SEO strategies for page ranking and traffic growth

Page Ranking through SEO
Indus Business Academy
For Academic purpose only Page 1
Dissertation Research Project
On
“Page Ranking through SEO”
Submitted in the partial fulfillment of the requirements
of
Post Graduate Diploma in Management
At
Under the guidance of
Dr. M.S Ramachandra
Mentor
Indus Business Academy,
Bangalore - 560062
Submitted By
Ch. Rakesh Kumar Patro
FPB1214/029

Dean's Certificate
This is to certify that Mr.Ch. Rakesh Kumar Patro is a bona fide student of Indus
Business Academy, Bangalore and is presently pursuing his Post Graduate
Diploma in Management.
He has submitted his Dissertation Research Project, “Page Ranking through SEO”
in partial fulfillment of the requirement for the Summer Internship Project during Post
Graduate Program in Management.
To the best of my knowledge this report has not been previously submitted as part of
any other degree or diploma of any other business school or university.
Dr. Subhash Sharma (Dean)
Lakshmipura, Thataguni
Post, Kanakapura Main
Road, Bangalore-560062

Mentor's Certificate
This is to certify that Mr.Ch. Rakesh Kumar Patro is a bona fide student of Indus
Business Academy, Bangalore and is presently pursuing his Post Graduate
Diploma in Management.
He has submitted his Dissertation Research Project titled, “Page Ranking through
SEO” in partial fulfillment of the requirement for the Summer Internship Project
during Post Graduate Program in Management.
To the best of my knowledge this report has not been previously submitted as part of
any other degree or diploma of any other business school or university.
Dr. M.S Ramachandra
Lakshmipura, Thataguni Post,
Kanakapura Main Road,
Bangalore-560062

Acknowledgement
Any accomplishment requires the efforts of many people and this is no different. I
have been fortunate enough to get the help and guidance of many people. It is my
pleasure to acknowledge them, though it is still inadequate appreciation for their
contribution.
I would also like thanks to Marketing Manager – Mr. Jatin Oberai for their support
& guidance. I was able to understand my deliverables clearly, and execute them to the
best of my ability. He closely watched my progress, giving me direction when I
faltered and encouragement when I needed to experiment with ideas.
I would also like to thank our CEO, Mr. Manish Jain, and Dean, Dr. Subhash Sharma
Indus business Academy, Bangalore for being so encouraging and helpful throughout
my Dissertation research Project on “Page Ranking through SEO”. I am grateful
to all for their constant support and encouragement throughout my stint fitness one.
I express sincere thanks to Mr. Dr. M.S Ramachandra, my mentor at IBA who's
insightful continuous guidance, support and encouragement inspired me in my venture.
I express my gratitude and thanks to all the people who have helped me in writing
my Dissertation Research Project.

Declaration
I, Ch. Rakesh Kumar Patro, the undersigned, a student of Indus Business
Academy, Bangalore, declare that this Dissertation Research Project titled “Page
Ranking through SEO” submitted in partial fulfillment of the requirement for the
Summer Internship Project during the Post Graduate Diploma in Management at
Indus Business Academy, Bangalore.
This is my original work and has not been previously submitted as a part of any
another degree or diploma of any another Business school or University.
The findings and conclusions of this report are based on my personal study and
Experience, during the tenure of my Summer Internship Project. Also the templates
used are acknowledged in this report are for academic purpose only.
Ch. Rakesh Kumar Patro
FPB1214/029
Batch - 2012-14
Bangalore - 560062

Index
Sr.No Contents Page
No
1 Abstract 7
2 Introduction 8
3 Research methodology 9
4 Social Media Landscape 9
5 Literature (SEO) 10
6 Findings and Recommendations 18
7 Conclusion 20
8 Reference 21

Abstract
SEO is need of today’s world, if an organization has no presence on SEO this days it
may hardly able to survive in its business in this competitive era. SEO is that it
increases the visibility, scope acceptance of the site in the internet world.
This dissertation paper gives idea about the SEO and its usage by various types of
business i.e. B2B and B2C also this paper focuses on top ways to increase the traffic
and visibility of a particular company’s website
Apart from this the paper gives the details about type of SEO used for various social
media website in this digital era. A reader can get the idea about why SEO is so
important from others.
There are also some of info graphics’ been used which would help an organization to
get an idea to increase the social sell.
One more new aspect has been introduced about SEO i.e. Search Engine
Optimization which has 3 important aspects to be taken into account and those are
visibility, ranking and traffic. We can conclude that these three aspects of SEO will
drive the future of business in this digital world.

