPANSION
(INTERNAL MARKET
EXPANSION)
BIG COLLABORATION IR
PARTNER
OGCDP TREATMENT BASED
ON OD MODEL CLUSTER
(EX : OGCDP PROMOTION
HANDLE BY MARKETING)
IR BASED ON OD MODEL
& IR IN LC LEVEL MODEL
PRACTICAL EP EDUCATION IXP IMPLEMENTATION
LEADERSHIP WHILE
EXCHANGE
CUSTOMER EXPERIENCE
MANAGEMENT
