TELO is what you get when “Calm" meets “Pokemon Go” and point it to serve people who do not have any healthy fitness habits. We use audio-AR tech/content that allows users to run with immersive audio stories where they play the lead character having to run away from or towards something/one.

1. JUNE - 2021
Download Now
TELO
We make running fun!

2. ALL WORKING TOWARDS MAKING MORE PEOPLE RUN
AND ADOPT HEALTHY HABITS
FITNESS APP MARKET REVENUE
$298.30 BILLION
BY 2026 WITH A 31.25% CAGR
1
NORTH AMERICA HAD THE LARGEST MARKET SHARE IN 2019, WITH A MARKET VALUATION OF USD 16.82 BILLION;
THE REGIONAL MARKET IS PROJECTED TO RECORD A CAGR OF 28.35% OVER THE FORECAST PERIOD 1

3. But
6 in 10 people
think running/
fi
tness is
boring
TELO solves this…
* internal survey
2

4. “How?” you ask!
Intro Speed Up Alert #1 80% Complete Successful
Speed Up Alert #2
Starts Running Runner Slows Down Runner Slows Down Again Runner Completes 80% Completes Run
🏃
Audio-AR powered by GPS to provide contextual storylines to make running fun!
👆 👆 👆 👆 👆
We fused “Calm” and “Pokemon Go” for runners
Intro Speed Up Alert #1 80% Complete Failed
Speed Up Alert #2
👆 👆 👆 👆 👆
English
Hindi

5. TELO Design
We are not the
fi
rst
ones to do it!

6. Growth
MoM Growth (Average%)
Traction as of 28th June 2021
Downloads: 12,000+ Last 28 days: 3,500+
Last 7 days: 1000+ Last 24hrs: 163
134%

7. TEAM
• Previously Founded and run a voice-
fi
rst social
networking app call the theVOIZapp - 2 years+
• Growing it over 150K+ active users with 38K+ MAUs
and 7.2 WAUs at its peak;
• Sr. Product Manager with over 14+yrs experience -
Freight Tiger, Taskbob, Zee Learn Ltd., SingTel etc.;
• Avid Runner - 9000+KMs run so far in 11 years;
Sidharth Vijayan
Founder
Anant Mani
Advisor/Mentor
• Founder & CEO - Report Bee - 10 years + Successful Exit;
• Report Bee is a big-data technology platform that
enables small and large educational institutions
progress towards better outcomes for their students
using data;
• Head of Technology - Sankhyaa Pvt. Ltd. - 3 years;
• Manager Technology - Cognizant Technologies - 3+ years;

8. ASK
$100K in seed capital
Milestones to be achieved with the investment:
- Reach 100K active runners in 12 months
- Have at least 10 different pockets of tier 01 & 02 cities where active communities are
functional
- Conduct two big running events on the app
- Content in 2-3 additional languages

9. PRODUCT ROADMAP
Period Action
First 3 months Get
fi
tness/running coaches to be the voice of the brand and get their clients also to sign up and use TELO - $
4 - 6 months Integration with
fi
tness IOT devices - Apple Watch, FitBit Smartwatches,
fi
tness bands etc.
6 - 8 months Languages that we intend to create content in - Kannada, Tamil, Gujarati
8 - 12 months
Potential Patent Application for algorithm that ensures highest success rate for users when the app nudges them to
complete the run in the stipulated time
0 - 12 months
Hiring plan (12months) - 3 Engineers (1 React Native - Frontend, 1 React Native - Backend, 1 Systems Architect), 1 UI/UX
Designer, 1 Digital Marketer and 1 Content Writer

10. Value Proposition
• Fitness while having fun and being entertained
• Multi-lingual content
• No geographic limitations, run anywhere you are
• New content can be made available at scale quickly
• Fitness content for runner milestones (WIP):
• Running your
fi
rst 5KM
• Running your
fi
rst 10KM
• Weight Loss

11. Revenue Models
User Subscription
Users can unlock premium packages - coach-led,
weight loss, running their
fi
rst 5KM, 10KM, etc.;
Events:
Brands sponsored running events increasing
footfall to their physical stores (online possibilities
too);

12. How are we different?
Health focussed
Entertainment
Lacks a platform for content
creation
And is limited by their “Zombies”
positioning
1. Language & Genre Agnostic
2. Solve problems - Weight Loss + Distance Runs
3. Creators will be champions from Y02

13. What the experts have to say!
Ms. P. T. Usha
Former 🇮🇳 Indian Olympian 🏃 Runner
Milind Soman
Former 🇮🇳 Athlete, Runner, triathlete
Social Media Presence: 1.6M across fb, twitter and
instagram
Social Media Presence: 430K across fb, twitter and
instagram
TELO is a new and refreshing take on running apps. I am sure a lot
of people will bene
fi
t from its unique audio-stories based
running experiences. TELO has the potential to give beginners
and returning runners the much needed jump-start and
continued motivation to make running a lifelong habit! I wish the
team the very best on their path to success and would love to
work with them, given the right opportunity...
Ms. PT Usha and the USHA academy are a strategic
partner where TELO would work towards raising
awareness of the academy while also trying to raise funds
via various online and of
fl
ine initiatives. Ms. Usha shall also
be present. (most of them being online.) - agreement is
in place! Happy to share details when necessary!
“
”

14. Successful Exits in the space
”

15. Let’s make Running a Good and Fun Habit!
https://teloruns.com
+91 95139 70159
sidharth@teloruns.com
Thank You!

16. 1 - Fitness App Market Revenue USD 298.30 Billion by 2026 with a 31.25% CAGR | Global Fitness Apps Market to
Benefit from COVID-19 Pandemic
Appendix
2 - Internal Survey results