SlideShare a Scribd company logo
A2 Music promo
        Group 3
Summary
• A teenage boy, Jay, living with his single mum, has an
  argument with her and storms out. He morally pays
  the consequence when he is struck by a car.
• As part of several flashbacks his life is shown,
  portraying naivety, poverty, as well as drug related
  crime and violence.
• However in the end wakes up in trauma and searches
  for his mum in his empty flat. His mum enters and is
  surprised when he tells her how much he loves her,
  switches on the TV and sits down with her. Footage is
  then shown of a driver drinking excessively and
  speeding in a news report which concludes as the
  report says ‘Luckily no one was hurt’.
How it links to the lyrics
• Lyrics consist of 3 verses , highlighting
  beginning then middle then end respectively.
• The instrumental is sad and dramatic to help
  the lyrics be delivered more effectively.
Which music videos inspired us / the
             difference
1. Professor green – Upper Clapton dance
2. Nas – One Mic




• Why are music promo is different
Cast/props/location
           Cast                          Prop(s)                      Location(s)
 Jay – teenage boy (Lead       Backpack/black bag/spare           A house (Jay storms
         character)            clothes (storms out house             out/wakes up)
                               scene)
Mother – playing with her                                        Corner shop (robbery)
           kid                 Car – used for the car
                               accident

Toddler – playing with her     Some kind of a play             Blocks/estates/flats (thugs
         mother                weapon that Jay will used            beating up Jay)
                               to rob the shop The
                               locations are also simple,
                               the film will be shot in four
                               locations, the location are:

     Mum – Jays mum                                            Park (Jay sitting on bench)

Thugs – Jay’s dealers (three                                    Kitchen (argument with
     people or more)                                                     mum)
Ethical considerations
• Minorities such as black/Asian teenagers are
  at focal point in the music promo

• 2009/10 (England/Wales)The number of
  arrests for the White group also decreased
  during this period, arrests of Black persons
  rose by 5% and arrests of Asian people by
  13%.
           *http://www.justice.gov.uk/statistics/criminal-justice/race
Length of video
• The length of the music video will be
  approximately 4 minute(s) and 50 second(s)

• ‘Average length of a YouTube video is 4
  minutes and 12 seconds.’
                    *http://www.sysomos.com/reports/youtube/
Audience
• Although the song is set to be universal for all
  listeners, we have our main target audience set
• Our main target is audience for the music video is
  teenagers and adults between the ages of 16 and
  35.
• We have chosen that age as they would be able
  to understand the language that will be used in
  the lyrics and the narrative of the music video,
  and some could relate to it.
Channel for broadcast




• Music is the most popular category with 31% of all analyzed
  videos, followed by Entertainment (15%) and People & Blogs
  (11%).
                            *http://www.sysomos.com/reports/youtube
Thank you for listening
          Any questions?

More Related Content

What's hot

Sisnister case study
Sisnister case studySisnister case study
Sisnister case study
collins27023
 
Black swan code and conventions opening
Black swan code and conventions openingBlack swan code and conventions opening
Black swan code and conventions opening
Samantha Timmins
 
Target audience twilight
Target audience twilightTarget audience twilight
Target audience twilight
alanacoulter
 
TV Drama - Sexuality
TV Drama - SexualityTV Drama - Sexuality
TV Drama - Sexuality
Zoe Lorenz
 
Narrative theory ppt
Narrative theory pptNarrative theory ppt
Narrative theory ppt
09leehar
 
Conventions (1)
Conventions (1)Conventions (1)
Conventions (1)
xemmamarshall
 
AS Lesson 3 - misogyny and feminism
AS Lesson 3 -  misogyny and feminismAS Lesson 3 -  misogyny and feminism
AS Lesson 3 - misogyny and feminism
Elle Sullivan
 
'Coming of age' Genre Conventions
'Coming of age' Genre Conventions'Coming of age' Genre Conventions
'Coming of age' Genre Conventions
jackcm
 
Theories
TheoriesTheories
Theories
robertoa2media
 
Research
ResearchResearch
Question 2
Question 2Question 2
Question 2
chloebaileymedia
 
Tvdramasexualityautosaved 140506071646-phpapp01
Tvdramasexualityautosaved 140506071646-phpapp01Tvdramasexualityautosaved 140506071646-phpapp01
Tvdramasexualityautosaved 140506071646-phpapp01
JenniferAnnTrimnell
 
Arturo, Hollie and Georgina's Presentation
Arturo, Hollie and Georgina's PresentationArturo, Hollie and Georgina's Presentation
Arturo, Hollie and Georgina's Presentation
Lea Valley Media
 
Skins Slideshow
Skins SlideshowSkins Slideshow
Skins Slideshow
guest4cd9ba
 
Tvdramasexuality
TvdramasexualityTvdramasexuality
Tvdramasexuality
Naamah Hill
 
All About Channing tatum
All About Channing tatumAll About Channing tatum
All About Channing tatum
Arpit Goyal
 
