A proposed app CUISINE TRACK that would ensure faster delivery of food from restaurants, help analyse the prices of various items in the restaurant and would facilitate booking of tables and meals.

1. CUISINE
TRACK
APP MANAGEMENT
PLAN

2. OUTLINE:-
Executive
summary
Situation
Analysis
Goal
Strategy
Implementation

3. EXECUTIVE
SUMMARY
WHAT IS THE APP BASICALLY ABOUT?

4. QUICKER HOME DELIVERY
OF FOOD ITEMS FROM
RESTAURANTS

5. ONLINE BOOKING OF
TABLES AND SEATS
BEFOREHAND

6. GET NOTIFICATIONS
ABOUT ANY SPECIAL
OFFERS IN ANY
RESTAURANT

7. KNOW THE ITEMS AND
THEIR PRICES IN
DIFFERENT
RESTAURANTS AND
COMPARE THEM

8. ORDER FOOD
SHORTLY BEFORE
REACHING THE
PLACE IN CASE OF
HURRY

11. %age APPS in Play store

12. COMPETITORS
WHICH APPS GIVE IT A COMPETITION?

17. Who will be using it?
1)People frequently going out for lunch
or dinner
2)People who are in a hurry to get their
meals prepared in the restaurant
3)Office going people
4)Young teenagers and children who
go out frequently for parties
5)Families where both the parents are
working specially look for a good
hotel to have food and hence can
compare the rates and prices

19. Short
term
• Maximum number of
downloads and ratings
Mid
term
• Get more users upgraded
to premium version
Long
term
• Spread across several
states

26. Points of parity
Faster access to restaurants.
Easy user interface on their
phone.
Provides category based search
for all items and dishes in the
nearby restaurants.
Faster delivery of items
Enables comparisons of prices
among different restaurants

27. Points of difference
Notification regarding new offers
and specials of the day in the
registered restaurants
Book tables shortly before
reaching the restaurant and order
items beforehand
Any further enquiries and details
regarding any issue

28. The key collaborators of CUISINE TRACK will be
1) free messaging sites
2) nearby hotels and restaurants.

32. 1)
Free registration
2)
Free booking of seats and meals
3)
Free enquiry about any items and
restaurants

33. 1)
Free delivery of food
2)
Notification and sms alert regarding
discounts and offers to premium
customers
3)
Food coupon who use the app to order
food which will be evaluated later

38. DISTRIBUTION
Major distributing channels:-
Google Play store, Social Media, Shopkeepers,
Restaurants, Hotels etc.
Registered Customers

40. This presentation is created by
ADITI SINGH , BIT Sindri during a
marketing internship under Prof.
SAMEER MATHUR , IIM Lucknow.