Introduction
Search Engine Optimization
We can define SEO simply as Search Engine Optimization. It is one of the internet
marketing technologies. The search rate for the word SEO is tremendously
increasing these days in every search engines. We can define SEO simply as
Search Engine Optimization. It is one of the internet marketing technologies. Today
SEO is done to different websites by the SEO professionals. The main advantage of
SEO is that it increases the visibility, scope acceptance of the site in the internet
world.
As you all know there are different search engines lively today. Out of these more
than 80% of the traffic is carried by Google, 9% by Yahoo, 2% by Bing and all other
search engines carries remaining web traffic. A website earns its traffic mainly from
search engines. Search engine is the best way to get traffic to our site for free. A
website which is not SEO friendly has no chances to get placed in the first pages of
search engine results. According to different algorithms search engine gives rankings
to websites. First search engine crawls our website and see what is there in our
website. Crawling is done by a piece of software called spider or crawler. After
crawling next step is indexing the contents. Our website should contain fresh content
and it should be descriptive. When people search any keyword through these search
engines, they list out most relevant websites one by one. Here is the important of
SEO. Search Engine Optimization helps search engines find and rank your site
higher than other similar sites.

Research Methodology
Secondary Research:
 Literature Review
 Courses Led by Experts
 Examples and Models
 Blogs
SEO Landscape
https://www.google.co.in/search?q=seo+landscape&biw
SEO
Landscape
2013

https://www.google.co.in/search?q=platform+use+for+SEO+in+2013&source=l
Literature ( SEO)

Tools Use in SEO
Directory Submission
Directory submission is proven to be a wonderful method for gaining quality one-way
incoming back links. Even SEOs (Search Engine Optimizing people) knows how
incoming links play an important role in today's search engine optimization
procedure. Higher the quality of incoming links better your search engine rankings
and internet visibility.
Submitting to directories is the simplest way to get quality incoming links.
According to Wikipedia web directories are the directory on the World Wide Web
same like yellow pages. But please don't consider them as a search engines as they
are not showing web pages on the basis of searched keyword but instead of it they
give the list of the websites by category or sub category. The categorization is based
upon whole website instead of a particular page.
In most simple words directory Submission is a practice of adding your website to
web directories. If you are looking for effective referral traffic for your online business,
then directory submission service is best source of it. Yes, you can rely on directory
submission, as it has been proven the most to gain maximum frequency of
navigation.
In this SEO strategy your business website gets submitted into different popular
online directories. So when the internet user surfs those directories, they will found
your website. There are around 3,000 quality web directories that offer ease of
manual directory submission. In order to get attention online, all you have to do is to
meet up all directory guidelines and submit your website under appropriate title and

category. To do this, you will need to hire SEO professional that can
offereffective directory submission at affordable prices. If you need any help
regarding this, you can contact me back.
Social Bookmarking
Social bookmarking is a method for web users to store, organize, search, and
manage bookmarks of web pages on the Internet with the help of some specific tags
or keywords on sites. This will helps you in accessing bookmarks from any computer
with online access. These bookmarks can either be public or private. If public, your
favorite bookmarks visible for others to view and follow as well, hence the social
networking aspect. Social bookmarking has become a great tool in building web
presence and promoting a business on the Internet.
When you take a page from your site and bookmark it on various sites. It's
important so Google and other search engines will index you web page quickly. Than
whenever somebody enters those keywords, your page will appear faster and you
will get more traffic on your page. Social bookmarking helps Google to decide the
relevance of your site, and if it sees people bookmarking your site it feels it must be
important.
The web pages we bookmarked at social bookmarking sites are considered
as a quality backlink in the eyes of search engines. And we all know that the quality
backlinks help us to increase blog traffic and Google Page Rank. That's why SEO
professionals include Social Bookmarking in their search engine optimization
practices. For this post only this much in the next post I will show how you can learn
social bookmarking very easily.

