27. • skittish consumers
• lack of exclusive content
• high cost of internet-enabled
phones and services
THE PROBLEMS
28. • three out of four users in the
country expected to access the net
through a mobile phone by 2015
THE EXPECTATION
29. • mobile advertising at a tenth of the
overall digital advertising spend of
$400 million (about Rs 2,180 crore )
INDUSTRY ESTIMATES
30. • Sms based advertising spoiled
public perception
LACK OF INNOVATION
31. • Recent boom in online marketing has
led to shopping apps.
RECENT GROWTH
32. • New app based start ups bring modern
ideas and business creations.
RECENT GROWTH
33. • These slides were created by Siddhant Ahuja,
as part of an internship done under the
guidance of Prof. Sameer Mathur
(www.IIMInternship.com)
Disclaimer