Menna's C.V

1. Ahmed Waheed
E-mail: Ahmed.waheed@arma.com.eg / awaheed.miu@gmail.com
ADDRESS: 462 ELNARGES BUILDINGS,NEW CAIRO, EGYPT
DATE OF BIRTH: 28-8-1992
MOBILE: 01003888835
JOB OBJECTIVE: SEEKING A CHALLENGINGPOSITION IN MARKETINGIN A REPUTABLE
ORGANIZATION WITH CAREER GROWTH POTENTIALS.
WORK EXPERIENCE
Organization: Arma for Soaps
and Detergents (ASD)
From 15 Feb 2014
to date
Organization: Arma for Soaps
and Detergents (ASD)
From 15 December 2013 to 15
Feb 2014
Organization: Arma Group
From 1 September 2013 till 15
December 2013
Job Title: Assistant Brand Manager( Oxi)
 Managing the marketing P's in order to satisfy the growth objectives
of the business and Arma for soaps & detergents , from planning to
execution and analysis.
 Briefing and managing creative agencies to deliver successful
communication (for Oxi , Bahi, & Wafeer). “ Last year campaign of
Oxi”
 Closely monitoring and analyzing sales volumes, market share and
competitive activity and launching the proper promotions and consumer
activities relevant to the market trends.
 Coordinating new product launches through ideation, industrialization/
packaging, launch and post launch analysis.
 Planning and monitoring the roll out of Oxi Confectionery’s digital
presence.
 Managing research agencies to identify the gaps in the detergent market.
Job Title: Assistant Brand Manager (bar soaps)
 Managing the marketing P's in order to satisfy the growth objectives
of the business and Arma for soaps & detergents , from planning to
execution and analysis.
 Briefing and managing BTL agencies (for Dosh, Rivoli, & Joy).
 Closely monitoring and analyzing sales volumes, market share and
competitive activity and launching the proper promotions and consumer
activities relevant to the market trends.
 Coordinating new product launches through ideation, industrialization/
packaging, launch and post launch analysis.
 Managing research agencies to identify the gaps in the soaps market.
Job Title: Sales Representative
 Promoting, marketing, and selling products.
 Arranging appointments to meet new customs.

2. EDUCATION
University: Misr International
University in collaboration with
Heilbronn University Germany
2009-2013
University: Heilbronn Hochschule,
Germany
From 20 Sep 2011 to 15 Feb 2012
 Bachelor’s Degree in Business Administration & International Trade
 Major: Marketing
 GPA: 3.35
 Scholarship
 Major: Marketing
 Eight major courses ( International Marketing, E-Marketing ,
Marketing Research, B2C Marketing , B2B Marketing ,
International Human Resource Management Cases ,
Strategic Management , and German language)
High School
2006-2008
 Grade: 89 %
COURSES
Institution : Top Business
In 2015
University: Nobel Mantrich Institute
in June 2014
 E-Marketing
 Course: Techniques & Competencies for Internationalization
which was run jointly by Arma Co. &
Nobel Mantrich Institute Director “Martin Testa”
SKILLS
LANGUAGES:
 Arabic : Mother Tongue Language
 English : Excellent speaking, writing, and reading
 German : Fair
COMPUTER:
 Acquired the ICDL certificate from Yat Learning Center
 Good at ( Adobe Reader,Adobe Flash, Adobe Dreamweaver, and Photoshop)
 Good researcher and surfer on internet
 Excellent at MS. Office (Word – Excel – Access- Power Point)
ACTIVITIES
Member of handball
team in Aviation
Club
 Played in the Professionals League.

3. INTERESTS AND SKILLS
 Creative and innovative
 Great communication skills
 Presentation skills
 Working flexibly in teams
 Hard worker
HOBBIES
 Handball
 Horse Riding
 Reading