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Finder
1.
Executive
Summary
• Finder gives an opportunity to the college
students to find themselves a date.
• It is exclusively made for the college students
where a mutual ‘Like’ would give them a chance
to interact.
DATING
LIKE
Free Features
• 100 swipes per day
• 1 Crush Like per day
• Online Chat
• Swipe within the same city where user’s
college is located
Premium Features
• Unlimited swipes
• 5 or 10 Crush Likes per day
• Swipe outside the city limits of user’s
college depending on the package
chosen by user
• Hide your location and age
• No Ads
2.
Situation
Analysis
Company Overview
Finder is a registered application that helps
college students find a date within the
same or different colleges across the city or
countries.
According to researches, students are shy in
expressing their feelings which are
henceforth curbed by this app which helps
them know about mutual liking.
Market Overview
There are millions of students across the
globe who look forward for casual dating
and relationships while pursuing their
degree.
“Date someone who gives
you the same feeling of when
you see your food coming at
a restaurant.”
Target Customers
College
students
between the
age group of
18-24.
3.
Goal
5 million downloads in one year
The expected subscription for the
premium version is 1%
= 50,000
Expected to become a valued brand
in coming 7-8 years
Cost of Premium
Version
• $1 for 1 month subscription
• $2 for 3 months subscription
• $3 for 6 months subscription
• $5 for 1 year subscription
Total Expected
Revenue
= $2,50,000
4.
Strategy
Collaboration
• The app is very convenient and easy
to use by verifying one of the social
media profiles.
• The enthusiasts or interested ones
can buy the premium version for an
elite experience.
5.
Tactics
The Application is
registered as
profitable since it
provides chances and
opportunities to find
a date for themselves.
Distribution
6.
Implementation
• Sponsors and Partners
can meet at the office.
• All the work and updates
would be managed from
the headquarters.
• All the specializations
would operate from the
headquarters itself.
7.
Control
• Maintaining the database of users
• Encrypting chats for better security
• Coming up with regular updates
• Introduction of new features
Summary
• Execution Summary
• Situational Analysis
• Goal
• Strategy
• Tactics
• Implementation
• Control
This presentation has been made by Sneharth Bhajani,
SVNIT Surat during a Marketing Management Internship
under Prof. Sameer Mathur, IIM Lucknow.

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Finder

  • 3. • Finder gives an opportunity to the college students to find themselves a date. • It is exclusively made for the college students where a mutual ‘Like’ would give them a chance to interact.
  • 6. Free Features • 100 swipes per day • 1 Crush Like per day • Online Chat • Swipe within the same city where user’s college is located
  • 7. Premium Features • Unlimited swipes • 5 or 10 Crush Likes per day • Swipe outside the city limits of user’s college depending on the package chosen by user • Hide your location and age • No Ads
  • 9. Company Overview Finder is a registered application that helps college students find a date within the same or different colleges across the city or countries. According to researches, students are shy in expressing their feelings which are henceforth curbed by this app which helps them know about mutual liking.
  • 10. Market Overview There are millions of students across the globe who look forward for casual dating and relationships while pursuing their degree.
  • 11. “Date someone who gives you the same feeling of when you see your food coming at a restaurant.”
  • 14. 5 million downloads in one year The expected subscription for the premium version is 1% = 50,000 Expected to become a valued brand in coming 7-8 years
  • 15. Cost of Premium Version • $1 for 1 month subscription • $2 for 3 months subscription • $3 for 6 months subscription • $5 for 1 year subscription Total Expected Revenue = $2,50,000
  • 18. • The app is very convenient and easy to use by verifying one of the social media profiles. • The enthusiasts or interested ones can buy the premium version for an elite experience.
  • 20. The Application is registered as profitable since it provides chances and opportunities to find a date for themselves.
  • 23. • Sponsors and Partners can meet at the office. • All the work and updates would be managed from the headquarters. • All the specializations would operate from the headquarters itself.
  • 25. • Maintaining the database of users • Encrypting chats for better security • Coming up with regular updates • Introduction of new features
  • 26. Summary • Execution Summary • Situational Analysis • Goal • Strategy • Tactics • Implementation • Control
  • 27. This presentation has been made by Sneharth Bhajani, SVNIT Surat during a Marketing Management Internship under Prof. Sameer Mathur, IIM Lucknow.