Blog Commenting
When it comes to Search Engine Optimization (SEO), blog commenting is definitely
the best and safest way to rank your website. The thing to remember is the fact that
even before the introduction of Penguin, utilizing blog comments for link building only
offered value if the blog/website was credible (meaning it contained unique and
quality content) and if it offered true "do-follow" links (versus "no follow" links), since
these are the only links that offer link juice that will get noticed by Google.
What Blog Comments Can Do For You
In SEO, there is no specific formula to succeed. You need a variety, and most
importantly, you need to work with a legit and reliable method. One such method is
Blog Commenting.
The secret to this is networking. With blog commenting, your website will appear to
have more connections and better networking. You will be gaining more exposure
and more link juices coming from various high authority blogs.
SEO and Blog Commenting
SEO has truly evolved through the years. Gone are the days when spamming your
site with automated blog comments, and blasting thousands of backlinks to your site
was enough to rank. Search Engines have become smarter and stricter when it
comes to SEO.
These rules still apply more than ever in order to obtain any SEO benefit, but there's
a handful of new best practices to abide by to avoid making these links work against
you.
Always Choose Relevant Sites
Forget the days of hunting down any and every blog that accepts comments. To
avoid being seen as a link pirate, stick with blogs/websites that are relevant to your

business and industry, if your intention is to build a backlink. For example, your
manufacturing business shouldn't be posting comments on a home cooking blog just
because it gets a boatload of traffic. Besides, as I'll explain further down below, your
comment needs to relevant and helpful to other readers.
Comments should be Thoughtful & Purposeful
As a admin of two Blogs Market-You and Inner Power , I can't tell you how many
times per week we receive bogus, thoughtless and spammy comments from
individuals looking to nab a backlink from us. These comments don't result in
anything since we delete them before they ever appear on our blog page. If you want
to avoid being seen as a spammer and having your comment deleted, be prepared to
add to the conversation with a thoughtful and purposeful comment. This not only
ensures a better chance of having the blog manager post your comment but you then
look credible to others who read the blog, which can sometimes lead to referral traffic
to your own site.
Limit of Your Links
The last but not least important blog commenting best practice is to limit the number
of links you place in your comment. In my opinion you should keep it to one link,
which on most blogs is satisfied when they ask for your URL as you enter your name
and comment. In some cases if you have another valuable blog/article of your own
that could add to the topic of discussion, this would be acceptable to incorporate –
but refrain from throwing in a blatant keyword for your link text. Not only does this
decrease your chances of having your comment approved but could also be flagged
by Google.

At last
Relying on blog comments alone as a link building tactic won't work as well as it used
to pre-Penguin but there's still some value to this approach. Depending on the blog's
credibility and handout of "do-follow" links, you can pick-up some added link juice
that will in return improve your SEO. Follow these guidelines outlined above and
you'll make better use of your time and avoid causing harm to your site's credibility.

Article Submission
Among all the SEO techniques, article submission is often one in every of the
foremost productive. Article submission typically refers to the writing of articles that
area unit relevant to your on-line business so obtaining them supplemental to the
popular article submission directories.
The main purpose behind article submission is to draw in an outsized variety of
holiday makers (and links) to your web site while not acquisition a good value.
Obviously, it's necessary to form positive that the articles you propose to submit area
unit directly connected or relevant to your business.
There are unit numerous advantages of article submission as well as advertising,
promoting and promotion of your business on the planet wide net. 2 of the most
advantages are:
1. Article submissions will must enhance and improve the ranking of your
on-line business in search engines by increasing the amount of backlinks and
PR.
2. Another profit that article submission offers are that of creating the
actual web site owner as associate degree skilled in their business.
By providing valuable detail and knowledge among articles, it builds the trust of
potential customers thereby giving them a reason to go to your web site.

