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2 id mobile leadership program - mobile market

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Presentation from Google Mobile Leadership Program. Google Indonesia

Published in: Technology
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2 id mobile leadership program - mobile market

  1. 1. THE MOBILE MARKET
  2. 2. Malaysia The Mobile Market APAC trendsConsumer Behavior Indonesia
  3. 3. MalaysiaIndonesia APAC Trends
  4. 4. MalaysiaIndonesia The Mobile Market WHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY
  5. 5. APAC is the largest and fastest growing smartphone market in the world, taking more shipments than the rest of the world combined Global smartphone shipments, millions Source: Canalys Annualsmartphoneshipments(M)
  6. 6. Mobile usage is exploding in APAC The average user spends 2.5 hrs/ day on their smartphone APAC countries Average time spent on smartphone/day, minutes Source: Millward Brown
  7. 7. There are over 1.2B people connected to the internet in APAC 1,217 300 299 292 273 234 841 150 232 88 61 107 Worldwide internet users by region Source: eMarketer
  8. 8. Consumers now rely on an increasing amount of information to support & refine decision making throughout the purchase journey Source: TNS Shopper Study Average number of information sources used by consumers Restaurants CPG (health & beauty) Credit cards Travel Insurance Automotive 5.8 7.0 8.6 10.2 11.7 18.2
  9. 9. This is not a distant global possibility but a local, near term opportunity “Smartphones and tablet computers are expected to boost online retail sales in APAC to >$400B a year by 2018” Euromonitor Source: Euromonitor; Channel News Asia X 2.3 (c.20% Y/Y) $186B 2013 2018 $428B
  10. 10. MalaysiaIndonesia Consumer Behavior Indonesia
  11. 11. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  12. 12. Sources: Indonesia Market Research 2014 from UC Web Included in this study 50%smartphone penetration expected by the end of 2015 Mobile Market In Indonesia – The Context
  13. 13. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  14. 14. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  15. 15. Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  16. 16. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  17. 17. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  18. 18. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  19. 19. Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  20. 20. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  21. 21. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  22. 22. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  23. 23. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
  24. 24. Total Weekdays Weekends Meet the New Media Consumer in Indonesia Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

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