Subject AND object pronouns
Subject AND object  pronounsSubject AND object  pronouns
Subject AND object pronouns
Jorge meléndez
 
Revised pitch
Revised pitchRevised pitch
Revised pitch
Will Smith
 
TV Drama & Sexuality
TV Drama & SexualityTV Drama & Sexuality
TV Drama & Sexuality
Naamah Hill
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
St Peters RC Comprehensive
 

What's hot (20)

Sisnister case study
Sisnister case studySisnister case study
Sisnister case study
 
Black swan code and conventions opening
Black swan code and conventions openingBlack swan code and conventions opening
Black swan code and conventions opening
 
Target audience twilight
Target audience twilightTarget audience twilight
Target audience twilight
 
TV Drama - Sexuality
TV Drama - SexualityTV Drama - Sexuality
TV Drama - Sexuality
 
Narrative theory ppt
Narrative theory pptNarrative theory ppt
Narrative theory ppt
 
Conventions (1)
Conventions (1)Conventions (1)
Conventions (1)
 
AS Lesson 3 - misogyny and feminism
AS Lesson 3 -  misogyny and feminismAS Lesson 3 -  misogyny and feminism
AS Lesson 3 - misogyny and feminism
 
'Coming of age' Genre Conventions
'Coming of age' Genre Conventions'Coming of age' Genre Conventions
'Coming of age' Genre Conventions
 
Theories
TheoriesTheories
Theories
 
Research
ResearchResearch
Research
 
Question 2
Question 2Question 2
Question 2
 
Tvdramasexualityautosaved 140506071646-phpapp01
Tvdramasexualityautosaved 140506071646-phpapp01Tvdramasexualityautosaved 140506071646-phpapp01
Tvdramasexualityautosaved 140506071646-phpapp01
 
Arturo, Hollie and Georgina's Presentation
Arturo, Hollie and Georgina's PresentationArturo, Hollie and Georgina's Presentation
Arturo, Hollie and Georgina's Presentation
 
Skins Slideshow
Skins SlideshowSkins Slideshow
Skins Slideshow
 
Tvdramasexuality
TvdramasexualityTvdramasexuality
Tvdramasexuality
 
All About Channing tatum
All About Channing tatumAll About Channing tatum
All About Channing tatum
 
Subject AND object pronouns
Subject AND object  pronounsSubject AND object  pronouns
Subject AND object pronouns
 
Revised pitch
Revised pitchRevised pitch
Revised pitch
 
TV Drama & Sexuality
TV Drama & SexualityTV Drama & Sexuality
TV Drama & Sexuality
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 

Similar to A2 Music video promo treatment powerpoint

Updated treatment
Updated treatmentUpdated treatment
Updated treatment
Adz Adverse
 
The disastrous powerpoint
The disastrous powerpointThe disastrous powerpoint
The disastrous powerpoint
Charlotte Revell
 
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
Holly Connell
 
Question 2
Question 2Question 2
Question 2
Angel43218
 
creepykid powerpoint final 2
creepykid powerpoint final 2creepykid powerpoint final 2
creepykid powerpoint final 2
CTVL
 
Skins uk
Skins ukSkins uk
Skins uk
EmmaJaneSixx
 
Extraordinary me
Extraordinary meExtraordinary me
Extraordinary me
lisawaine
 
Quetstion1
Quetstion1Quetstion1
Quetstion1
Rocnprince1
 
CCR 1.pptx
CCR 1.pptxCCR 1.pptx
Research into 'Indie Romance' genre.
Research into 'Indie Romance' genre.Research into 'Indie Romance' genre.
Research into 'Indie Romance' genre.
samsmells
 
Teen drama powrpoint
Teen drama powrpointTeen drama powrpoint
Teen drama powrpoint
sophieottmann123
 
Analysis of when a stranger calls
Analysis of when a stranger callsAnalysis of when a stranger calls
Analysis of when a stranger calls
hurtwoodhousemedia5
 
CCR 1.pptx
CCR 1.pptxCCR 1.pptx
Film opening presentation
Film opening presentationFilm opening presentation
Film opening presentation
eleanor18
 
Theory Meaning pro-forma
Theory Meaning pro-formaTheory Meaning pro-forma
Theory Meaning pro-forma
Emily Whincup
 
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
Bernice Mulenga
 
Opening sequence
Opening sequenceOpening sequence
Opening sequence
Carolle17
 
Pitch presentation 2012
Pitch presentation 2012Pitch presentation 2012
Pitch presentation 2012
Lea Valley Media
 
Halsey now or never analysis.pptx
Halsey now or never analysis.pptxHalsey now or never analysis.pptx
Halsey now or never analysis.pptx
shaziaj
 
Assignment 8
Assignment 8Assignment 8
Assignment 8
Vera Ann
 

Similar to A2 Music video promo treatment powerpoint (20)

Updated treatment
Updated treatmentUpdated treatment
Updated treatment
 
The disastrous powerpoint
The disastrous powerpointThe disastrous powerpoint
The disastrous powerpoint
 
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
The%20 disastrous%20first%20day.pptxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx...
 
