The updated treatment after feedback

1. A2 Music promo
Group 3

2. Summary
• Jay has no money and is in debt to someone
• Jay goes to a shop to rob it and acquire the
funds, however does not know that the son of the
shopkeeper is in the store
• Jay robs the shop and runs off
• The shopkeepers son seeks revenge and hits jay with
the car

3. How it links to the lyrics
• Lyrics consist of 3 verses , highlighting
beginning then middle then end respectively.
• The instrumental is sad and dramatic to help
the lyrics be delivered more effectively.
• The lyrics is in the structure of a narrative so
the video is in cohesion with the lyrics

4. Which music videos inspired us / the
difference
1. Professor green – Upper Clapton dance
2. Nas – One Mic
• Why are music promo is different

5. Cast/props/location
Cast Prop(s) Location(s)
Jay – teenage boy (Lead Black bag (imitates carrying A house (Jay storms
character) a gun) out/wakes up)
Raj - Shopkeeper Car – used for the car Corner shop (robbery)
accident
Shopkeepers son Phone

6. Ethical considerations
• Minorities such as black/Asian teenagers are
at focal point in the music promo
• 2009/10 (England/Wales)The number of
arrests for the White group also decreased
during this period, arrests of Black persons
rose by 5% and arrests of Asian people by
13%.
*http://www.justice.gov.uk/statistics/criminal-justice/race

7. Length of video
• The length of the music video will be
approximately 4 minutes.
• ‘Average length of a YouTube video is 4
minutes and 12 seconds.’
*http://www.sysomos.com/reports/youtube/

8. Audience
• Although the song is set to be universal for all
listeners, we have our main target audience set
• Our main target is audience for the music video is
teenagers and adults between the ages of 16 and
19.
• We have chosen that age as they would be able
to understand the language that will be used in
the lyrics and the narrative of the music video,
and some could relate to it.

9. Channel for broadcast
• Music is the most popular category with 31% of all analysed
videos, followed by Entertainment (15%) and People & Blogs
(11%).
*http://www.sysomos.com/reports/youtube

10. Thank you for listening
Any questions?