SEO (search engine optimization) involves setting up website content and metadata to improve a site's visibility in organic search results. The document provides examples of metadata like meta titles, descriptions, and keywords that universities and e-commerce sites can use to better optimize their SEO, such as describing the Independent University of Bangladesh as one of the top universities in Bangladesh. It also mentions that page speed and web performance are factors search engines consider in rankings, so sites should focus on efficient use of bandwidth and server resources.

1. SEARCH ENGINE
OPTIMIGATION (SEO)

2. SEO
• Setting up a website and content to show up through online
search results.
• Helps to improve website visibility within the organic search
results, not to be confused with the paid search results.

3. Some List of SEO Tool

4. UNIVERSITY SEO
Meta Data:
<meta name="keywords" content=
"Bangladesh Universities, Independent
University, Bangladesh, Courses, Study
Bangladesh, Best University, Top
Universities, Bangladesh University" />

5. Meta Title
<title>Independent University, Bangladesh(IUB) - one of the top
universities in Bangladesh</title>
Meta Description
<meta name="description" content="Independent University,
Bangladesh; Innovation IUB is amongst Bangladesh Highest Rated
Private Universities." />

6. •<metaname="description" content="Independent University, Bangladesh; Innovation IUB is amongst Bangladesh Highest Rated Private Universities." />
•E-COMMERCE SEO
Meta Data
<data>Smart Shopping, online shopping, online best
cosmetics, online face powder, online women’s product,
online body shop, best online shop in Bangladesh &
more </data>
Meta Title
<title>Smart Shopping: Online Shopping,
women’s cosmetics, lip gloss, foundation,
lipstick</title>

7. •<metaname="description" content="Independent University, Bangladesh; Innovation IUB is amongst Bangladesh Highest Rated Private Universities." />
•E-COMMERCE SEO
Meta Description
<meta name="description" content=" Buy discounted Cosmetics
and Beauty Products Online in Bangladesh like eye shadow, eye
makeup, nail polish, face makeup and many more, Buy name brand
cosmetics from Bangladesh's largest cosmetics shop" />

8. Weights page
speed in
rankings.
Web Performance
Approach
performance
as a feature in
the website
Economic use
of bandwidth
and server
resources.

9. THANK YOU
EVERYONE