Question 2
Question 2Question 2
Question 2
 
creepykid powerpoint final 2
creepykid powerpoint final 2creepykid powerpoint final 2
creepykid powerpoint final 2
 
Skins uk
Skins ukSkins uk
Skins uk
 
Extraordinary me
Extraordinary meExtraordinary me
Extraordinary me
 
Quetstion1
Quetstion1Quetstion1
Quetstion1
 
CCR 1.pptx
CCR 1.pptxCCR 1.pptx
CCR 1.pptx
 
Research into 'Indie Romance' genre.
Research into 'Indie Romance' genre.Research into 'Indie Romance' genre.
Research into 'Indie Romance' genre.
 
Teen drama powrpoint
Teen drama powrpointTeen drama powrpoint
Teen drama powrpoint
 
Analysis of when a stranger calls
Analysis of when a stranger callsAnalysis of when a stranger calls
Analysis of when a stranger calls
 
CCR 1.pptx
CCR 1.pptxCCR 1.pptx
CCR 1.pptx
 
Film opening presentation
Film opening presentationFilm opening presentation
Film opening presentation
 
Theory Meaning pro-forma
Theory Meaning pro-formaTheory Meaning pro-forma
Theory Meaning pro-forma
 
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
 
Opening sequence
Opening sequenceOpening sequence
Opening sequence
 
Pitch presentation 2012
Pitch presentation 2012Pitch presentation 2012
Pitch presentation 2012
 
Halsey now or never analysis.pptx
Halsey now or never analysis.pptxHalsey now or never analysis.pptx
Halsey now or never analysis.pptx
 
Assignment 8
Assignment 8Assignment 8
Assignment 8
 

Recently uploaded

Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
AITIX LLC
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
get joys
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
9u08k0x
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
9u08k0x
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real StoriesAuthenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Steve Greisen
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
kenid14983
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
Xtreame HDTV
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
theastras43
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
catcabrera
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Swing Street Radio
 

Recently uploaded (20)

Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real StoriesAuthenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
 

A2 Music video promo treatment powerpoint

  • 1. A2 Music promo Group 3
  • 2. Summary • A teenage boy, Jay, living with his single mum, has an argument with her and storms out. He morally pays the consequence when he is struck by a car. • As part of several flashbacks his life is shown, portraying naivety, poverty, as well as drug related crime and violence. • However in the end wakes up in trauma and searches for his mum in his empty flat. His mum enters and is surprised when he tells her how much he loves her, switches on the TV and sits down with her. Footage is then shown of a driver drinking excessively and speeding in a news report which concludes as the report says ‘Luckily no one was hurt’.
  • 3. How it links to the lyrics • Lyrics consist of 3 verses , highlighting beginning then middle then end respectively. • The instrumental is sad and dramatic to help the lyrics be delivered more effectively.
  • 4. Which music videos inspired us / the difference 1. Professor green – Upper Clapton dance 2. Nas – One Mic • Why are music promo is different
  • 5. Cast/props/location Cast Prop(s) Location(s) Jay – teenage boy (Lead Backpack/black bag/spare A house (Jay storms character) clothes (storms out house out/wakes up) scene) Mother – playing with her Corner shop (robbery) kid Car – used for the car accident Toddler – playing with her Some kind of a play Blocks/estates/flats (thugs mother weapon that Jay will used beating up Jay) to rob the shop The locations are also simple, the film will be shot in four locations, the location are: Mum – Jays mum Park (Jay sitting on bench) Thugs – Jay’s dealers (three Kitchen (argument with people or more) mum)
  • 6. Ethical considerations • Minorities such as black/Asian teenagers are at focal point in the music promo • 2009/10 (England/Wales)The number of arrests for the White group also decreased during this period, arrests of Black persons rose by 5% and arrests of Asian people by 13%. *http://www.justice.gov.uk/statistics/criminal-justice/race
  • 7. Length of video • The length of the music video will be approximately 4 minute(s) and 50 second(s) • ‘Average length of a YouTube video is 4 minutes and 12 seconds.’ *http://www.sysomos.com/reports/youtube/
  • 8. Audience • Although the song is set to be universal for all listeners, we have our main target audience set • Our main target is audience for the music video is teenagers and adults between the ages of 16 and 35. • We have chosen that age as they would be able to understand the language that will be used in the lyrics and the narrative of the music video, and some could relate to it.
  • 9. Channel for broadcast • Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%). *http://www.sysomos.com/reports/youtube
  • 10. Thank you for listening Any questions?

Editor's Notes

  1. Nearly a quarter of children lived with only one parent last year and nine out of 10 of those households were headed by lone mothers.