How article body should be?
1. The article body is the area which should be made search engine
friendly. Appropriate keywords should be used in the body of the article.
2. Include more keywords in your article body but do it overwrite: In the
most important thing is while writing article which has to submitted make sure
that there are enough.
3. Keywords and phrases to link the article to your website and to show
up in the search results
Keyword Stuffing is the negative readerexperience:An article, overloaded with
excess keywords is called a keyword stuffed article. This method is completely
outdated and adds no value to rankings today. In particular, Google no longer gives
good rankings to pages employing this technique.
Explain complicated terms in detail: Explanation of technical terms used in the
article is very much important.
Provide new and unique information: People will be definitely looking for new and
unique information. Outdated information will make people ignore your article. Make
sure that you provide the latest and unique information in the article.
Explanation of technical terms used in the article is very much important.
Provide new and unique information: People will be definitely looking for new and
unique information. Outdated information will make people ignore your article. Make
sure that you provide the latest and unique information in the article

Findings/Recommendations
1. Uppercase vs Lowercase URLs
This problem is most common on websites that use .NET. The problem stems from
the fact that the server is configured to respond to URLs with uppercase letters and
not to redirect or rewrite to the lowercase version.
How to solve:
There is a URL rewrite module which can help solve this problem on IIS 7 servers. The
tool has a nice option within the interface that allows you to enforce lowercase URLs. If
you do this, a rule will be added to the web config file which will solve the problem.
2. Multiple versions of the homepage
Again, this is a problem encounter more with .NET websites, but it can happen quite
easily on other platforms. If I start a site audit on a site which I know is .NET, I will
almost immediately go and check if this page exists:
How to solve:

Finding these pages can be a bit tricky as different platforms can generate different
URL structures, so the solution can be a bit of a guessing game. Instead, do a crawl
of your site, export the crawl into a CSV, filter by the META title column, and search
for the homepage title. You'll easily be able to find duplicates of your homepage.
3. Soft 404 errors
This happens more often than you'd expect. A user will not notice anything different,
but search engine crawlers sure do.
A soft 404 is a page that looks like a 404 but returns a HTTP status code 200. In this
instance, the user sees some text along the lines of "Sorry the page you requested
cannot be found." But behind the scenes, a code 200 is telling search engines that
the page is working correctly. This disconnect can cause problems with pages being
crawled and indexed when you do not want them to be.
How to solve:
Fortunately, this is a relatively simply fix for a developer who can set the page to
return a 404 status code instead of a 200. Whilst you're there, you can have some
fun and make a cool 404 page for your user's enjoyment.

Conclusion
From the above findings and search we can conclude some of the points:
Search Engine Optimization is need of today’s world, if an organization has no
presence on social media this days it may hardly able to survive in its business in this
competitive era. It increases the traffic, ranking and visibility of company’s website.
Various tools use by organization to increase their popularity. Mostly widely used
SEO tools are Directory Submission, Social Bookmarking, Blog Commenting
and Article Submission
From report we found that “Directory Submission” is most common and popular tools.
“Social Bookmarking” is most effective tool for increasing page rank and in terms of
customer response “Blog Commenting” and “Article Submission” is more effective.
So I would say in conclusion that proper and wise use of SEO tools can increase the
popularity and web traffic for company’s website, which will automatically have a
positive impact on company’s growth and revenue.

Reference
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&ua
ct=8&ved=0CFQQFjAD&url=http%3A%2F%2Fmoz.com%2Flocal-search-ranking-
http://searchenginewatch.com/article/2291162/SEO-Audit-Findings-4-Hidden-
Technical-Problems-That-Can-Send-Dangerous-Signals-to-Search-Engines
http://www.koozai.com/blog/search-marketing/common-seo-website-issues-fix/
https://www.google.co.in/search?q=seo+landscape&biw
https://www.google.co.in/search?q=platform+use+for+SEO+in+2013&source=l

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